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Nasiba Sharipova
Influencer Marketing Expert, Fractional CMO ex. AG1, Blinkist, Aware
Bio
I’ve led influencer marketing at two of Europe’s most successful subscription brands — AG1 and Blinkist. At AG1, I built and scaled the global creator program, managing hundreds of influencers and helping drive 8-figure DTC growth. At Blinkist, I focused on performance-driven campaigns across YouTube and podcasts, optimizing for ROAS at scale. From creator discovery to briefing, negotiation, performance tracking, and whitelisting — I’ve seen what works (and what doesn’t) across every stage of the funnel. If you’re looking to launch, scale, or fix your influencer channel, I can help you build a system that performs.
Expertise
Influencer Marketing
I've built influencer marketing from scratched and managed 10mln+ in budgets — from scaling AG1 to 8-figure revenue to running one of the largest creator campaigns in Europe (over 5000 creators activated). I specialize in building lean, automated influencer engines that combine storytelling with ROI — across paid, organic, seeding, and whitelisting.
Toolkit

n8n
3 years of experienceI leverage n8n and make.com sequences to automate influencer comms, and accelerate deal closing times, allowing to scale spend without scaling headcount or burn out your teams
Experience
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Real Estate---
I joined Aware in June 2024 as their Director of Marketing. I took Aware from low 6 fig ARR to 7 fig ARR within 5 months. Scaled Meta from 2k monthly to 70k monthly spend through strategic investment into partnership ads, leveraging my influencer relationships. Generated 40% of MRR through CRM.
Health DiagnosticsI was one of the first marketing employees at AG1. Scaled and built influencer marketing from 0-1mln monthly spend, generating 10 fig revenues from influencers across Podcast, Instagram, YouTube, Twitch, Newsletter and Affiliate
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Scaled influencer marketing from 0-100k in monthly spend in DACH, UK, AUS across podcast, instagram and youtube