Naiara Arizabaleta

Ready to boost your online sales and build a thriving e-commerce channel? With over a decade of hands-on experience driving sales and strategic growth within dynamic global companies like Apple, L'Oréal, Amazon, and Microsoft, I specialize in transforming digital challenges into significant revenue opportunities. My passion lies in partnering with businesses to accelerate their online sales performance. I bring a unique blend of strategic thinking, meticulous data analysis, and a proven ability to influence execution from concept to conversion. Think of me as your dedicated problem-solver, helping you cut through complexity to define clear strategies and then ensuring they deliver measurable results. What we'll achieve together in our sessions: - Maximize Online Sales: Develop robust e-commerce and digital strategies specifically designed to increase your sales volume and revenue. - Data-Driven Decision Making: Translate analytics into clear, actionable insights, ensuring every decision is optimized for maximum impact on your bottom line. - Seamless Go-To-Market Execution: From launching new product categories to redefining market approaches, we'll build and implement strategies that drive successful market entry and sustained growth. - Optimize Performance & ROI: Refine conversion funnels, enhance user journeys, and identify key opportunities to maximize return on investment across your digital touchpoints. - Strategic Problem Solving: Solve your most complex e-commerce issues with a structured, global-business mindset, turning obstacles into pathways for growth. I'm dedicated to empowering you with the frameworks, insights, and strategic guidance needed to not just meet, but exceed your online sales goals and build a resilient, high-performing digital presence ready for global scale. Let's collaborate to elevate your sales and unlock your full e-commerce potential.

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  Conversion rate optimisation

  Diagnosing friction points in customer journeys and digital touchpoints. Applies data-driven optimization techniques, A/B testing, and meticulous funnel analysis to significantly boost conversion rates and maximize revenue per session.

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  Go to market strategy

  Architecting and implementing clear roadmaps for bringing any product, service, or initiative to market, ensuring maximum digital visibility, rapid adoption, and optimized conversion pathways.

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  Growth marketing

  Crafting robust strategies for sustainable e-commerce expansion and identifying new revenue streams. Leverages data-driven insights and integrates digital transformation principles to drive significant B2C growth and enhance overall online performance.

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  Partner marketing

  Designing and implementing digital marketing strategies through key channel partners, including e-retailers and Telco e-commerce platforms. Focuses on optimizing online presence, driving joint sales initiatives, and expanding market reach through collaborative efforts.

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  Product launches

  Guiding the strategic planning and execution of new product or service launches in digital markets. Ensures optimal market entry, brand visibility, and rapid uptake through targeted digital strategies and channel optimization.

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  Sales

  Developing and executing high-impact e-commerce sales strategies, including direct-to-consumer (DTC) and marketplace positioning. Focuses on sales enablement and commercial plan optimization to drive consistent online revenue and marketshare.

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  Google Ads

  7 years of experience

  Managed and optimized paid search and display advertising campaigns to drive targeted traffic, increase conversions, and achieve specific ROI objectives for various e-commerce initiatives.

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  Google Data Studio

  7 years of experience

  Utilized for deep dive analysis of user behavior, identifying e-commerce funnels, tracking conversion performance, and extracting actionable insights to refine digital strategies.

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  Google Tag Manager

  7 years of experience

  Managed website tags and tracking pixels efficiently, ensuring accurate data collection for analytics, advertising, and marketing campaigns without requiring direct code changes.

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  Semrush

  5 years of experience

  Leveraged for in-depth SEO audits, competitor analysis, keyword research, and content strategy development to improve organic visibility and market share for e-commerce brands.

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  Consumer Electronics

  My expertise extends to the Consumer Electronics Industry, where I've driven e-commerce growth and digital transformation for global brands. I specialize in orchestrating digital Go-To-Market strategies and market penetration for diverse electronic products, enhancing online performance across e-retailers and Telco e-commerce platforms through data-driven insights.

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  Beauty

  My specialty lies in driving e-commerce growth and strategic sales for global beauty brands. I have significant experience orchestrating digital launches and market penetration for diverse beauty product categories across online retail. This includes developing digital marketing strategies, optimizing omnichannel UX and customer journeys, and leveraging data-driven insights to maximize conversion rates and achieve substantial digital sales growth.