Nadeen Rayan
Sales Development Leader | Dynatrace | Ex-Splunk & Trulioo
Bio
I love helping founders and early-stage teams figure out their sales setup. Whether it’s deciding which roles to hire first, how to split inbound vs. outbound, or what tools are actually worth it, I can give you practical guidance based on real experience. Some of the things I can help with: - Organizing your sales process so it actually works for your stage - Choosing (or sanity-checking) your sales tech stack and CRM setup - Deciding when it makes sense to hire SDRs vs. keep things with your AEs - Understanding how to distribute and manage leads (inbound + outbound) - Being a second opinion on tools or processes you’re considering Basically, if you’re feeling stuck on sales structure, operations, or prospecting strategy, I can help you cut through the noise.
Expertise
Building a team
I've helped expand the sales team, build from scratch and re-organize a team successfully to help serve the CMO/CRO organization. Happy to guide the conversation on what you're looking to build in a team and what qualities to look out for in a new hire.
Sales
I’ve closed B2B SaaS deals myself, built sales processes & playbooks from scratch, & improved existing ones to make them more effective. In every role, I’ve focused on helping reps become more efficient, identify what a high-quality pipeline really looks like, & generate more opportunities that close. On the management side, I know what it takes to align sales, marketing, & RevOps so that inbound leads convert more effectively & outbound prospecting consistently delivers solid opportunities.