Mustafa Saeed

Co-Founder, Luella.ai | GTM Leader | Startup Advisor

Toronto, Canada (-05:00 UTC) Englishfrom Toronto, Canada
Usually responds in 7 hours
Free
Price per hour
15 min30 min
Time Blocks Available
4.99
59 reviews / 90 sessions
Fri
13
Next availability

Mustafa was a wealth of knowledge and could quickly pinpoint my most critical needs. He provided excellent industry standard practices tied to his experience and real-world articles to fall back on. You can be confident that what guidance Mustafa gives is worth it. I highly recommend Mustafa, and I will be utilizing him again soon. 5 STARS ALL AROUND!

Michael Willey

Had an amazing chat with Mustafa! If you're looking for an ecom guy, he's the one. I started off with some philosophical questions on the business model, and he helped me think it through strategically. He also seems to know every tool for every problem that I had — I've bookmarked them all. He was very generous with his knowledge and even went overtime to cover other questions that I had. Would highly recommend a session with Mustafa!

Alifa Putri

Super helpful session, no amount of online research could have replaced the insights Mustafa shared on helping to validate our plans to open up an office in Canada. A very knowledgeable and friendly guy. Highly recommended.

Mark Patchett

Bio

Book some time with me, if you're an eCommerce or SaaS Founder or Marketer looking to grow your business!

Expertise


  • Advice on funding

    I've worked at Clearco, the world's largest eCommerce investor - having deployed revenue-based funding and helped guide over 80 eCommerce businesses through their funding decisions.

  • Conversion rate optimisation

    I'm a CXL Certified Optimizer who has helped over 400 eCommerce brands improve their conversion rates and turn more of their website visitors into leads and customers.

  • Go to market strategy

    Figuring out how brands can engage with customers to convince them to buy their product or service and gain a competitive advantage, is fundamental to a go-to-market strategy and what I enjoy most.

  • Growth marketing

    I specialize in full-funnel, end-to-end growth marketing, across all stages of the AARRR framework - acquisition, activation, retention, referral, and revenue.

  • User research

    Building a great product is always about resolving user needs. Conducting survey research, data audits, customer service interviews, and heuristic analyses, are some of the forms of qualitative and quantitative research I use to understand user motivations, values, and anxieties.

Toolkit


  • Google Analytics logo

    Google Analytics

    11 years of experience

    Google Analytics is still one of the best tools that tracks and reports website traffic, behavioural data, and conversion performance. I often use Google Analytics for technical setups, troubleshooting, and uncovering insights.

  • Google Analytics Experiments logo

    Google Analytics Experiments

    11 years of experience

    Outperform your competition by testing more, learning more about your customers, and validating what you learn. We use Google Optimize, a powerful yet free tool, to identify what resonates with your customers and drive more sales.

  • Hotjar logo

    Hotjar

    7 years of experience

    Hotjar is one of the first things we install with new clients, for behavioural data including heat maps, screen recordings, surveys, and more, which are fundamental to improving landing page performance.

Industries


  • E-Commerce

    I'm a growth executive in the e-commerce industry, having worked with over 400 e-commerce brands, generating over $200 Million in revenues for those brands.

  • Digital Marketing

    I've spent $80 Million+ on digital ads, including campaigns on Paid Social, Search, Display, Programmatic, and Native channels. I've also optimized 700+ online experiences to improve conversion rates and order values.

Experience

  • Luella.ai

    Co-Founder, CEO
    luella.ai/

    AI agents to protect your sender reputation, monitor email deliverability, and adapt outreach in real time—so you reach people, not spam folders.

  • Paul Street

    Co-Founder
    paulstreet.co/

    A Strategic Partner and Affiliate Marketing Firm

  • Clearco

    Account Director
    clear.co/

    World’s Largest eCommerce Investor

    E-CommerceD2C
  • Squaredance

    Founding Member
    squaredance.io/

    A Modern Affiliate Marketing Marketplace

    E-CommerceDigital AgenciesB2CD2CMarTech
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