Zohaib Anwaar

Well-rounded experience in both strategic finance and growth marketing. Currently leading business finance function of Snapp & Baly group ( rocket internet companies ). Also, MD of Snapp Superapp - the largest Superapp in the Middle East Reach out to me If you're in need of a sparring partner to help in business planning, identifying product-market fit, go-to-market strategies, KPI setting, growth hacking, and business scale-up techniques

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  Advice on funding

  Have extensively worked on business plan setup, running valuation, pitch deck, important investor KPIs, building scale up and growth strategy etc to help secure funding at different startup stages

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  Growth marketing

  Growth marketing through marketing right USPs of the product, scaling distribution channels, optimizing conversion funnel, blitzscaling customer acquisition through online marketing, and improving customer retention through customer data & CRM

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  Marketing automation

  Extensive experience in marketing automation and setting up automated and personalized campaign journeys like cart abandonment, replenishment / re-order, cross-selling, price drops, low-in-stock, and product recommendations etc on different marketing channels like push notification, emails, sms, google and fb ads, on-site etc

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  ActiveCampaign

  9 years of experience

  Worked with activeCampaign and similar tools like Webengage, Moengage, sendinblue etc to run and automate customer marketing campaigns via push notifications, email, sms and in-app marketing

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  Hotjar

  6 years of experience

  Have used this tool to record website sessions specially when launching new service and going over customer behavior on the app while using the service.

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  MySQL

  8 years of experience

  Everyday use tool for creating new data tables and data extraction. Have been using it for the past 4 years to extract data from db and to deploy new tables if needed

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  E-Commerce Platforms

  Experienced professional in MENA and APAC region across multiple tech start-ups including e-commerce, ride hailing, fintech, health-tech, and q-commerce