Photonic Inc.
Director of Marketing
I run the marketing department at Photonic, a new quantum computing company still mostly in stealth mode!
Other
Monica McMahen
Director of Marketing at Photonic Inc.
North Vancouver, Canada (-08:00 UTC) Englishfrom Williams Lake, Canada
Usually responds in 3 days
Free
Price per hour
30 min
Time Blocks Available
4.94
4 reviews / 4 sessions
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Next availability
Not available in the next 30 days
Bio
Hello! I'm so excited to talk to you - thanks for checking out my profile! I've been doing marketing for tech companies for 10 years (hard to believe). I've worked for 2 person startups and been acquired into 100+ person marketing teams. Quite the range! I keep coming back to startups though. I love wearing many hats, coming up with a killer strategy and feeling the excitement that comes when the tactics work. Over the years I have been the first marketing hire at a few startups and a big part of my job is always education. Helping people (starting with the CEO) understand what marketing is and what it shouldn't be expected to do. It's one of my favourite parts of the job and is what made me excited to become a growth mentor! I can help with all things marketing for startup companies. Some of my specialties include: - Getting the most out of small budgets - Building a wholistic marketing campaign - Email marketing - Events, both in person (conference) and online (webinars) And don't worry about industry. I've working in building automation (B2B SaaS & Hardware), medical devices (B2C & B2B), compliance (B2B SaaS) and quantum computing. I can talk the range of B2B and B2C, software and hardware. I spent the first 5 years of my career learning primarily by trial and error. Hopefully I can save you some of that time and money by sharing my lessons learned. Look forward to chatting with you!
Expertise
Bootstrapping
I've spent most of my career squeezing the most out of budgets - of all sizes! But if you have small budgets I can talk you through whitepaper campaigns, webinars, building a presence as a thought leader - whichever might make sense for your company and industry!
Email marketing
From one-off campaign related emails to drip campaigns and newsletters, I am a strong believer that email marketing is one of the most effective forms of marketing (no matter how annoying we find it as a consumer). Your business should absolutely be harnessing the power of email marketing, and I can help you figure out how.
Growth marketing
I've helped companies double or triple revenues and exit. I've worked in marketing teams of 1 person (me) and of 20 or 100 people, with budgets from $0 to $8 million. I can help you get the most out of whatever you have to work with across a wide variety of channels and tactics. Experience in B2B SaaS, B2B hardware and D2C.
Pricing strategy
Pricing is HARD. Optimizing a price based on the value your customers get and incentivizing them to take specific actions, while also helping your business meet it's goals is all easier said than done. I've done it and can help with frameworks for thinking about pricing and ideas that you might not have considered.
Toolkit
Hubspot
12 years of experienceI've used Hubspot at 3 companies of very different sizes on both the sales and marketing sides of the tool. I'm very comfortable with the reporting, CRM, integrations, marketing automation, emails, landing pages, ads, sequences and more.
Marketo
6 years of experienceI worked in Salesforce + Marketo for a year when I was running demand generation. I was also part of the Hubspot to Marketo transition. While every system is set up differently, I can definitely talk through some of the pros and cons of the system and help you with high level issues.
Unbounce
11 years of experienceI've used Unbounce across 3 companies and with a few clients when I worked at an agency. I've designed my own pages, worked on the strategy behind A/B testing them, and run many campaigns with Unbounce.
Industries
Quantum Computing
While my expertise is in marketing, I'm currently applying it to a company making a quantum computer. This includes bringing the service to market and partnership marketing.