Novi Labs
Head of Marketing & Demand Gen
Lead and build the marketing team including all facets of demand generation, communications and marketing strategy.
B2BArtificial IntelligenceMachine Learning
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Mohamed El Hannaoui
VP Marketing @ Novi Labs | GTM, Brand & Demand Gen | AI Marketing & GTM Engineer | Growth Marketing & Startup Advisor
Amsterdam, Netherlands (+01:00 UTC) English, French, Dutchfrom Amsterdam, Netherlands
Usually responds in 1 day
$200 / hour
Price per hour
30 min
Time Blocks Available
5.00
12 reviews / 24 sessions
Tue
03
Next availability
Mohamed is a very attentive and approachable mentor. He shared with me his journey and experience in the field I'm interested in, which is encouraging and reassuring. He gave me guidance on how to further develop my skills and was kind enough to offer follow-up help in case I have questions during my exploration. Highly recommend!
Vivian Li
Bio
I’d love to connect and talk about LinkedIn paid & social selling, GTM engineering, RevOps, AI-driven growth, acquisition strategies, analytics, B2B growth systems, and conversion optimization—and how all of these work together to drive predictable revenue. I’m a full-stack growth marketer with strong technical depth, focused on building scalable, data-driven GTM and revenue engines for hyper-growth lead generation and customer acquisition. I bring 9+ years of experience across performance marketing, spanning in-house, agency, and freelance roles in both B2B and B2C environments. My passion is translating business and revenue objectives into execution-ready growth strategies that deliver measurable impact. Over the past 9 years, I’ve helped SaaS founders scale through: - GTM engineering & demand generation systems - AI-enabled acquisition and retention strategies - Positioning & messaging - MarTech, RevOps, and marketing operations - Lifecycle optimization across marketing → sales → revenue Whether you’re burning budget on ads without pipeline impact, struggling to align marketing and sales, experimenting with AI in your GTM motion, or just want to collaborate or connect—don’t hesitate to reach out. More about me: ✔ Deeply passionate about B2B tech, GTM strategy, and revenue architecture ✔ Drawn to complex, high-leverage problems—the messy, ambiguous, “hard” ones ✔ Non-linear career path: Business Information Systems → B2C → B2B Growth, GTM & RevOps ✔ Lifelong learner and education junkie—constantly exploring AI, growth systems, and emerging GTM models
Expertise
Content marketing
My expertise in this area extends beyond simply creating content. I have a deep understanding of the entire content creation process, including identifying target audiences, conducting market research, creating buyer personas, developing content calendars, and executing content plans that have proven to be effective in driving brand awareness, increasing customer engagement, and ultimately, generating revenue.
Go to market strategy
I have spent the last decade helping early-stage B2B tech companies grow faster by solving challenges at each or any stage of the go-to-market lifecycle. My go-to-market strategy covers: 1- Growth strategy (Find high-leveraged opportunities) 2- Value proposition/ Differentiation 3- Competitive analysis 4- Story/Messaging & Positioning 5- Pricing strategy 6- Identifying success metrics and set business-level KPIs
Marketing automation
With my strong technical background as well as coding experience, I helped a lot of B2B companies making use of marketing automation for boosting customer satisfaction and loyalty by delivering targeted personalized experiences and meaningful interactions across customer segments.
PPC strategies
Paid Search is my area of expertise, so if you have any questions about how to optimize your Ad campaigns, account structure, budget management, bidding strategy, Keywords/search terms and more... I’m happy to help. I'm a Google certified PPC professional and I manage over 500k$/month in Ad-spend .
Product launches
I have extensive experience managing product launches for seed-stage companies, where agility and speed to market are critical factors. I understand the unique challenges that arise during this stage, including limited resources and tight timelines, and have developed strategies to overcome these obstacles while ensuring that the product is delivered to market on time and to the highest possible quality.
SEO
When I started with SEO, keyword stuffing was the way to go :D - My SEO approach combines technical, onsite, and offsite SEO with content marketing and more. I have helped SaaS & software companies, from startups to enterprise - growing traffic and achieving continual month-on-month organic inbound leads.
Social media
My expertise lies in both LinkedIn advertising and organic LinkedIn strategies, which have contributed significantly to the success of several companies. I have assisted multiple businesses in leveraging LinkedIn to achieve their marketing objectives and reach their target audience effectively.
Toolkit
ActiveCampaign
9 years of experienceI have helped drive growth for over 80 satisfied clients covering many industries through building automated workflows such as sales/acquisition funnels, nurturing/retention programs..and more using ActiveCampaign.
Google Ads
20 years of experienceI have been running Google PPC ads for 8+ years. whether your need help with: return on investment tracking, strategic bid management, landing page design, conversion analysis reporting, rule-based bidding setup and management, I'm happy to chat with you about it
Ahrefs
16 years of experienceI started with SEO in the hospitality industry. Working with many local businesses to increase their organic traffic. From there I moved into B2B SEO. I can help you with keyword research, competitor analysis, rank tracking and technical SEO reports and site audits.
Google Analytics
17 years of experienceI'm an experienced & certified GA Expert with years of experience under my belt providing Google Analytics services and consulting. Google Analytics is my favorite tool in the world, because it's a never-ending fountain of empirical evidence.
Google Data Studio
12 years of experienceNeed to quickly gain insights from your marketing efforts? I have an extensive experience building real-time beautiful dashboards to help businesses make sense of their data.
Google Webmaster Tools
19 years of experienceAfter learning SEO, Google search console was my next best secret weapon in gaining traffic. Google Search Console is my favorite tool for researching keywords, finding new post ideas and identifying posts that I can improve.
Hubspot
14 years of experienceIf you’ve been considering HubSpot, you might have questions about the setup. I've helped many businesses create their own unique workflow to improve sales or marketing's efficiency
LinkedIn
11 years of experienceI will show you how to use LinkedIn in a way that has never been explained before. The goal is for you to no longer be dependent on traditional ways of customer acquisition.
Mailchimp
13 years of experienceI can help you to set the right strategy, create the design and content, figure out all the audiences, tags and groups, and also manage your campaigns to get the most out of them.
Semrush
6 years of experienceWhen it comes to anything related to keyword research/ insights into competitors' keywords and strategies,competitive research, Semrush is my preferred tool.
Wordpress
13 years of experienceIn addition to my main occupation, I have an extensive experience in website development for early stage companies from the ground up. I find this work to be incredibly fulfilling, as it allows me to exercise my creativity and technical skills in a practical and meaningful way. I work with page builders such as Elementor and WPBakery.... to create your portfolio website, business website, or any type of WordPress website.
Industries
Digital Marketing
In the past, working for digital marketing agencies was a dynamic and enriching experience. Collaborating with diverse clients, I honed skills in various disciplines, from social media campaigns to search engine optimization. Staying updated with trends and technologies, I delivered impactful results. Effective communication and teamwork were crucial in executing integrated campaigns.
B2B
Having extensive experience in B2B marketing programs, I bring valuable insights and expertise to the table. I have successfully executed numerous campaigns, leveraging targeted strategies to engage and attract key decision-makers. Through comprehensive market research and data-driven analysis, I have developed effective marketing plans that drive measurable results for businesses. My proven track record in B2B marketing equips me with the skills to navigate complex industries
SaaS
I specialize in working with B2B SaaS companies in the post-seed or Series A stage with annual recurring revenue of $1 million or more. I have a focus on building GTM strategies and scaling demand generation, including building a pipeline, creating nurture programs, implementing ads, and building a performance brand.
Experience
ShaleProfile
Sr Growth Marketer• Work closely with the founders to develop a digital marketing strategy from scratch and lead the end-to-end execution of it. • Work cross-functionally to ensure digital marketing efforts are well aligned with the brand story, mission, vision, and marketing budget. • Build a value-driven sales funnel to attract, nurture and convert leads. ( segmenting, retargeting, mapping out tracking event, marketing automation...) • Set up a measurement system to track all actionable metrics that span the entire funnel: Google Analytics, mixpanel, Hotjar, Segment.io, UTM parameters.... • Launch PPC and test multiple campaigns to discover the most effective conversion strategies • Establish key metrics and measure results quantitatively, defining budgets across channels • Create and test multiple content forms and creative ads on various channels. • Test awareness and acquisition tactics across multiple platforms • Lead testing to launch and grow existing communication channels such as newsletters, blog, email marketing campaigns... • Create and optimize segmented landing pages for conversions ( A/B test) • Improve website Google Ranking (SERP) by implementing the latest SEO tactics • Manage, optimize and scale outbound campaigns to engage and acquire customers • Ideate, execute and measure growth experiments to drive positive and measurable effects on the bottom line.
SaaSB2BDezeen Led
Digital Marketing Manager• Maintain the company website and set up campaign landing pages as needed. • Plan, coordinate and analyze digital campaigns/initiatives across Facebook, Linkedin, Instagram, Google and YouTube driving awareness, acquisition, sales and retention. • Work cross-functionally to ensure digital and social initiatives are well aligned with larger brand story, mission, vision and marketing budget. • Develop concepts and creatives for website, digital campaigns, marketing collateral, reports, and social media to build awareness and drive lead generation. • Providing engaging text, image and video content for social media accounts. • Implement SEO strategies to ensure company ranks highly for appropriate keywords vs. competitors. • Plan and execute remarketing tactics to ensure our customers stay engaged and ultimately convert. • Analyzing data from multiple digital channels and make strategic recommendations to improve campaigns performance across multiple KPI’s. • Track and report campaign effectiveness metrics to internal stakeholders, as well as analyze and tune campaigns to maximize conversions. • Assist with email newsletter campaigns. • Elaborate and plan an employee advocacy strategy by assisting in the training of co-workers to use their own social media in a cohesive and beneficial way to share the culture and mission. • Utilize project management skills, including managing internal stakeholders, external agencies, and multiple campaigns and projects at once.
E-CommerceB2B