
Responsible for overall vision, strategy, and direction of agency. We specialize in organic growth strategy through digital PR, thought leadership, conversion optimization, and search engine optimization.

President
I'm currently the president of Relevance.com, a growth marketing agency that helps companies own their industries and increase market share by growing credibility, authority, and visibility online. I love chatting about full-funnel content strategy, digital PR, and organic search. I love a good underdog story and am passionate about helping challenger brands become radically relevant. To me, the best relationships are based on honesty, clear expectations, and shared definitions of success.
In the online landscape, content is king (and distribution is queen). A full-funnel content strategy can successfully attract more visits to your site, lead more customers down the path to conversion, and turn more customers into brand fanatics. Let's chat about how to devise a solid content strategy that fully aligns with your other marketing tactics.
When it comes to growth, there’s no such thing as one-size-fits-all. Any brand trying to scale quickly and effectively needs to figure out which channels are going to actually move the needle. While my focus is on organic strategies, I'd love to chat about everything from PPC to social to email as well.
At the heart of any digital PR strategy is great content. We've successfully pitched and placed articles in hundreds of publications online, from Forbes to TechCrunch. Let's talk about what it takes to get your brand mentioned online.
I've designed SEO strategies to go after some of the most competitive terms on the internet. If you have questions about your search strategy, let's talk about what it takes to get to the top of page one as the algorithm evolves.
I've been working with google analytics professionally for over 10 years, focusing on analyzing acquisition channels and behavior data, particularly as it relates to organic sessions.
Our agency's go-to source of third party search data/research is SEMrush. We use nearly all of the integrated tools, from keyword research and competitive gap analysis to brand monitoring.
Misty's background includes nearly 20 years in the marketing and advertising industry, with experience in both the public and private sectors. She loves chatting about full-funnel content strategy/digital PR/organic search, is a sucker for a good underdog story, and is passionate about helping challenger brands become radically relevant.

Responsible for overall vision, strategy, and direction of agency. We specialize in organic growth strategy through digital PR, thought leadership, conversion optimization, and search engine optimization.