Millie Khandpur

Adobe

Principal, GTM Mobile Strategy

July 2025 - present•adobe.com

Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams. Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams. Partner with Analytics teams to understand business trends and develop impactful recommendations for growth. Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.

Led and scaled growth marketing strategy at Quizlet, reporting directly to the CMO/CFO, driving full-funnel acquisition and retention strategies to accelerate user/revenue growth. • Built and led a high-impact growth team, blending strategic leadership with hands-on execution to drive 40% YoY subscription growth and 5M+ in incremental revenue across key audience segments (college students, adult learners, teachers, parents) and channels (Paid Social, SEM, ASO, Influencer Marketing, and Referral). • Spearheaded International expansion in collaboration with the Product team, implementing localized go-to-market strategies and pricing optimizations, resulting in 6M+ signups and 50K+ paid subscribers in underserved regions. • Improved measurement and attribution frameworks, partnering with Finance, Analytics, and Product teams to optimize LTV:CAC, ROI, driving 30k additional monthly/annual subscriptions. • Led Executive-level stakeholder management, collaborating with Product, Finance, and Data Science teams to shape long-term growth strategies, identify and size new revenue opportunities.

TikTok

Growth Marketing Lead

June 2021 - May 2024•tiktok.com

Recipient of 2022 achievement beyond expectations award for overall performance and collaboration. • Grew DNU by 150k+ YoY (X0% of topline NA DNU) via innovative marketing programs (rideshare, influencer marketing, CTV), leveraging key growth drivers (paid media, ASO, CRM, partnerships) with a cumulative $100mn budget. • Improved user acquisition of key NA cohorts by 12% QoQ by reshaping creative (AIGC) and media ecosystem strategy & proactive churn mitigation via re-engagement strategies that resulted in +45k DAU and +2.7% next day retention. • Established collaboration with XFN’s (Creative, Marketing, BI, Finance) to leverage in-app insights/new product launches (TikTok-Live, e-comm) and translate opportunities into new growth loops, ensuring optimized retention (D1 45%) and positive ROI (1).

• Managed over $12M in annual ad spend for world’s largest dating apps (Tinder, OkCupid). Acquired 3.5M users YoY via multi-channel (FB,Google,Snap,Apple,X) performance marketing strategies focused on driving D7 ROAS ~30% and 40% D1 retention. • Implemented a testing framework to continuously drive incremental impact via dynamic creative optimization, and targeting strategies to deliver innovative campaigns. Monitored results and presented findings to senior leadership. • Spearheaded International market launch strategy to grow overall market share for brands in APAC and EU.

• Led customer acquisition on mobile by leveraging first and third party data (Google,AppsFlyer,Kochava) to drive an average improvement of 13% in downstream conversion metrics (ARPU, engagement, ROI). • Drove acquisition/ re-engagement of quality users at scale across IN, MENA & EMEA; growing top line revenue 30% QoQ and exceeding revenue goal of $5M by 40%. Managed partnerships of tier-1 clients (Amazon, Uber, Flipkart). • Reduced quarterly account-churn by 40% by liaising with fraud and quality teams while optimizing towards primary metrics- ROI and pricing- thereby improving overall traffic-quality on partner networks to ensure high-intent customers.