
- Technical SEO - Content strategy and creation - Public relations and earned media - Off-page SEO and link building

SEO and Content Marketing Specialist for SaaS Brands
I've always been in love with writing, through high school and and university. I landed my first writing gig accidentally - and started writing for an agency that built websites for US businesses. My first SaaS role was for LeadQuizzes, a lead generation software for marketers. This is where I got solid foundations for writing and how to make my content more captivating. Over time, I moved from writing to roles that entailed more strategy. In companies such as Toggl Hire, GetVoIP, Whatagraph, Luzmo and Embeddable, I created strategies to increase organic traffic and keyword rankings, as well as conversions. I am currently working at TailoredPay, a high risk merchant account provider based in the USA. In my free time, I'm trying to spend as much time as possible with my family.
Built and scaled a team of writers, social media managers and link builders. I can help you come up with different ways to test your applicants' skills, create hiring tests, structure your interviews, promote your openings and more.
7+ years of experience in creating content strategies for SaaS businesses. Writing, optimizing and promoting content for more visibility in organic search and more conversions
I've built 700+ links over the years. I can tell you how to tell good links apart from the bad ones, which metrics to choose for link building, how much to pay for a backlink, how to hire a backlink agency or a freelancer, and more.
I can help you with on-page and off-page SEO questions, from optimizing a page to rank, to how and where to build backlinks, all the way to the ideal type of structure for your website to rank.

I can tell you how to get the maximum out of Clearscope, be it for writing or assigning work to content creators. I'll show you tips and tricks on how to use the tool as well as compare it with other SEO writing tools you may be currently using.

I can help you set up a content workflow in Frase, be it for optimizing your existing articles or creating new pieces of content. I can also help you compare Frase against other content marketing tools like Surfer or Clearscope.

I write in Surfer just about every day. I can help you set up the tool and give you tips and tricks on how to use it to write or brief your writing team.
Content gap analysis, keyword research, competitor research, backlink analysis and everything else needed to create a content strategy and SEO analysis.
Keyword research, competitive research, backlink reporting and analytics, content planning. Building out an entire content strategy based on Semrush data and combining it with GA/GSC for tracking progress.
One year of working in a pharmaceutical marketing agency, for global clients such as Novartis, Pfizer, AstraZeneca and others. I can help you create compelling messaging all the while staying compliant.

- Technical SEO - Content strategy and creation - Public relations and earned media - Off-page SEO and link building

- Doubled the monthly organic traffic - Doubled the number of organic leads (organic search traffic, LLMs) - 10x traffic from LLMs such as ChatGPT, Claude, Perplexity - Doubled the number of organic keywords - Created content that ranks in the top 10 for key terms such as "embedded analytics pricing", "embedded analytics platforms" - Built 30 unique backlinks from targeted, high-DR domains

- Content strategy - Content creation - On-page and off-page SEO

Responsible for all content and communications for Whatagraph's reporting and data transfer features. - Managed the company blog - Hired, onboarded and managed a team of 3 people - Wrote and edited articles for competitive terms (such as "google data studio pricing") and ranked most of those terms in the top 10 SERPs - Collaborated with sales, customer support and customer success to drive new conversions with sales-focused collateral such as case studies

Creating a content calendar based on keyword research, producing content for the blog (6xmonth). I was able to rank for some highly competitive terms in this industry.

Managed a team of writers, link builders and designers. Created a content strategy with a TOFU/BOFU mix to attract new visitors and turn them into paying customers.