VP of Agency Operations
Second-In-Command at Break the Web, boutique SEO agency for B2C & DTC brands in North America. In 2024, I was hired as an operations consultant, and got offered a FT job as Head of Operations to make the switch: from founder with freelancers to an EOS-running agency. I was promoted as VP of Agency Operations after taking on Finance and improving the Gross Profit margin for 25%, the Net Profit by 11% and COGS by 33% in year 1. Started my career as Investor Relations at a VC in South America, then I continued as Content Marketing at a B2B SaaS. I entered the marketing agency space in 2022 as Client Account Manager and then Head of Marketing.
From ideating workflows to building complex systems fully documented and optimized with AI, I have 5 years of experience in agency operations, crossing the bridge from productivity to profitability.
I've been in the B2B space for more than 5 years, from SaaS to agencies, across operations, customer success, people operations and marketing, from Europe and North America.
.png)
In 2025, I took on Finance with my North Star being Gross Profit. Right as the broader market started contracting, sales slowed down, but we managed to contain it optimizing our COGS, and delivered the same work with ~⅓ less cost and time: Delivery costs ↓ 34% Gross margin ↑ 15% Gross profit ↑ 25% — despite lower revenue
As Head of Operations at Break The Web, I serve as Second-in-Command to the Founder, making sure our systems, people, and finances are aligned. My job is ensuring that the agency runs efficiently, scales profitably, and delivers world-class SEO, Content, and Digital PR work with a lean, high-functioning (and cute!) team. Some of my daily tasks involve: ⚡ Leading agency operations and executing strategic priorities to execute the Founder's vision ⚡ Driving quarterly and annual goal-setting and ensuring follow-through ⚡ Partnering with department leads to deliver consistent, high-quality client work ⚡ Optimizing systems and workflows to accelerate delivery without sacrificing quality ⚡ Overseeing People Ops — retention, culture, professional development, and hiring support ⚡ Managing financial planning, forecasting, and accounting — optimizing COGS and G&A with a profit-first approach
⚡️ Generated almost €1M in inbound pipeline per quarter ⚡️ I set up the foundations and processes of the marketing department ⚡️ Created and optimized SOPs, systems, processes, automation, you name it ⚡️ Ran the partners program ⚡️ Created and operationalized an inbound content engine that works like clockwork ⚡️ Conducted deep customer research and turned it into a Customer Experience Map ⚡️ Ran 2 employee advocacy programs ⚡️ Planned and executed a rebranding plan
As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. Some of my responsibilities are: ⚡ Managing the FCM blog ⚡ Producing The SEO Growth Podcast ⚡Developing an engaging employee advocacy program for personal brands ⚡ Manage the FCM website ⚡ Help build Sales assets ⚡ Experiment with formats and channels ⚡ Manage the FCM LinkedIn page ⚡ Measure and report the marketing performance
I was the first marketing hire Created the brand's identity manual Created several interactive content pieces as lead-magnets for cold outreach Created several pieces of video content for our home page and our blog Designed and implemented the onboarding email sequence Coached the CEO for 500 startups pitch night Implemented the HelpDesk Designed and implemented the chatbot Social Media Management Tracked marketing metrics and KPIs
Ran the monthly newsletter In charge of the blog, creating new SEO optimized content every month Created several educational guides Created and maintained the Help Desk updated Created +10 video tutorials Created the company's identity manual Created an internal wiki Reviewed and improved the copywriting site-wide, in French, English, and Spanish, optimized for SEO. Graphic pieces (infographics, images, schemes) Reported suggestions for improvements in the UX/UI Improved processes, workflows, and group dynamics Interviewing and hiring employees and contractors Contributed to Customer Support by phone, chat, and email in English, Spanish, and French Designed and executed the email marketing strategy