Miguel Á. López Trujillo

Strategy + Fundraising + Sales & Business Development Mentor

Madrid, Spain (+01:00 UTC) English, Spanishfrom Madrid, Spain
Usually responds in 23 hours
Free
Price per hour
60 min
Time Blocks Available
5.00
71 reviews / 85 sessions
Tue
10
Next availability

Miguel is a beast. We spoke about sales, interspersed with great stories about his career in history (and how it related to my problem in sales). I thoroughly enjoyed the chat and came away with some hyper actionable steps. When I asked my specific questions Miguel had good frameworks and good ideas on how to not only answer the question asked, but how to get to the deeper, underlying question. If you are looking for support on sales or fundraising from a knowledgeable guy, who is just an absolute pleasure to talk to I highly recommend Miguel!

Scott Cowley

Miguel, I am incredibly grateful for the advice and guidance you provided me during our call yesterday. This was one of the most helpful calls I've had to date. Your extensive experience and knowledge in selling, in particular, has given me a fresh perspective on how to assess the product market fit and discern whether someone is blowing smoke. I am excited to implement your advice in the future and put into practice the myriad techniques for building traction for the long-term that you shared with me. Your insights on how to engage with customers, and leverage data were particularly valuable, and I am confident that they will help me take my business to the next level. Overall, I am confident that your expertise and guidance will be incredibly valuable as I move forward with my business. Thank you for your time and insights, and I look forward to implementing your advice in the future and following up with updates!

Cara Goldenberg

Miguel is definitely a guy with a lot of wisdom , primarily because of the experiences he has gathered through his age , I loved talking to him and would love to continue with more sessions.

Sam Charted

Bio

Hi, my name is Miguel, and I am a mentor from Madrid, Spain, and I am specialized in fundraising and sales. I have more than 10 years of experience helping startups and growing companies reach their goals. If you work with me, you will increase your abilities to raise venture capital funds for either your startup or your growing business. I can help you not only with the financials, but also with your business strategy in general, especially your product-market fit and your first sales. Finally, if you are short of money, I am also good at bootstrapping and surviving without raising funds. For example, I can get you a cold-door meeting in almost any company even if you know zero people there. Just to give you one example, I helped one health startup in Spain define their fundraisign strategy that eventually made them get 2M€ from a venture capital firm. I also have experience working with companies of many other industries such as ICT, finance, energy or biotech. If you are interested in my professional experience, I have worked a lot in the risk capital industry and as a business mentor. For example, I have more than 10 years of professional experience in the venture capital, business angel and crowdfunding industries. I have always worked in international organizations such as EBAN - the European Trade Association of Early Stage Investors, based in Brussels, the crowdfunding platform FundedByMe, one of the largest in Europe, based in Sweden, and in the investment fund BigSur Ventures, based in Madrid and Barcelona, in Spain. And as a business mentor, I have experience since 2009 in national and international organizations. For example, I am an official business coach of the European Union, working in fundraising programs such as SME Instrument and the Copernicus Accelerator. I am also a business mentor for the training company DoinGlobal, based in Silicon Valley, and a business mentor in one of top 10 business schools in Europe: IE Business School based in Madrid. If you need references of my work from my former mentees just go to my LinkedIn profile and browse among the seventy recommendations that I have received. Feel free to contact those former clients of mine and check how happy they are with my work. Looking forward to meeting you, listening to your problems and dreams, and helping you grow your business to the moon... and beyond.

Expertise


  • Advice on funding

    I've helped 20+ companies in their fundraising strategies. I am also a business angel myself with active investments in 3 companies (one of them IPOd), and 3 exits (2 failures where I lost all my investment + 1 X1 exit where I got my money back). I have also worked to assist business angels all over Europe, and have some angel friends. Example: I helped one health startup in Spain develp the strategy that made them raise 2M€ in VC money.

  • Mindset coaching

    I've rided the entrepreneur rollercoster, up and down. Several times. I've taking anxiolytics to call my nerves and I also felt euphoria when things were just great. Getting a balance is hard when you are a freelancer, an entrepreneur or a business owner. I've been there - I'm there, actually! Some of my advice also works. For example: if you want to keep yourself stable watch the balance of these 4 things: Health, Money, Love, Spirit. If you are able to do so you will enjoy this crazy ride!

  • Product market fit

    Methodologies: - Lean StartUp - John Mullins' 7 Domains of Attractive Opportunities - Venture Capital analysis Examples: - Launching of an international sports event in Spain to compete against Crossfit - Launching of a digital mutual fund investment service - Launching of a factory to manufacture batteries based in the new technology aluminium-air - Launching of several mobile apps

Toolkit


  • Hubspot logo

    Hubspot

    10 years of experience

    Been using Hubspot at several companies, and now I recommend its usage to my clients. I can also help you design a full commercial process and funnel and be it integrated into Hubspot.

Industries


  • Information and Communications Technology (ICT)

    I consulted and coached 10+ companies in this industry (and other industries) in the following areas: strategy, fundraising, sales and business development.

  • FinTech

    I consulted and coached 10+ companies in this industry (and other industries) in the following areas: strategy, fundraising, sales and business development.

  • Health Care

    I consulted and coached 10+ companies in this industry (and other industries) in the following areas: strategy, fundraising, sales and business development.

  • Business Development

    For 20+ years I worked in 12 companies of 4 countries in business development, growth strategy, entrepreneurship, fundraising, and sales. Since 2010 I coached and mentored hundreds of international executives, start-ups and growing companies. Since 2010 I also teach at international business schools.

  • B2B

    I'm an expert on lead generation and closing B2B cold-door meetings from scratch and have a 10-hour video course on the topic. Also, I'm a growth coach for B2B business owners, small & medium companies, and innovative scale-ups and start-ups.

  • Angel Investment

    I've invested in 7 startups and companies, including FundedByMe was IPOed in the Swedish stock market, I was the COO at EBAN - the pan European trade association of business angels and early stage funds, serving investors in 27+ countries. I was the education director at Necotium investment fund (now Big Sur Ventures), I've taken courses on BA and VC investing and, I also train on investment mentoring to international startup and scaleup mentors at the Madri+d Foundation (Spain).

  • Venture Capital

    In all my years of experiences, I've helped close 50+ international clients and raise 10M€+ in venture capital. On the other hand, I've prepared and trained several of my mentees on venture capital financing, and fundraising.

Experience

  • Eureka Network

    International Expert
    eurekanetwork.org/

    • Assess and evaluate public grants applications, utilizing technical and market expertise to ensure alignment with Eurostars' principles. • Engage in critical analysis and provide comprehensive evaluations to support funding decisions for innovation-driven projects.

  • EIT - European Institute of Innovation and Technology

    Expert. Evaluation of Horizon Europe Grant Proposals
    eit.europa.eu/

    • Led the rigorous evaluation of business plans for EIT's KICs 2023-2025 and HEI initiative, providing expert analysis and scoring aligned with European Commission standards in collaboration with a specialized team. • Contributed to EIT's mission of amplifying Europe's innovation capacity by assessing proposals that integrate research, education, and innovation, driving societal advancements and economic growth in key innovative sectors.

  • EIT Health

    Business Coach and Mentor
    eithealth.eu/

    • Mentor companies in health and technology sectors, driving innovation and entrepreneurial success through European Union-funded programs. • Instrumental in the development of 'Entrepreneurship101', a MOOC designed to bolster healthcare entrepreneurship.

  • La Salle Technova Barcelona

    Coach, Mentor and Trainer of Innovative High-growth Companies
    technovabarcelona.org/

    • Provide coaching, mentoring, and business training to international high-growth companies across Italy, Poland, France, and Spain. • Engage in prominent European Union programs like the ScaleUp Champions Accelerator, focusing on strategic market entry and business scalability.

  • BA International Partners

    Partner

    BA International Partners facilitates and supports innovative companies to access international financing and markets. Our network of international partners is present in Europe, USA, Latin America, China and India, and includes business angel networks, seed and early stage investment funds, both public and private, BICs, information technology parks and consultants. Our partners manage +100M$ in fuding for high-growth companies. Our products include organization of investment and coaching events, trade missions, soft landing packages, international conferences, investor and entrepreneurial coaching sessions, funds and incubator management, strategic, financial and marketing consulting.

    B2BB2C
  • DoinGlobal

    Professor of Business Strategy, Entrepreneurship, and Financing
    doinglobal.com/

    •Lead 10+ courses on Incubation and Acceleration, Investment Models, and Business Model Design. •Recognized as an expert consultant in Entrepreneurship & Innovation, contributing to a high standard of educational content in international business strategies.

  • University of Salamanca

    Professor in Master's Degrees of Entrepreneurship, Innovation and Coaching
    usal.es

    • Deliver lectures and guide master’s theses on subjects including Executive Coaching, Entrepreneurial Development, and Social Innovation. • Recognized for integrating real-world business challenges into the curriculum, enhancing the practical learning experience for students.

  • Madrid Regional Government

    Business Coach
    madrimasd.org/fundacion

    • Lead courses on Incubation and Acceleration, Investment Models, and Business Model Design. Trainer of business mentors in venture capital deals. Evaluator or competitive public grants. • Recognized as an expert consultant in Entrepreneurship & Innovation, contributing to a high standard of educational content in international business strategies.

  • European Commission

    Business Coach. EIC Accelerator Program. European Innovation Council

    • Coached over 15 high-growth tech companies across Europe, enhancing their strategies for market identification, sales, and VC finance attraction. • Played a key role in transitioning innovations from ideation through to upscaling and expansion within the EIC framework.

  • Copernicus Accelerator

    Business Coach and Mentor
    accelerator.copernicus.eu/

    • Spearhead coaching and mentoring for Europe's top 50 innovators in the 12-month EU Copernicus acceleration program, guiding entrepreneurs and startups from transformative ideas to commercial successes. • Engage in the EU's premier Earth Observation and Monitoring initiative, Copernicus, fostering solutions that monitor our planet and enhance environmental sustainability for the benefit of all European citizens.

  • IE Business School

    Business Coach, Instructor, and Speaker
    ie.edu

    • Serve as a coach and instructor for Corporate Projects, IE’s startups, and International MBA students. • Regular international keynote speaker, recognized for engaging content and actionable insights in entrepreneurship and strategic business planning. • IE is Europe's #1 Business School for Entrepreneurship (Bloomberg) and the world's 5th for best Entrepreneurship MBA (Poets and Quants)

  • Miguel Ángel Trujillo

    CEO. Business Coach | Advisor | Mentor
    miguelangeltrujillo.com

    • I empower CEOs & Executives of Innovative, Health & Tech Companies Triple Revenue & Perform as a Premium Brand by Tackling Business and Psychological Barriers. • Developed and deliver tailor-made programs using 5+ distinct methodologies designed to rapidly enhance client results in areas including sales, business development, fundraising, and growth management. • Recognized for helping Health and Tech executives overcome both business and psychological barriers to scale their operations and enhance their leadership capabilities.

  • Cobalto Inversiones, EAF

    Business Development Manager
    cobaltoinversiones.com/

    Taking care of business development duties, with a focus on the generation and management of business partnerships and collaborations. Results: 30+ partnerships closed with legal and real estate firms with the potential to generate 500k€ in business between 2023-24.

  • Lean Sales

    Lean Sales Associate
    leansales.es

    Boutique Sales Consultancy Services and Training to sales teams. We improve the sales plans and sales performances of our international clients: corporates, SMEs, startups, accelerators, NGOs, and business schools. Lean Sales is a simple methodology to develop sales procedures. Our focus is helping to build KPIs, consolidate and add quality to the sales activity, and set up reporting systems and CRMs. We have a portfolio of 100+ clients in Spain, Irland, UK, Brazil, Colombia, Chile, Argentina, Germany, Japan, and 200+ recommendations from our clients in LinkedIn.

  • EOI - Business School

    Certified Professor in Entrepreneurship, Strategy and Financing of Startups and Innovative Companies
    eoi.es

    Certified Professor in Entrepreneurship, Strategy and Financing of Startups and Innovative Companies

    B2BB2C
  • activeS

    Business Development Partner
    activesweb.com/

    activeS develops the business of their technology partners in Southern Europe. activeS sells their clients innovative products and services to boost their business. FOR PARTNERS - activeS offers international technology companies, government agencies, and innovation consultants access to the Spanish, Italian and Portuguese markets plus customer support. - Current key partners are www.beekeeper.io and www.monexeurope.com. - We facilitate our partners' internationalization process, saving fixed costs, improving commercial efficiency and increasing customer satisfaction. - We work with flexible revenue-sharing and consulting business models. FOR CLIENTS - activeS introduces and implements successful products and services in companies looking to grow their business with innovative technologies. - We sell our client companies successful solutions with a track record in their home markets. activeS works for a wide variety of industries, and offers integration support and first class customer service from Spain. - Our product portfolio increases our clients' revenue and productivity, while saving costs, time and technological risks.

  • Sequra

    Sales & Partnership Manager
    sequra.es

    Co-design, management, and monitoring of the commercial (B2B sales + partnership agreements) strategy to sell, via indirect channels, an innovative fintech payment solution that increases conversion 30% and X2 average tickets in e-commerce and physical stores. Focus on large and corporate accounts + partners in Europe (especially Spain) and America. Reporting to VP of Business Development. Detailed tasks: - Sales and partnership closing, P&L ownership. Main segments: retail point-of-sale software; ERPs; e-commerce developers, strategists, platforms, and integrators; e-commerce merchants; PSPs - payment service providers; large consultancy firms (Big 4, etc.); marketing agencies - Pipeline and RFPs management, CRM, new business cases design, lead hunting and nurturing - Partnerships marketing strategy (research, contents, events, public speaking) Results: - Direct contribution to X3 company's revenue (est. 2019) - 40+ partnerships closed. 80+ managed

  • Kontomatik

    Manager Iberia & Latin America
    kontomatik.com

    Sold state-of-the-art fintech technology (one of World Top 10 Bank Reader APIs) to 21 banks, lenders, microfinance institutions, and fintech companies of 8 countries in 3 continents (e.g. BNI, BigBank, Credibom-Crédit Agricole). - P&L responsibility for Iberia and LATAM accounts: multiplied invoicing X2 and made Spain the 2nd most profitable market of the company 2 years in a row (2017-18). - Coordinated with VPs of Sales and Business Development in Warsaw's HQ to execute sales and marketing goals. Supported marketing and product development strategies of the company (approaches, innovations, features, contents, data). - Negotiated and closed sales partnerships with 10+ consultancy and tech companies (e.g. IECISA, AIS). Managed customer success of 20+ clients. Represented the company in 1 lobbying industry association, 30+ industry events and trade fairs, and the Press.

  • Necotium (part of BigSur Ventures)

    Training Director
    necotium.org

    Necotium.org is a networking and services platform that supports and assess in the process of creation, growth, sale and investment of a company. We assess and connect investors with entrepreneurs and support them to create and growth the company. Current duties: - Co organizer of Business Angel Training Necotium 2015. http://bit.ly/1eJeHNA

  • Fundedbyme

    Country Manager
    fundedbyme.com

    Managing Director of FundedByMe in Spain. FundedByMe is the 3rd European crowdfunding platform in registered users. Our mission is to connect great investors and businesses We have invested +6M€ since November 2012 in 56 deals with investors from +40 countries. We have helped +900 projects raise +800k€ in reward crowdfunding campaigns Complete list of Miguel's duties: - Full ownership of the Spanish P&L by signing up companies in the platform and work towards maximizing the number of closed open rounds - Coordination with Fundedbyme HQ in Sweden - Actively engage with the Spanish investor and entrepreneur communities and their networks - Identify and represent FundedByMe at entrepreneur and investor events - Spokesperson for FundedByMe Spain - Set up and management of partnerships for FundedByMe Spain - Secure and implement adequate communication strategies and activities - Set up and management of Fundedbyme team in Spain - Set up and management of partnerships for the international expansion of FundedByMe

  • ASAP Operational Research

    Commercial and Marketing Deputy Director
    aor.es

    ASAP provides services to people in charge of marketing, customer retention, and communication, and also the senior management of large companies, associations and political parties. The daily challenge of these executives is to take business decisions, and for that they need to count with the highest quality information that will allow them to sound out their clients ... and their competitors. The challenge of ASAP is to obtain such information in a quick, reliable manner and at competitive price.

  • EBAN - The European Trade Association for Business Angels, Seed Funds, and other Early Stage Market

    COO - Chief Operational Officer
    eban.org

    In charge of 11 operational processes of the organisation: - Responsible for European projects (e.g. ACCESS ICT) - Coordination of EBAN's events (Annual Conference, Winter University), statutory meetings (Board of Directors and Executive Committee) - Organisation of crossborder investment event "EBAN Shared Deals Competition" - Coordination of PR and lobbying work - Coordination of 3 EBAN working committees (Crossborder Investment, Research, Federations of Networks) - Coordination of research and development - Follow-up to sponsor relations and new members recruiting - Supervision and contribution in marketing, newsletters, website, and other communications - HR and cashflow management - Coordination of research publications and reports - PR (speaker in conferences, institutional representative)

    B2BB2C
  • Orkestra - Basque Institute of Competitiveness

    Director of Crecer+ Accelerator
    orkestra.deusto.es

    DUTIES: - Design and management of Crecer+ accelerator to support the international development and cross-border investment of high-growth innovative companies. - Creation of Business Angels Network. - Acquisition, servicing and retention of participating entrepreneurs, incubators, BICs, tech corporations, investors and top level advisors. - Selection of international business angels to join Crecer+ and participate in investment events. - Coaching and mentoring to business owners - Reporting to Orkestra's board, stakeholders, and policy makers at the Basque Regional Government - Budget and finance management. - Sponsorships and partnerships. - Data collection. - Interaction with senior-level local and international executives. - Professor of entrepreneurship in Executive MBA (Deusto Business School). RESULTS: - Successful launch of Crecer+ - Design and implementation of international partnership with Sophia Business Angels, France - Creation of Crecer+ Business Angels - +20 companies served - +10 parnerships negotiated - +15 international business angel networks (France, UK, USA, Canada, Bahrein, Spain) participated in our investment events - 1 international Venture Academy and 4 international coaching sessions organized - 1 investment forum organized - 5 Crecer+ coached companies successfully participated in Sophia Business Angels Venture Academies and EBAN Winter University Investment Competition - 2 sponsorships obtained (Basque Government and Kutxa Savings Bank)

    B2BB2C
  • Deusto Business School

    Entrepreneurship Professor and Business Plan Tutor in Executive MBA
    dbs.deusto.es

    DUTIES: - Manager and professor of 2 entrepreneurship courses to +15 EMBA students. - Design and teaching of academic curriculum business plan tutoring sessions - Organizer and moderator or academic and professional round tables - Jury member of business plan evaluation - Budget controller RESULTS: - 1 academic curriculum organized and implemented - 12 business plans tutored - Direct contribution to the launching of 2 new companies - 3 round tables organized with significant VCs, business angels, entrepreneurs and policy makers

    B2BB2C
  • RedOTRI - Spanish Knowledge Transfer Network

    Spin-off Area Manager
    redotriuniversidades.net/

    DUTIES: - Strategic design and development of the new "Spin-OTRI" department of the Technical Secretariat of RedOTRI (Spanish Network of Knowledge and Technology Transfer University Offices). - Advisory services to University Knowledge Transfer Offices in spin-off management and early stage investment (grants, private investors, business angels and VC). Map and database of university tech spin-offs and patentable technologies. - Organisation of investment forums with Spanish investors and business angels. Participation in European networks (Proton, ASTP). Organisation of work teams. Analysis and publication of technology transfer data from the RedOTRI's Annual Technology and Knowledge Survey. RESULTS: - Successful set-up of the new department and its team - +35 universities served - Organisation of forums - Tech transfer survey database audit - 3 reports published with data transfer analysis - Participation in the UE research project “Think & Act”

    B2BB2C
  • Histania Cultural Consultants

    Founder and Director

    DUTIES: - Sales - Planning and production of consultancy projects - Team management - Product design - Customer service - Market research and prospecting - Parnership negotiation - Design and implementation of business plan - Content and Email Marketing - Communication: public presentations, seminars, conferences, press releases RESULTS: - Viable business in the cultural sector - 4 main customers satisfied - +10 projects attended - Team of 2 consultants created

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