Michelle Teo

Hey, I’m Michelle 👋🏽 I’ve spent the last 8+ years growing early and growth stage B2B SaaS companies. My areas of expertise include: 👉🏽 How to get traction without huge paid advertising budgets I’ve scaled several bootstrapped startups breaking through their first 6 and 7-figure ARR's, so I’m well versed in leveraging tactics that don’t involve spending big $$$ on ads. 👉🏽 What to do once you get that big advertising budget I've scaled multiple paid channels from $0 to 5-6 figure monthly spend using careful and disciplined approaches, with a laser focus on optimizing conversion rates so those dollars go even further. 👉🏽 Data-driven playbooks for building profitable acquisition pipelines (product-led, sales-assisted, ABM, and partner-led GTM) I'm specialised in fintech, but I’ve had in-depth experience working across several verticals including insurtech, AI, IoT, ecommerce, productivity, sustainability, and psychology. Over the years, I’ve: 🎯 Scaled 20+ B2B SaaS startups (venture-backed, private-equity backed, and bootstrapped). 🎯 Grown performance marketing campaigns from $0 to $80,000+ per month spend 🎯 Created campaigns with double-digit conversion rates from website visitor to user 🎯 Built and grown a social media community of 100k+ followers with no paid spend 🎯 Helped raise >$80 million dollars in venture funding 🎯 Spoken at MIT (and multiple other events) In my former life, I studied Applied Statistics and Economics, and worked as an energy economist for $50+ billion-dollar projects, so I’m pretty into looking at numbers and data. I’m an Australian that’s lived in New York, The Hague, Bali, and I've also travelled to also 50+ countries. Nowadays I call Paris ‘home’, but I work with companies globally. If you think I could be the right person to chat to about your growth goals, feel free to reach out 📈