Michelle Hsu

I specialize in helping B2B SaaS companies build their content marketing foundation. Everything from content strategy, content calendar, production frameworks, copy + design direction (website, blog, social media, case studies, etc), metrics & reporting templates, and more. Let me know how I can be of help!

I've built email marketing programs that range from newsletters to drip campaigns. My focus has always been on quality vs. the number of emails in the nurture program. In my past, I've ran experiments for copy, design, timing, etc so if you're working on certain tests and running into issues let me know!

I've helped founders and marketers unblock the internal/psychological barriers that are preventing them from reaching their full potential. They have been able to see a clear path forward and feel confident to take the next steps needed to grow their business and improve their marketing.

I've build local and global advertising campaigns within LinkedIn and Google that serves different points of a buyer journey. I know what it's like to run ads on a tight budget so I will be able to share my tips and hacks on how to lower your CPL while getting quality leads.

I'm currently building my own productized services and as a voracious reader/learner, I'm pretty familiar with the space already. Happy to brainstorm and work with you on your next product idea!

In my past, I've established social media programs on both a local and global scale that aligns with the Sales team (for social selling purposes). Now that I run my own business, I'm also familiar with personal branding on social and building an audience that'll convert.

As a new founder and a former in-house marketer, I understand the frustrations that come through both ends. Let me know what you're going through and I'll see if I can help you work through it if needed.

I've managed our Google Ads campaign from both North America and Global perspectives. Ask me anything about setting it up, keyword research, creating ad campaigns, implementing and optimizing ads, managing ad spend.

I've project managed both local and global marketing campaigns through Asana that also involved cross-functional teams. I'm familiar with setting relevant tasks up for various marketing functions so the campaigns can run smoothly and efficiently.

I've used Buffer to manage all of our social channels, create content, schedule posts, track analytics, and make informed decisions based on the data presented.

I've managed, strategized, executed, and optimized Facebook social content and company pages throughout my career. So I'm quite familiar with the ins and outs of the platform.

I'm able to help you analyze the data within GA and make informed decisions. Also, I can point you in the right direction when it comes to measuring what actually matters for your business.

I've managed social media accounts through Hootsuite while creating the actual content and scheduling them as well as fielding comments and inquiries via all social channels.

I've worked deeply in Hubspot on the CMS side where I produced content and landing pages that helped drive our marketing campaigns. I'm also famliar with working alongside web developers to resolve backend issues together and providing design recommendations.

I've used JIRA in various capacities - from both as someone who needed to project manage through the platform and also as a user who placed requests to different marketing functions.

I've managed, strategized, executed, and optimized LinkedIn ads, social content, and company pages throughout my career. So I'm quite familiar with the ins and outs of the platform. At one point, I was able to reduce CPL on certain marketing campaigns by at least 50%.

I've established email programs within Marketo both from a static and dynamic front. The dynamic programs were aimed at target accounts where we curated personalized content that would nurture them through the funnel.

I'm familiar with the Pardot interface as I worked with our Marketing Operations team to set up and input content from various email marketing campaigns. I'm also able to navigate around to figure out information about our qualified leads.

I've passed their PPC Fundamentals Exam and Advertising Toolkit Exams. In my past, I've used SEMrush to help with keyword research, competitive analysis, ad copywriting, project management, so if you need help navigating the platform, let's chat!

I've project managed events marketing campaigns through Trello that also involved external stakeholders. I'm familiar with setting relevant tasks up for various marketing functions so the campaigns can run smoothly and efficiently.

I've managed, strategized, executed, and optimized Twitter social content and company bio throughout my career. So I'm quite familiar with the ins and outs of the platform.

I've project managed both local and global marketing campaigns through Wrike that also involved business units from different world regions along with external stakeholders. I'm familiar with setting relevant tasks up for various marketing functions so the campaigns can run smoothly and efficiently.