Michele Tropeano

👋 Ciao. I'm Michi. I've led and advised on go-to-market for companies like Fiverr and Universal Music, plus 20+ early-stage startups. I work with founders, CMOs and revenue leaders to: - Turn insights into positioning narratives your customers will remember you for - Write messaging that's consistent across your site, sales, decks and demos - Prioritise which go-to-market motions, channels and/or personas matter most right now If that sounds like what you need right now, book a call and let’s see if I can help!

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  Branding

  Brand isn’t just “nice colours and a logo”. I help you show up in a way customers actually recognise and remember – from your homepage line to the deck your AE presents. We’ll clarify what you stand for, how you sound, and the signals you send at every touchpoint. If your brand feels a bit “blue B2B”, let’s fix that.

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  Building a team

  Having led and grown both centralised and decentralised Growth functions, I can advise on setting up the right org structure, prioritise team profiles, decide team staffing and assess team needs.

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  Go to market strategy

  I have spearheaded the repositioning and global expansion of both enterprise SaaS and subscription services for small businesses. Some of my achievements include 5x times growth won accounts year-on-year and doubling user sign-ups (600k) under 18 months.

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  Growth marketing

  Before specialising as a fractional Product Marketer, I have spent half of my career in Performance Marketing and organic social for some of the most innovative media brands and pre-IPO scale ups. I can advise on choosing the right channel mix and/or optimising existing performing channels for incremental growth. My experience spans across Paid Media (online/offline), Organic Social, SEO, Referral, Email and Events (online/offline).

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  Idea validation

  Before you sink months into building “the big new thing”, I help you sanity-check whether anyone actually wants it. We’ll test concepts, narratives and use cases with quick, scrappy methods that bring back real signals from real humans. If you’ve got a hunch and want to de-risk it, we can design a simple validation plan.

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  Pricing strategy

  Pricing is a story about value with numbers attached. I help you make that story clearer – from packaging and tiers to Enterprise upgrade. We’ll look at how customers perceive value, what competitors do, and where you’re leaving money on the table.

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  Product launches

  I’ve been lucky (and sometimes unlucky) to be involved in over 100 product launches over the years—as a leader, operator, advisor, or unofficial team therapist. Not a single one went 100% to plan. But I learnt a lot on how to build repeatable and scalable launches, defining metrics that actually matter (and knowing when they need to be hit), fixing things as they break and aligning cross-functional teams (and leaving therapy to the experts). I can share that all with you if you like.

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  Product marketing

  As a founding member of the Marketing team on two occasions, I have successfully owned customer profiling, positioning, messaging, and go-to-market strategy for both B2B and B2C products in the $0-$100M ARR.

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  Sales

  I was once introduced as “Sales’ favourite marketer” – and I’ve shamelessly held onto that. I work closely with Sales not just to tighten the story so it’s easier to sell, but to turn the team into a customer insight engine that constantly feeds back what’s really happening in the field.

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  User research

  I’ve interviewed over 300 customers in my career – from bedroom artists making their first track to Chief Procurement Officers signing seven-figure deals. I know how to ask the awkward, curious questions that get beyond “it’s fine” and into what they really need, fear and want. Then I turn all of that into functional and emotional messaging that actually sounds like them – not like a committee.