Growth Unlockers helps early-stage B2C startups prove traction, scale growth, and build an investor-ready marketing system—guiding them from launch to Series A. We specialise in AI and marketplace businesses.
Consulting
Miao Chen
Go-to-Market and Growth Marketing strategist
London, United Kingdom (+00:00 UTC) English, Chinesefrom London, United Kingdom
Usually responds in 10 hours
Free
Price per hour
30 min
Time Blocks Available
4.97
28 reviews / 44 sessions
Fri
20
Next availability
Bio
I'm Miao, a startup growth strategist. I help early-stage B2C startups prove traction, scale growth, and build an investor-ready marketing system—so you can raise your next round with confidence. I specialise in taking startups from launch to Series A. I work with B2C tech startups, particularly in AI, marketplaces, gaming, and consumer apps. I’ve worked with more than 20 companies to develop go-to-market and marketing strategies, using my 3-Pillar Growth Engine framework to align product, marketing, and team to tackle growth holistically—not just focusing on marketing. With hands-on experience across all key marketing channels, such as paid ads, funnel optimisation, SEO, CRM, social media and content marketing, I don’t just create strategies—I provide actionable advice you can implement to achieve real results. Some of my achievements include: - Haiper (AI video generator) – Scaled to 6M users - HomeCooks (ready meal marketplace) – Achieved 6x revenue growth & raised $1.5 million in crowdfunding - Fixter (car maintenance marketplace) – 2x revenue growth, leading to acquisition by Renault
Expertise
Go to market strategy
Launching a new product, re-launching, or expanding into new markets? I help you define your target customer, positioning, and differentiation, then build a step-by-step marketing plan to test, validate, and optimise your approach—ensuring you reach the right audience with the right message through the right channels.
Growth marketing
I'm a full-stack marketer with hands-on experience across all key channels, including paid ads, funnel optimisation, SEO, CRM, social media, and content marketing. I don’t just create strategies—I provide actionable advice you can implement to drive real results.
Toolkit
Google Ads
15 years of experienceI have hands-on experience optimising Google Ads, from targeting and bidding to creative strategy. I advise on paid ads strategy, helping startups maximise ROI, scale acquisition, and manage costs effectively.
Facebook
15 years of experienceI have hands-on experience optimising Meta Ads, from targeting and bidding to creative strategy. I advise on paid ads strategy, helping startups maximise ROI, scale acquisition, and manage costs effectively.
Google Analytics
15 years of experienceI have experience setting up Google Analytics tracking for campaigns, building reports to analyse user behaviour and conversion funnels, and optimising strategies to improve conversion rates.
Google Data Studio
15 years of experienceI have experience using Google Data Studio to build reports, analyse user behaviour and conversion funnels, and optimise strategies to improve campaign performance.
Experience
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Haiper is a video-generative AI platform backed by Octopus Ventures.
Artificial Intelligence.jpeg)
HomeCooks is a marketplace for chefs to sell ready meals, backed by SpeedInvest.
Marketplace
Fixter is an online car maintenance marketplace. acquired by Renault.
B2CAutomotive
ANEBERRY is a direct-to-consumer wedding dress brand.
E-Commerce
Gamesys is an online gaming company (a FTSE250 company) that operates Jackpotjoy, Virgin Games, Monopoly Casino.
Gaming