I built my career developing and selling influencer programs featuring some of the most popular YouTube stars in the world. Then, I got an opportunity to sit on the other side of the table, and discovered what it’s like to be on the receiving end of hundreds of inquiries, meetings, and proposals from content & influencer companies in this space. Through these experiences, my vision for a consulting company was born. As an independent consultant, I help clients navigate the influencer industry by “plugging in” to their teams, offering full transparency, education, and access to my wide network of relationships. My team offers a variety of short and long term engagements, from designing influencer strategies, sourcing talent, full campaign management, and assistance with RFP negotiations. Due to evolving business needs and an increase in demand for freelance influencer marketing consultants, I scaled my business to become a community of influencer marketing experts, offering insight from years of experience in the trenches, relationships with talent and representation all over the world, and above all: genuine passion for dreaming up and facilitating impactful influencer programs. We offer custom solutions tailored to our clients' specific needs.
Meredith Jacobson
Influencer Marketing Strategist
Bio
Meredith is an Influencer Marketing Strategist, who focuses on brand partnerships and influencer casting. She has been working in the influencer industry since 2014, first at top influencer marketing agencies (Studio71 and Branded Entertainment Network) while living in LA and NY and then for a year at Digitas as an Associate Content Director. She advises brands and agencies on how to optimize their influencer programs, and is also the Founder of We Are Boosters, a community of freelance influencer marketing talent. For more about her background and work, feel free to visit her portfolio website: www.meredith-jacobson.com
Expertise
Pricing strategy
As a freelance consultant who oversees a community of other consultants, I'm happy to help any questions about folks who are trying to figure out how to price out consulting services.
Sales
Prior to starting my business, I worked in sales strategy for two influencer agencies. I'm happy to offer perspective in effective approaches for proposals, outreach, and pitching. I can also help folks who are struggling to sell themselves as consultants or startups with tips for effectively putting themselves out there.
Social media
I have been working in influencer marketing since 2014, so happy to offer insight into all things influencer. From influencer strategy, influencer tech solutions, how & where to find influencers, how to figure out what to pay influencers, etc. I also have significant experience with social media strategy so happy to answer questions about that as well.
Toolkit
ConstantContact
8 years of experienceI have been using Constant Contact since 2019 for a client's weekly email blast. I am familiar with building email lists, sending out emails, and A/B testing.
Industries
Social Media Marketing
Influencer Marketing Freelancer, with a focus on strategy, casting, and campaign management. I build influencer programs for brands and digital agencies, as well as manage businesses for creators.
Professional Networking
Founder of a Community of Freelance Influencer Marketers. I place freelancers in consulting opportunities. I have over 75 vetted freelancers in my community.
Experience
Oversaw a cross-functional team through ideation, execution, and deployment of monthly owned and paid content across website, e-mail, and social for a Top 10 Fortune 100 retail client. Responsible for briefing and evaluating vendors for partnership opportunities.
Digital AgenciesWorked with a team of strategists to develop proposals in response to briefs from existing global brand partners and potential new clients. For each opportunity, I generated creative influencer integration solutions for YouTube, Instagram, Snapchat, Facebook, Musical.ly and beyond. During pitch meetings, I educated brands about the significance and best practices of working with influencers. Once a campaign was sold through, I facilitated the transition to our account management team, ensuring that expectations were aligned.
Digital Agencies