Melissa Unsell-Smith

Founder at Rectify

Austin, United States (-06:00 UTC) Englishfrom Austin, United States
Usually responds in 3 days
Free
Price per hour
Not available
Time Blocks Available
4.94
9 reviews / 11 sessions
-
-
Next availability
Not available in the next 30 days

Bio

I enjoy helping founders with the following: 1. Identifying your top five most important things (MITs) that move your business in a forward direction (knowing this every week will help you and your team drive growth more rapidly) 2. Identifying your ideal customer profile through effective customer discovery sprints 3. Objection handling during the sales process 4. Being a conscious founder (and being mindful of work/life balance) and ways to mitigate burnout

Expertise


  • Bootstrapping

    I can share how my first tech company funded growth through customers and how we developed a product alongside direct customer interaction (before user centered design even existed).

  • Go to market strategy

    I can help you hypothesize your ideal customer profile and build two-week customer discovery sprints to validate or in-validate your hypothesis. Quick iterations and learning fast are key here.

  • Mindset coaching

    I help founders with mindset training to: 1. Gain clarity on how you show up for your team and the energy you’re perpetuating 2. Identify ways to shed the weight of dreadful tasks 3. Predict potential burnout 4. Identify best practices for your well-being

  • Sales

    Objection handling. I can walk you through a framework to identify and address objections you receive during the sales process. The framework aids in getting a "no" as quickly as possible so you're not wasting time with prospects that will not convert.

Toolkit


  • Hubspot logo

    Hubspot

    9 years of experience

    Sequence automation and metric reporting. Building marketing emails and drip campaigns. Pipeline customization and automation. User management and criteria.

  • LinkedIn logo

    LinkedIn

    11 years of experience

    Setting up messaging bots for lead generation, network outreach, etc. via phantombuster. Leveraging sales navigator to build lead lists and set up subsequent automation techniques for outreach.

Industries


  • Big Data

    I've worked in the SaaS space for two decades. I've brought market needs into technology and have designed strategies to avoid the "tech review" and "legal review" that many companies face before getting onboarded by prospective clients.

  • Database

    I've worked in B2B for two decades and understand the organization structure and decision-making process. I've experienced many iterations of the sales-cycle and have worked with teams to develop stages in the pipeline that clearly benchmark the probability of winning a deal.

Experience

  • Catalytic Icon

    CEO
    catalyticicon.com

    Catalytic Icon is a community for entrepreneurs to build meaningful, immersive connections while identifying ways to hack the founder growth trajectory. #hackingfoundergrowth

  • Rectify

    Co-Founder and President
    rectifydata.com

    Rectify automates the detection and removal of private information in data sets being shared with third parties.

    SaaSLegalTech
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