The 3-month premium training program designed for early-stage SaaS founders and marketers (0–20K MRR) who want to know where they are going with their SEO.
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Melanie Calabrese
SEO for your SaaS
Bio
SEO expert, specialist, mentor, advocate — the list goes on. What matters is that I’m experienced in SEO, I love it, and I thrive on the challenges it brings — especially now, as we navigate SEO in 2025. I have founded The Ranking Club, a premium SEO training program aimed at helping founders understand and implement the best SEO practices aligned with their products. No, SEO isn’t dead. It’s just evolving — as it should. And yes, change can be intimidating. That’s exactly why it might be helpful for you — and incredibly exciting for me — if we talked. I’m confident we can quickly unlock your situation, provide meaningful insights, and build a solid vision aligned with your goals and objectives.
Expertise
SEO
I specialized in Product-Led SEO, SEO Strategy for SaaS, SEO in changing and challenging times, SEO and AI, Content SEO Strategies, SEO as a main inbound lever
Toolkit
Ahrefs
9 years of experienceAs an SEO Lead, I have extensive hands-on experience using Ahrefs as a cornerstone tool for competitive analysis, keyword research, backlink audits, and performance tracking. Here’s a breakdown of how I typically leverage Ahrefs in my work: - Keywords Research - Site Audit & Technical SEO - Competitive Analysis - Link Building Strategy - Rank Tracking - Content Performance
Industries
SaaS
First working at Dougs, a fintech in Lyon, France Then joining Amenitiz an Hospitech in Barcelona Now working with LearnWorlds, a famous EdTech providing an LMS
Experience
- Training
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