Senior Growth Manager | 10 years of Experience | Tech Industries
Hi, I am Melanie, I am a former Growth Manager now Product Manager. I have 10 years of experience in Tech and international teams. ✔️ Building great teams ✔️ Product Management ✔️ Setting KPIs and understanding opportunities through data ✔️ Growth Strategies ✔️ Product and Marketing Analytics ✔️ Get into a tech career ✔️ Building and managing a community ✔️ Transitioning to a new career ✔️ Go-to market strategies
In my last three job experiences, I hired and managed remotely great team members from the US, Asia and several European countries. I also held the fastest hiring journey in my previous company.
I led the GTM strategy to develop into new markets at OCUS (APAC, NORAM, EMEA), and SOS Accessoire (three countries). I also actively participated in the GTM of our Enterprise offer at Strapi.
Currently working as a Data PM for the AI and Data squads of a multinational scale up. As a Product Manager, I help the AI team to transform Data science analysis and LLMs models into products. As a Product Owner for the Data squad, I help them create new data pipelines.
Managed the SEO for my last 4 companies. Managed a subdomain redirection. Managed the internationalization of an e-commerce. Created and ran SEO dashboards on Data Studio and SemRush
Working in startups or scalups can be challenging. I have experienced a few toxic environments, sexism, layoffs, burn-outs, but also exciting fundraisings, solidarity between peers, a few good managers, and plenty of learnings. Let me know if you are looking for support.
I created multiples Data Studio reports for my previous marketing teams collecting metrics from Google Analytics, Facebook, Twitter and Youtube. I also connected and automated different sources with Supermetrics.
Worked on two different OSS products to help with their growth, community building, and monetization.
Currently working as a Data PM for the AI and Data squads of a multinational scale up. As a Product Manager, I help the AI team to transform Data science analysis and LLMs models into products. As a Product Owner for the Data squad, I help them create new data pipelines.
Building the Product-Led Growth strategy for Pruna.
Open-source machine learning library to compress the size of AI models.
Management of the Growth team and recruitment of a Senior Rev Ops. - Running the Growth experiments on user and revenue acquisition. - Defined OKRs for the Growth team. - Created product cheat sheets for the Sales team. - Managed SEO projects, including a domain migration. - Responsible for metrics and dashboards for the Marketing department. - Organized three webinars with our technical partners to promote our integrations. - Roadmap to improve our marketing and sales automation. - Co-hosted Strapi Conf 2021: over 4k developers registered. - Implementation and segmentation of NPS via HubSpot.
- Solved the onboarding and retention by integrating a CRM system for our +30k community of photographers - Delivered of the dashboards for the Community Team on Looker with the Data Analyst. - Discovery and delivery of TheDot blog on WordPress for the community team. - Delivered +40 local landings pages to fit the photographer's localization. - Discovery to improve the validation and onboarding of new photographers - Co-led user interviews of our most active French photographers. - Roadmap of each new country launch. - Grew the community of photographers x2.5, 23000 new registrations in 120 countries. - Hired and managed an acquisition specialist and 5 local freelancers (mostly Asia).
- Grew the traffic and sales on the international websites of SOS Accessoire (DE, IT, UK) - Launch the UK website - Competitive intelligence - Management of budgets - Opening of new marketplaces (Eprice, VidaXL, Ebay UK...) - Management of the translation projects -Activation and management of PR agencies -Launch and follow-up of SEA campaigns (Adwords, Bing) -Recruitment of IT and DE customer service
- Recurrent discovery efforts to learn about the needs and problems of our new target: the parents - Acquisition of +96% paid subscribers. - Created the social media strategy and managed the Community Manager. - Managed SEA FB ads (2-3% CTR) & Adwords (7% CTR). - Produced 3 SEO audits + hired an SEO consultant. - Managed a team of 3 writers for the blog, more than 100 blog articles written. - Delivered weekly and monthly data reporting (Google Analytics + MySQL). - Managed the new website design + hired the Webdesign agency. - Discovery and delivery for a new CRM solution (Front + Intercom + MySQL).