Matthew Kay

Full funnel end to end growth marketing across all stages of the the AARRR framework - acquisition, activation, retention, referral, and revenue. Viewing growth marketing problems through this lens allows me to bring forward ideas to test, roll out, and scale that often have measurable impact to the bottom line.

Deep experience in selecting product analytics tools based on platforms and specific needs at hand, laying out a tracking plan, and implementing proper tracking of key product metrics along with a plan to report on their progress and activity over time.

Activities: Technical SEO audits and implementation, SEO reporting and tracking, keyword research, competitive SEO audits, operationalizing content marketing, link building strategy, SEO product management, editorial SEO strategy, on page SEO optimization Tools: Clearscope, Ahrefs, Sitebulb, Accuranker, Screaming Frog, Google Analytics, Google Tag Manager

Extensive experience using Clearscope to uncover potential issues with content and to perform competitor research to discover potential growth opportunities.

For larger businesses or for anyone looking at an email marketing system with a tight integration with ecommerce data, ActiveCampaign is great. I have setup, optimized, and created numerous ActiveCampaign accounts over the years. I'm comfortable establishing best practices for accounts on setup, configuring customer lifecycle automated emails, and generally ensuring the compliance and overall success of any ActiveCampaign account.

Extensive experience using Ahrefs to audit websites to surface potential issues and to perform competitor research to discover potential growth opportunities.

Getting familiar with how Google Data Studio works can be tricky at first, but once things start to "click" it's easy to see how powerful the tool is and how much is possible with it. Whether it's getting a dashboard created from scratch, perfecting an existing setup, or working through what's possible with Google Data Studio I'm prepared to help with it all.

Getting the most out of Google Webmaster Tools can be tricky. With an ever changing list of features and updates over the years, I've found it's important to keep up to date down to the day or week in order to stay current. Whether it's pulling certain reports or combining data in certain ways, I'm always prepared to help others get the most out of Google Webmaster Tools so they can make intelligent and informed decisions about their websites.

I have used Mailchimp for many years and am familiar with Mailchimp account setup, creation of automations and onboarding sequences, best practices for improving deliverability etc.

Extensive experience using Semrush to audit websites to surface potential issues and to perform competitor research to discover potential growth opportunities.

Capable of building out complex multi step Zaps to automate critical business processes and reduce overhead. Previous Zaps have included: automated document creation and mailing solution to provide course certificates to students, law firm client data processing and cleansing solution, and more.