Matthew Hammon

I build and scale the marketing engines that carry B2B software companies from early traction to durable, profitable growth. My work centers on demand generation, lifecycle and growth marketing, analytics and attribution, and go-to-market strategy, and I bring a measurement-first discipline to every team I run. As Chief Growth Officer at Morning Consult, an AI-native consumer-research company generating more than $100 million in revenue at a $1.01 billion valuation, I oversee marketing, communications, growth, positioning, and go-to-market for a business serving Fortune 500 and enterprise clients. I spent more than four years at Yelp across four roles spanning its advertising, data, and AI businesses. As Head of Marketing for Yelp's Data and AI products, I assembled the go-to-market team and launched a product-led growth motion that opened a new revenue line and drew top AI research labs as customers. I owned demand generation and growth marketing across the midmarket and enterprise advertising business, and as the first growth lead hired for Yelp's Restaurants SaaS product, I grew paying locations roughly 15% while keeping unit economics profitable and building the founding lifecycle, performance, and content team. Most recently, I led marketing through Yelp's $270 million acquisition of Hatch, an AI SaaS company, growing marketing-sourced weighted pipeline 32% quarter-over-quarter and lifting attributed closed-won ARR 17% with no added budget while standing up the post-acquisition operating model. My earlier career pairs enterprise scale with startup builds. At Google, I ran a demand-generation lifecycle program reaching roughly nine million prospects for Think with Google and launched its first global B2B homepage promotion across 25 country teams. At venture-backed AI companies including Labelbox, where I was the second marketing hire, I stood up demand generation and growth from the ground up. I began in Melbourne as co-founder of a digital agency before moving into technology marketing. I hold an MBA and a Master's in intellectual property law, and I'm an admitted IP attorney in Australia. That legal grounding shapes how I lead: I treat the businesses I serve with the same fiduciary discipline I would owe a client.

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  Growth marketing

  I love using data as the foundation to empower multi-touch, multi-channel campaigns to the perfect audience. From Facebook Ads to LinkedIn, I've executed some pretty cool small but highly effective campaigns using creative data strategies.

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  PPC strategies

  Over the course of my career, I've managed tens of millions of dollars collectively, in advertising spend across paid media networks. I love building, optimizing and reporting on paid media campaigns.

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  Technology and tools

  Having built the marketing stack for several clients in my agency days and also for several start-ups in the Bay Area, I enjoy keeping up to date with the latest tools in Marketing Technology. I'm happy to provide recommendations and advice in this field.

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  ActiveCampaign

  13 years of experience

  I've helped clients build and configure email marketing campaigns in Active Campaign. I specifically focussed on the integration between landing pages and websites

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  Autopilot

  13 years of experience

  I built and scaled Sentient's entire Marketing Automation stack around Autopilot HQ including Lead Scoring, Email Nurture Sequences, Chat Prompts, Sales Nudges and other features.

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  Drift

  9 years of experience

  At Sentient I developed intuitive conversational marketing pathways to qualify (and route) prospects based on their fitness and relavance with our marketing technology product. We used a combination of firmographic enrichment functions from Clearbit paired with Q&A qualification to increase the quality and consistency of leads.

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  Hubspot

  12 years of experience

  I currently use Hubspot (both CRM and Marketing Automation) at Labelbox. I'm currently expanding our Hubspot Instance to include key B2B functions such as Lead Scoring, Segmented nurture journeys based on buyer actions, pipeline reporting, lead classification, ROI and Attribution reporting, amongst other initiatives.

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  Salesforce

  14 years of experience

  I worked extensively with Salesforce at Sentient and also at Appian to ensure a cohesive flow between marketing solicited lead programs and the BDR team management. I also worked intensively on reporting and attribution.

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  Segment

  9 years of experience

  I've worked with Segment to streamline and simplify event reporting and data pipelines between tools in the Martech stack. Specifically building out Facebook audiences, Google Ads Audiences and managing data consistency between user profiles in respective marketing products.

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  SaaS

  Spent more than four years at Yelp, where I developed much of my core marketing and growth expertise. As Head of Marketing for Yelp's Data and AI products, one of the company's highest-growth businesses, I owned go-to-market strategy and launched a product-led growth motion that opened a new revenue stream. Earlier, as Head of Demand Generation and Growth Marketing, I built the demand engine across Yelp's midmarket and enterprise ad business.

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  B2B

  I led global growth strategy across owned and lifecycle channels for Think with Google, Google's flagship marketing publication, and scaled growth and demand generation at venture-backed B2B software companies from Series A through Series C, including Labelbox, an AI data-infrastructure company where I was the second marketer. I began in Melbourne, where I co-founded a multi-million-dollar digital agency before moving into technology marketing.