Matthew Hammon

Growth Marketer | Demand Generation Director | IP Attorney, registered in AU

San Francisco, United States Minor Outlying Islands (-08:00 UTC)Englishfrom Melbourne, Australia
$99 / hour
Technology and tools

Having built the marketing stack for several clients in my agency days and also for several start-ups in the Bay Area, I enjoy keeping up to date with the latest tools in Marketing Technology. I'm happy to provide recommendations and advice in this field.

PPC strategies

Over the course of my career, I've managed tens of millions of dollars collectively, in advertising spend across paid media networks. I love building, optimizing and reporting on paid media campaigns.

Growth marketing

I love using data as the foundation to empower multi-touch, multi-channel campaigns to the perfect audience. From Facebook Ads to LinkedIn, I've executed some pretty cool small but highly effective campaigns using creative data strategies.

Mentor Toolkit
4 years of experience

At Sentient I developed intuitive conversational marketing pathways to qualify (and route) prospects based on their fitness and relavance with our marketing technology product. We used a combination of firmographic enrichment functions from Clearbit paired with Q&A qualification to increase the quality and consistency of leads.

7 years of experience

I currently use Hubspot (both CRM and Marketing Automation) at Labelbox. I'm currently expanding our Hubspot Instance to include key B2B functions such as Lead Scoring, Segmented nurture journeys based on buyer actions, pipeline reporting, lead classification, ROI and Attribution reporting, amongst other initiatives.

4 years of experience

I've worked with Segment to streamline and simplify event reporting and data pipelines between tools in the Martech stack. Specifically building out Facebook audiences, Google Ads Audiences and managing data consistency between user profiles in respective marketing products.

9 years of experience

I worked extensively with Salesforce at Sentient and also at Appian to ensure a cohesive flow between marketing solicited lead programs and the BDR team management. I also worked intensively on reporting and attribution.

8 years of experience

I built and scaled Sentient's entire Marketing Automation stack around Autopilot HQ including Lead Scoring, Email Nurture Sequences, Chat Prompts, Sales Nudges and other features.

8 years of experience

I've helped clients build and configure email marketing campaigns in Active Campaign. I specifically focussed on the integration between landing pages and websites

Director of Demand Generation Marketing
San Francisco, United States
- present

I am currently building the Labelbox Demand Generation machine.

Consultant, Global Demand Generation
Appian Corporation
Tysons, United States
- present

I am currently engaged on a consulting basis to help Appian manage and optimize B2B Marketing Campaigns across paid demand generation channels such as Google Ads, YouTube, Facebook, LinkedIn, BrightFunnel, TechTarget and other mediums. I've achieved almost a 100% cost efficiency on lead CPA since joining the team.

Digital Marketing Partner
James | Hammon & Co.
Melbourne, Australia

I built and scaled a digital agenc with my business partner to tens of small and medium-sized clients and millions of dollars of revenue. Focussed predominantly on Lead Generation, I orchestrated campaigns across Google Ads (Search and Display), Facebook, LinkedIn, Programmatic Networks and other less common ad channels. We also built and deployed nurture campaigns and landing pages for clients to support their lead generation efforts.

Digital Agencies
Marketing 360 Executive Certificate
Cornell University

A 1-year Executive Certificate program in Marketing

Master of Intellectual Property
University of Technology, Sydney

A Masters Degree specializing in International Intellectual Property coursework and Intellectual Property Practice

Bachelor of Commerce
University of Southern Queensland

A business degree with an emphasis on Business Law. Also studied Marketing, Management, Economics and Accounting.

Admission to Intellectual Property Practice in Australia -- Trade Marks Attorney
Trans-Tasman IP Attorneys' Board

Admission to a Trade Marks Attorney in Australia

Reviews (5)
Iris Serra
1 session
13 Oct 2020

I just had a mentorship session with Matthew and he helped me to point my Ads strategy to the right direction. He explained how I should be using every platform and channel and gave me a few tips on how I should be setting up a campaign on LinkedIn and Youtube Ads so it can be successful. Thank you Matt for all the help, I definitely recommend a mentor session with him, really easy to chat with and his tips are really useful!

Veronika Cervenakova
1 session
30 Mar 2020

Matt was a great help, we went straight to troubleshooting, checked a few things and he directed and gave me a few tips where the issues may be. Thanks for the help, definitely recommend a call with him, great guy to chat with :).

Dan Siepen
1 session
9 Mar 2020

Matthew was awesome to speak to! Really knows his stuff and especially was good for me with his B2B background. Will certainly be having more calls with him in the future as we scale :)

Faith Storey
1 session
13 Feb 2020

Great session. Gave specific action items. Plan to talk to him again in the future!

Stéphane Recouvreur
1 session
11 Feb 2020

Matthew did a fantastic job at giving me clarity about my career path and jumped head on into this session with the right questions. Very insightful about the different types of marketing roles and specificities between US / Australia.