Matthew Eisner

Consultant, Investor, & Head of Growth/Marketing/Analytics

London, United Kingdom (-08:00 UTC)Englishfrom London, United Kingdom
Conversion rate optimisation

I have a great deal of experience both qualitatively and quantitatively optimizing acquisition, engagement, and referral across landing pages and all customer-facing communications touchpoints for a range of companies both B2B and B2C.

Advice on funding

I've performed due diligence for venture capital and private equity deals since I was 14 years old. I currently run a seed investment fund where we invest in primarily B2B, SaaS, MarTech, MedTech, and FinTech startups. I also previously ran all applications for Startupbootcamp worldwide, and serve on the decision committee for an angel syndicate.


With over 10 years of experience for more than 50 websites, SEO is certainly a specialty of mine. I've worked across an array of industries, site sizes, and content management systems to implement high performance SEO at scale across hundreds of thousands of web pages.

Growth marketing

Helping founders create a clear growth strategy with validation in order to grow their business, then planning a roadmap including validation, team building, technical development, and channel marketing that can help achieve these goals. I have worked with hundreds of startups in mentorship roles at various accelerators to help them grow this capability internally.

Content marketing

I've built content marketing operations that have 10x'ed userbase growth rates, attracted high-value B2B clients, and won multiple awards. To me, a content strategy should be an extension of your company's competitive advantage, in order to best highlight your company's unique value and ensure alignment between product/service and marketing/comms.

Technology and tools

Starting my career in SEO and Consumer Behaviour/Behavioural Economics research, I've always been a huge proponent for the use of data to answer important marketing decisions. However, I found that most companies (as well as academic institutions I worked in) do not have the technology and tools to support this. So I started working on data systems project management to be able to have access to these tools. I also have extensive web development experience.

Mentor Toolkit
5 years of experience

I'm not really a huge fan of Pardot, but have used it in at least 3 different organizations, and it certainly is powerful. However, configuration/integration is often much more difficult than Pardot or Pardot consulting partners communicate for more complex customer data platform projects. I can certainly help you avoid some headache there from ones I've had in the past!

3 years of experience

One of my favourite analytics tools for early stage startups currently on the market. It's a go-to for me for setting up basic KPI benchmarking and starting to segmenting customer bases that I've used with least 4 companies.

9 years of experience

I have used Mixpanel at more than 10 companies for more than 5 years. I have provided companies a range of services, from building out analytics and tracking capabilities with internal development teams, to building ground-up implementations using Segment and my own data engineering resources. Mixpanel is an excellent first step to making your company more data driven.

12 years of experience

The first site I ever built was on Wordpress, and have built at least 10 different sites with Wordpress since then. I actually provide a 33% discount to companies who's site is built on Wordpreess for my SEO services, due to ease of optimization.

Google Webmaster Tools
8 years of experience

I have over 50 websites in my Google Search Console/Webmaster Tools dashboard, which provides me a unique resource for looking at patterns in search performance across sites. Google Webmaster Tools is a must-use tool to get started building your website's SEO.

9 years of experience

Setup, Templates, Drip, Segmentation, etc. Have managed Mailchimp systems for about 5 different companies. Pricing scales pretty badly though - EmailOctopus, SendInBlue, or SendGrid are often better solutions

Google Analytics
13 years of experience

Over 10 years of experience with Google Analytics. Onboarding and training of 20+ person marketing teams at companies, guest lecturer for Digital Marketing Masters program at universities in London, advanced cross-domain tracking/goal setup/report creation/etc

8 years of experience

Managed Salesforce implementations with 10's and 100's of thousands of records, including advanced automation, record merging, migration, and technical integration projects

Business Analytics Lead
London, United Kingdom
- present

Manage and produce all commercial analytics and quantitative reporting for UK R+D department of NTT DATA, covering co-creation/startup studio projects, partnerships/alliances, and research.

Digital Agencies
Founder, Managing Director
Vang Capital / Vang Advisory
London, United Kingdom
- present

I run a consultancy/advisory company and an investment fund. Clients include: Codility, citizenM, Siemens Bosch, Tech Nation, Startupbootcamp, Jobbio, Rainmaking, Radix, and others Portfolio includes: Cledara, RELAYTO/, Yummy, and others

Digital Agencies
Global Marketing Manager
Startupbootcamp Global
London, United Kingdom

Startupbootcamp is a global network of industry-focused startup accelerators. We make startups global by giving them direct access to an international network of the most relevant partners, investors, and mentors in their sector. We have invested in over 600 startups and have seen tremendous success, as shown by their follow-on funding rate--over 70%--and their average funding raised--more than $1,000,000 USD. Startupbootcamp has more than 20 mentorship-driven and vertical-focused accelerator programs in 14 cities and counting. We received the 2014 Europas award for Best Startup Accelerator.

Digital Marketing Lead
Touch Surgery
London, United Kingdom

Touch Surgery is the world’s first mobile surgical training and rehearsal platform, and was acquired for 9 figures in 2020 by Biomet. Founded by surgeons and built in cooperation with and used in program by Stanford, Duke, UPenn, and countless other academic institutions. The mobile app is available for free on iOS and Android devices and has over 2,000,000 downloads from every country on earth. It has been the #1 iOS Medical App in the United States, United Kingdom, Mexico, Brazil, Italy, etc. As Touch Surgery's first marketing hire and Digital Marketing Lead, I: • Grew monthly app download rate from less than 10,000 to over 100,000 downloads per month • Reached #1 position for Medical Apps in over 40 country app stores with a 4.6/5 rating • Managed press & television coverage from entities such as the BBC, Bloomberg, etc. • Managed marketing relationships with partners including Ethicon, Covidien, & Stanford • Designed and produced all branded & co-branded marketing content & collateral • Managed implementation of end-to-end analytics tracking for inbound user acquisition • Coordinated projects across animation, engineering, operations, medical, & UX teams • First marketing hire at 35+ person company (now 100+)

Community Manager
San Francisco, CA, United States

Hackster is the world's largest hardware creation community. From beginners to the advanced, Hackster empowers people everywhere to learn, build and showcase projects and products they created. Hackster was acquired by Avnet in November 2016 As the organization’s first hire, I: • Created and curated written content for hardware hacking community/social network • Managed all social media, email marketing, and analytics • Developed platform direction, SEO, product features, UX, and growth strategies • Laid the marketing and growth foundations for acquisition by a multi-billion dollar company

B.B.A. - Concentration in Marketing
University of Michigan - Ross School of Business

The Ross School of Business undergraduate program is consistently ranked as a Top 5 Business Program in the US. I spent most of my time here researching in the Behavioural Lab around crossover Marketing and Economics/Psychology concepts

Reviews (63)
Maruti Agarwal
1 session
18 Oct 2021

Very helpful feedback provided!

1 session
6 Oct 2021

great experience and advice, thank you, Matthew!

Harry Haines
1 session
30 Sep 2021

Fantastic mentor, really helpful across multiple areas. Furthermore, an enjoyable person to talk to and we got on really well. Would recommend to anyone looking for advice on funding and growth marketing! Thanks Matt

S J Wise
1 session
20 Sep 2021

Very knowledgeable.

Amber Cesair
1 session
6 Sep 2021

Matthew is a great SEO specialist can't wait for the next session. Very informative & gave a lot of great actionable advice. Definitely book a call!

Ben Cogburn
1 session
4 Aug 2021

Matt was awesome! Super kind, knowledgeable and patient with my questions. If you want to learn a bit more about SEO, Matt is your guy.

2 sessions
24 Jul 2021

It is a very useful session to clarify some of my assumptions and generate more ideas. Thanks

Harry Edmeades
1 session
22 Jul 2021

Great advice, thanks

ercan Ozbelli
1 session
8 Jul 2021

Matthew is very friendly and good at talking the ideas about business development

Harry Ng
1 session
1 Jul 2021

I was asking about fund raising, but Matthew opened my mind by providing a lot on alternative ways like partnerships, advisors and tactics to approach fund raising. Thanks so much for the extra advices.

Kilian Ekamp
1 session
28 May 2021

Matthew went above and beyond with his advice in our session. After our call, I basically had a framework for coming up with content marketing strategy that is as turnkey as possible. Helped me a lot!

1 session
10 May 2021

Really appreciated session. I booked the call to gain insight and direction regarding metrics and analytics for our startup and it ended up being more than that. Matthew has an in-depth understanding of marketing and shares his perspective honestly. He offered a high level look at marketing strategy and as a result has pivoted our approach in the right direction. Thank you Matthew! :)

2 sessions
16 Apr 2021

Matthew is a very friendly and smart mentor, helping to explore various options for business models. It is super relevant. Also great insight on the funding. Thank you

Micah McGuire
1 session
31 Mar 2021

Matthew had fantastic suggestions for how we could improve our long-term conversion plans. Since our B2B unit is really just getting started, it's a huge help to have all of that in mind from the start.

1 session
10 Mar 2021

Top notch advice

1 session
23 Jan 2021

My chat with Matthew was really insightful and useful, he openly shared information that helped me to make smart decisions! Really benefitted from his guidance & kindness, thanks!

Ben G
1 session
21 Jan 2021

Matthew is very knowledgeable about the startup fundraising space, and have offered multiple relevant and specific pieces of advice!

Alberic Db
1 session
11 Jan 2021

Looking forward talking with Matthew again, really useful advice!

Account Deleted
17 Dec 2020

Excellent! Really impressed with his knowledge and enjoyed chatting with Matt. Will continue to build this relationship.

Chris Collinge
1 session
17 Dec 2020

I am very impressed with Matthew's way of conducting the interview. He thinks about the problem loud and then finds a solution over the course of the 30mins call. Towards the end, the solution gets better and better with great ideas and tips sprinkled in. I did not want the call to end.

Christian L
1 session
14 Dec 2020

Matthew was really knowledgeable. He provided some great frameworks in thinking about attribution and user-level tracking. Would def recommend scheduling a call!

Mark Taylor
1 session
1 Dec 2020

Matt was very helpful. He listened attentively and made great suggestions based on the challenges I am having.

Ichizu Wakabayashi
1 session
19 Nov 2020

Matthew is very knowledgeable when it comes to advice on fundraising and equity structures, and gave us important points to consider on our upcoming project.

Jonatan Snyders
1 session
18 Nov 2020

Matthew is great if you need to think strategically about your growth. Thanks, Matthew!

Ashley Porciuncula
1 session
10 Nov 2020

Matt is incredibly knowledgable and has heaps of actionable suggestions and ideas. Feeling excited about what's next, thanks to the conversation!

Nick O'Connor
1 session
23 Oct 2020

Matt was very helpful. His insights gave me some great action points. Matt's knowledge around in product experience, audience development and investment were particularly useful. Thanks Matt.

Vijay Chakilam
1 session
8 Oct 2020

Matthew seemed very much into quantitative marketing technology and had great advice for me on various topics.

Matthew Aylmer
1 session
1 Oct 2020

Matt is extremely knowledgeable about fund raising, and shared vasts amount of highly useful information, leads and ideas. Invaluable. It's clear that I was on scraping the surface of his knowledge, and I look forward to speaking again to dig deeper in some items! A great Mentor. Highly recommended

Mukai Selekwa
3 sessions
23 Sep 2020

Good tip and advice regarding strategies for bootstrapping, raising, and what to keep in mind when locating this business.

Walter Scalzone
1 session
10 Sep 2020

extremely prepared!

Supriya Agarwal
1 session
8 Aug 2020

Matthew was extremely patient as he helped me navigate Google Analytics interface and where what kind of analytics existed. He was more than happy to answer all my questions. Thanks Matt!

Jeremy Mah
1 session
6 Aug 2020

Had a very good session and manage to gain lots of valuable insights in the subject matter.

lauren casgren-tindall
1 session
31 Jul 2020

Matthew was friendly, helpful and knowledge. He helped give me an overview of helpful tools I could use for my SEO. Thank you for making my first experience a good one with growth mentor!

Hendrik Henze
1 session
28 Jul 2020

Matthew was good to talk to. He gave different insights into where we stand and what we should/could tackle next. He definitely knows what he is talking about.

Armel Beaudry Kembe
1 session
27 Jun 2020

Matthew is really knowledgeable when it comes to marketing and startups in general. I had a very insightful conversation with him. I'm looking forward to chatting with him again!

Stefan Debois
1 session
25 Jun 2020

Very knowledgeable about SEO (including technical SEO), received great tips on how to improve website performance and digital marketing in general

Stephen Cafmeyer
1 session
19 Jun 2020

Matthew was very helpful, giving me a better sense of direction for my marketing future. He brought up a couple of points that I hadn't considered that I believe will be very helpful for me in the future. I learned a lot from Matthew.

Kyle Cureau
1 session
13 May 2020

Matthew knows a broad range of digital marketing tactics and how they all connect. It was a pleasure to connect with him and I feel much better oriented now.

Evgeny Korolev
1 session
1 May 2020

Matthew gave very detailed feedback about the application and showed ways of future development. We wanted to focus on the B2C market, but after the call saw a great potential in B2B. He asked a lot of questions about product side and helped to understand our product better, improve UX and design of the product. Also he gave some useful links to other applications, we may model to become more viral. Great mentor, definitely worth talking to.

Christopher Rawlings
1 session
25 Mar 2020

I just had a really good session with Matt. Very friendly and relaxed. We chatted about attracting and converting larger corporate clients to help scale my design agency. Definitely worth speaking to about marketing and business growth.

Kacper Staniul
1 session
1 Mar 2020

Very efficient session with Matt on producing content at scale. He gave me some actionable advice on how to get started, how to make the most of it, what mistakes not to make, and what can be done better than the competition. 100% recommended.

Abs Chamali
1 session
27 Feb 2020

Gave me a number of ideas on Funding, great to chat and look forward to catch up

Kelly Brown
1 session
7 Feb 2020

Matthew was a great help during our call. He had great ideas that I could work to implement. I felt that he was committed to my success.

evrim asutay
1 session
5 Feb 2020

good advices

Stan van Workum
1 session
27 Jan 2020

Informative conversation. I could've prepared the conversation better to make an even better use of Matthew's time.

Greg Weinstein
1 session
15 Jan 2020

Matthew was very helpful and generous with his time. He has a vast knowledge of the marketing industry and provided excellent strategic recommendations.

Aravindh Sridhar
1 session
10 Jan 2020

Matthew was a good mentor who has great knowledge about approaching investors and raising funding. He was very helpful. Thanks!

1 session
31 Oct 2019

Matthew was really helpful with his advice and I learnt a lot from the call

Bartosz Pielaszek
1 session
25 Aug 2019

Matthew was very supportive and specific in terms of tactic ideas addressing my business challenges - extremely recommend!

sudarshan ashok kumar
1 session
12 Aug 2019

My call with Matthew was very valuable. He shared actionable insights to implement based on his expertise in SEO strategy!

Kalo Yankulov
2 sessions
7 Aug 2019

Matthew was really helpful in pointing actionable advice for improving our landing page conversion rate. He gave us suggestions on how to test different value props using landing pages and how to go about ranking those pages. I would highly recommend Matthew if you need help with anything CRO-related, as well as data, analytics, and tool implementations.

sarah beardmore
1 session
1 Aug 2019

What a great start to my experience at Growth Mentor. Matthew was my first call on the platform. He was super easy to talk to and knowledgable across many areas of growth and business. Lots of ideas came from our brainstorming session and I look forward to speaking with him again. Really valuable hour! Thank you again!

Foti Panagiotakopoulos
1 session
31 Jul 2019

Great high-level call with Matthew!

Filip Firkal
1 session
29 Jul 2019

Matthew is a great guy.

Scott Fortmann-Roe
1 session
26 Jul 2019

Matthew was a very helpful. He provided a lot of great information and ideas on content marketing and we might implement it for our product.

Adam Loke
1 session
18 Jul 2019

I highly recommend Matthew, he got a lot of experience and real expertise. He listened to all I had to say about my specific situation and then came up with great ideas and suggestions. Exactly what I needed. Thanks!

Jacob Elbaum
1 session
25 Jun 2019

My call with Matthew was fantastic. It's clear right from the start that he's super knowledgable and helpful. He shared some great ideas for UGC SEO, and was also helpful in assessing my ideas. Great guy with clear track record of performance. Will follow-up with him ongoing! Highly recommend!

1 session
18 Jun 2019

Great call! Matthew has a vast knowledge of technical SEO and in a 1-hour call, he was able to identify a lot of problems on the site or things that could be improved and gave me practical advice on how to do it. You'll want to be really rested to have the call with him ;)

Curran Van Waarde
1 session
6 Jun 2019

Definitely enjoyed our conversation! Matthew brainstormed with me on better ways to reach out to my target market.

Anthony Orisses
1 session
6 Jun 2019

Matthew was excellent at running down all the things I need to focus on for my upcoming Kickstarter launch. He helped me narrow in on what is most important and where my areas of focus should be. Extremely friendly, smart, and has excellent ideas. Thank you again Matthew!

Hector Hughes
1 session
3 May 2019

Matt was absolutely brilliant. He is an incredible system thinker when it comes to Growth. Gave me a huge amount of actionable advice and complete clarity on what I need to do next, by cutting the fluff and identifying what's really important. Can't recommend highly enough.

Kevin Zhou
1 session
27 Mar 2019

Matthew is an expert at marketing, he really knows all the angles and is extremely knowledgable in SEO. Highly recommended!

Alexandru Novac
1 session
18 Feb 2019

Matthew was awesome, super valuable insights, a lot of value add about growth hacking, and expanding your audience. Cannot recommend him enough!