Consultant, Investor, & Head of Growth/Marketing/Analytics
I have a great deal of experience both qualitatively and quantitatively optimizing acquisition, engagement, and referral across landing pages and all customer-facing communications touchpoints for a range of companies both B2B and B2C.
I've performed due diligence for venture capital and private equity deals since I was 14 years old. I currently run a seed investment fund where we invest in primarily B2B, SaaS, MarTech, MedTech, and FinTech startups. I also previously ran all applications for Startupbootcamp worldwide, and serve on the decision committee for an angel syndicate.
With over 10 years of experience for more than 50 websites, SEO is certainly a specialty of mine. I've worked across an array of industries, site sizes, and content management systems to implement high performance SEO at scale across hundreds of thousands of web pages.
Helping founders create a clear growth strategy with validation in order to grow their business, then planning a roadmap including validation, team building, technical development, and channel marketing that can help achieve these goals. I have worked with hundreds of startups in mentorship roles at various accelerators to help them grow this capability internally.
I've built content marketing operations that have 10x'ed userbase growth rates, attracted high-value B2B clients, and won multiple awards. To me, a content strategy should be an extension of your company's competitive advantage, in order to best highlight your company's unique value and ensure alignment between product/service and marketing/comms.
Starting my career in SEO and Consumer Behaviour/Behavioural Economics research, I've always been a huge proponent for the use of data to answer important marketing decisions. However, I found that most companies (as well as academic institutions I worked in) do not have the technology and tools to support this. So I started working on data systems project management to be able to have access to these tools. I also have extensive web development experience.
I'm not really a huge fan of Pardot, but have used it in at least 3 different organizations, and it certainly is powerful. However, configuration/integration is often much more difficult than Pardot or Pardot consulting partners communicate for more complex customer data platform projects. I can certainly help you avoid some headache there from ones I've had in the past!
One of my favourite analytics tools for early stage startups currently on the market. It's a go-to for me for setting up basic KPI benchmarking and starting to segmenting customer bases that I've used with least 4 companies.
I have used Mixpanel at more than 10 companies for more than 5 years. I have provided companies a range of services, from building out analytics and tracking capabilities with internal development teams, to building ground-up implementations using Segment and my own data engineering resources. Mixpanel is an excellent first step to making your company more data driven.
The first site I ever built was on Wordpress, and have built at least 10 different sites with Wordpress since then. I actually provide a 33% discount to companies who's site is built on Wordpreess for my SEO services, due to ease of optimization.
I have over 50 websites in my Google Search Console/Webmaster Tools dashboard, which provides me a unique resource for looking at patterns in search performance across sites. Google Webmaster Tools is a must-use tool to get started building your website's SEO.
Setup, Templates, Drip, Segmentation, etc. Have managed Mailchimp systems for about 5 different companies. Pricing scales pretty badly though - EmailOctopus, SendInBlue, or SendGrid are often better solutions
Over 10 years of experience with Google Analytics. Onboarding and training of 20+ person marketing teams at companies, guest lecturer for Digital Marketing Masters program at universities in London, advanced cross-domain tracking/goal setup/report creation/etc
Managed Salesforce implementations with 10's and 100's of thousands of records, including advanced automation, record merging, migration, and technical integration projects
Manage and produce all commercial analytics and quantitative reporting for UK R+D department of NTT DATA, covering co-creation/startup studio projects, partnerships/alliances, and research.
I run a consultancy/advisory company and an investment fund. Clients include: Codility, citizenM, Siemens Bosch, Tech Nation, Startupbootcamp, Jobbio, Rainmaking, Radix, and others Portfolio includes: Cledara, RELAYTO/, Yummy, and others
Startupbootcamp is a global network of industry-focused startup accelerators. We make startups global by giving them direct access to an international network of the most relevant partners, investors, and mentors in their sector. We have invested in over 600 startups and have seen tremendous success, as shown by their follow-on funding rate--over 70%--and their average funding raised--more than $1,000,000 USD. Startupbootcamp has more than 20 mentorship-driven and vertical-focused accelerator programs in 14 cities and counting. We received the 2014 Europas award for Best Startup Accelerator.
Touch Surgery is the world’s first mobile surgical training and rehearsal platform, and was acquired for 9 figures in 2020 by Biomet. Founded by surgeons and built in cooperation with and used in program by Stanford, Duke, UPenn, and countless other academic institutions. The mobile app is available for free on iOS and Android devices and has over 2,000,000 downloads from every country on earth. It has been the #1 iOS Medical App in the United States, United Kingdom, Mexico, Brazil, Italy, etc. As Touch Surgery's first marketing hire and Digital Marketing Lead, I: • Grew monthly app download rate from less than 10,000 to over 100,000 downloads per month • Reached #1 position for Medical Apps in over 40 country app stores with a 4.6/5 rating • Managed press & television coverage from entities such as the BBC, Bloomberg, etc. • Managed marketing relationships with partners including Ethicon, Covidien, & Stanford • Designed and produced all branded & co-branded marketing content & collateral • Managed implementation of end-to-end analytics tracking for inbound user acquisition • Coordinated projects across animation, engineering, operations, medical, & UX teams • First marketing hire at 35+ person company (now 100+)
Hackster is the world's largest hardware creation community. From beginners to the advanced, Hackster empowers people everywhere to learn, build and showcase projects and products they created. Hackster was acquired by Avnet in November 2016 As the organization’s first hire, I: • Created and curated written content for hardware hacking community/social network • Managed all social media, email marketing, and analytics • Developed platform direction, SEO, product features, UX, and growth strategies • Laid the marketing and growth foundations for acquisition by a multi-billion dollar company
The Ross School of Business undergraduate program is consistently ranked as a Top 5 Business Program in the US. I spent most of my time here researching in the Behavioural Lab around crossover Marketing and Economics/Psychology concepts
Very helpful feedback provided!
great experience and advice, thank you, Matthew!
Fantastic mentor, really helpful across multiple areas. Furthermore, an enjoyable person to talk to and we got on really well. Would recommend to anyone looking for advice on funding and growth marketing! Thanks Matt
Matthew is a great SEO specialist can't wait for the next session. Very informative & gave a lot of great actionable advice. Definitely book a call!
Matt was awesome! Super kind, knowledgeable and patient with my questions. If you want to learn a bit more about SEO, Matt is your guy.
It is a very useful session to clarify some of my assumptions and generate more ideas. Thanks
Great advice, thanks
Matthew is very friendly and good at talking the ideas about business development
I was asking about fund raising, but Matthew opened my mind by providing a lot on alternative ways like partnerships, advisors and tactics to approach fund raising. Thanks so much for the extra advices.
Matthew went above and beyond with his advice in our session. After our call, I basically had a framework for coming up with content marketing strategy that is as turnkey as possible. Helped me a lot!
Really appreciated session. I booked the call to gain insight and direction regarding metrics and analytics for our startup and it ended up being more than that. Matthew has an in-depth understanding of marketing and shares his perspective honestly. He offered a high level look at marketing strategy and as a result has pivoted our approach in the right direction. Thank you Matthew! :)
Matthew is a very friendly and smart mentor, helping to explore various options for business models. It is super relevant. Also great insight on the funding. Thank you
Matthew had fantastic suggestions for how we could improve our long-term conversion plans. Since our B2B unit is really just getting started, it's a huge help to have all of that in mind from the start.
Top notch advice
My chat with Matthew was really insightful and useful, he openly shared information that helped me to make smart decisions! Really benefitted from his guidance & kindness, thanks!
Matthew is very knowledgeable about the startup fundraising space, and have offered multiple relevant and specific pieces of advice!
Looking forward talking with Matthew again, really useful advice!
Excellent! Really impressed with his knowledge and enjoyed chatting with Matt. Will continue to build this relationship.
I am very impressed with Matthew's way of conducting the interview. He thinks about the problem loud and then finds a solution over the course of the 30mins call. Towards the end, the solution gets better and better with great ideas and tips sprinkled in. I did not want the call to end.
Matthew was really knowledgeable. He provided some great frameworks in thinking about attribution and user-level tracking. Would def recommend scheduling a call!
Matt was very helpful. He listened attentively and made great suggestions based on the challenges I am having.
Matthew is very knowledgeable when it comes to advice on fundraising and equity structures, and gave us important points to consider on our upcoming project.
Matthew is great if you need to think strategically about your growth. Thanks, Matthew!
Matt is incredibly knowledgable and has heaps of actionable suggestions and ideas. Feeling excited about what's next, thanks to the conversation!
Matt was very helpful. His insights gave me some great action points. Matt's knowledge around in product experience, audience development and investment were particularly useful. Thanks Matt.
Matthew seemed very much into quantitative marketing technology and had great advice for me on various topics.
Matt is extremely knowledgeable about fund raising, and shared vasts amount of highly useful information, leads and ideas. Invaluable. It's clear that I was on scraping the surface of his knowledge, and I look forward to speaking again to dig deeper in some items! A great Mentor. Highly recommended
Good tip and advice regarding strategies for bootstrapping, raising, and what to keep in mind when locating this business.
Matthew was extremely patient as he helped me navigate Google Analytics interface and where what kind of analytics existed. He was more than happy to answer all my questions. Thanks Matt!
Had a very good session and manage to gain lots of valuable insights in the subject matter.
Matthew was friendly, helpful and knowledge. He helped give me an overview of helpful tools I could use for my SEO. Thank you for making my first experience a good one with growth mentor!
Matthew was good to talk to. He gave different insights into where we stand and what we should/could tackle next. He definitely knows what he is talking about.
Matthew is really knowledgeable when it comes to marketing and startups in general. I had a very insightful conversation with him. I'm looking forward to chatting with him again!
Very knowledgeable about SEO (including technical SEO), received great tips on how to improve website performance and digital marketing in general
Matthew was very helpful, giving me a better sense of direction for my marketing future. He brought up a couple of points that I hadn't considered that I believe will be very helpful for me in the future. I learned a lot from Matthew.
Matthew knows a broad range of digital marketing tactics and how they all connect. It was a pleasure to connect with him and I feel much better oriented now.
Matthew gave very detailed feedback about the application and showed ways of future development. We wanted to focus on the B2C market, but after the call saw a great potential in B2B. He asked a lot of questions about product side and helped to understand our product better, improve UX and design of the product. Also he gave some useful links to other applications, we may model to become more viral. Great mentor, definitely worth talking to.
I just had a really good session with Matt. Very friendly and relaxed. We chatted about attracting and converting larger corporate clients to help scale my design agency. Definitely worth speaking to about marketing and business growth.
Very efficient session with Matt on producing content at scale. He gave me some actionable advice on how to get started, how to make the most of it, what mistakes not to make, and what can be done better than the competition. 100% recommended.
Gave me a number of ideas on Funding, great to chat and look forward to catch up
Matthew was a great help during our call. He had great ideas that I could work to implement. I felt that he was committed to my success.
Informative conversation. I could've prepared the conversation better to make an even better use of Matthew's time.
Matthew was very helpful and generous with his time. He has a vast knowledge of the marketing industry and provided excellent strategic recommendations.
Matthew was a good mentor who has great knowledge about approaching investors and raising funding. He was very helpful. Thanks!
Matthew was really helpful with his advice and I learnt a lot from the call
Matthew was very supportive and specific in terms of tactic ideas addressing my business challenges - extremely recommend!
My call with Matthew was very valuable. He shared actionable insights to implement based on his expertise in SEO strategy!
Matthew was really helpful in pointing actionable advice for improving our landing page conversion rate. He gave us suggestions on how to test different value props using landing pages and how to go about ranking those pages. I would highly recommend Matthew if you need help with anything CRO-related, as well as data, analytics, and tool implementations.
What a great start to my experience at Growth Mentor. Matthew was my first call on the platform. He was super easy to talk to and knowledgable across many areas of growth and business. Lots of ideas came from our brainstorming session and I look forward to speaking with him again. Really valuable hour! Thank you again!
Great high-level call with Matthew!
Matthew is a great guy.
Matthew was a very helpful. He provided a lot of great information and ideas on content marketing and we might implement it for our product.
I highly recommend Matthew, he got a lot of experience and real expertise. He listened to all I had to say about my specific situation and then came up with great ideas and suggestions. Exactly what I needed. Thanks!
My call with Matthew was fantastic. It's clear right from the start that he's super knowledgable and helpful. He shared some great ideas for UGC SEO, and was also helpful in assessing my ideas. Great guy with clear track record of performance. Will follow-up with him ongoing! Highly recommend!
Great call! Matthew has a vast knowledge of technical SEO and in a 1-hour call, he was able to identify a lot of problems on the site or things that could be improved and gave me practical advice on how to do it. You'll want to be really rested to have the call with him ;)
Definitely enjoyed our conversation! Matthew brainstormed with me on better ways to reach out to my target market.
Matthew was excellent at running down all the things I need to focus on for my upcoming Kickstarter launch. He helped me narrow in on what is most important and where my areas of focus should be. Extremely friendly, smart, and has excellent ideas. Thank you again Matthew!
Matt was absolutely brilliant. He is an incredible system thinker when it comes to Growth. Gave me a huge amount of actionable advice and complete clarity on what I need to do next, by cutting the fluff and identifying what's really important. Can't recommend highly enough.
Matthew is an expert at marketing, he really knows all the angles and is extremely knowledgable in SEO. Highly recommended!
Matthew was awesome, super valuable insights, a lot of value add about growth hacking, and expanding your audience. Cannot recommend him enough!