4x startup marketer and creator, 5 years experience in SaaS & marketplace software.
PPC can be tricky, especially if you don't know your numbers. I can help you: (1) understand your growth accounting and product use case to see if PPC is worthwhile for your business, (2) set goals, KPIs and tracking for your campaigns, (3) build a PPC strategy tailored to your business (structure, messaging, channels), (4) setup an experimentation program to optimize your campaigns over time.
Growth hacking is dead, but growth just got started. If you hope for the silver bullet, keep hoping. If you want to build a systematic, predictable and repeatable system that generates core value to both user and org, let's talk. I can help you getting: (1) as many people as possible in the front door [acquisition], (2) getting them to the aha moment as quickly as possible [activation], (3) delivering core product value as often as possible [retention & engagement].
Building a mindset towards continuous learning is what sets apart repeated success from luck. I can share with you frameworks to help you: (1) build healthy routines to max out productivity, (2) deal with challenging relationships, (3) build a personal experimentation and learning system to make better decisions and compound value over time.
Long gone are the days when content was about having a blog. Today, it's about: (1) who creates the content (company vs. user), and (2) who distributes the content (company vs. user) and where. I can help you build a content strategy based on your business, understanding relevant distribution channels, and projecting its impact.
Choosing the right tools is not rocket science, but a decision that needs to factor in second and third-order thinking. I can help you choose the right tool for your business and needs based on a series of elements beyond price: (1) compatibility with your stack, (2) T&Cs, (3) competitive options, (4) switching costs, and more.
Before investing in acquisition, you must lock down product-market fit (PMF), which is all about retention. I can help you craft a comprehensive retention strategy tailored to your business, including (1) qualitative analysis of your product use case and user persona, (2) measuring retention correctly with cohort analysis, (3) crafting a habit-forming strategy for your product (engagement), (4) get users to experience your aha moment (activation), (5) reactivate churned users (resurrection).
If you're in B2B and have high LTV customers, you might want to try LinkedIn. I can help you: (1) setting the right goals, (2) structuring your account, (3) building your audience and targeting strategy (4) building a creative library choosing the right formats and placements, (5) setting UTM tracking, (6) structuring a creative testing program.
Used for the last 3 years, managing up to $500k yearly budgets. I can help you: (1) setting the right goals, (2) structuring your account, (3) building your audience and targeting strategy (4) building a creative library choosing the right formats and placements, (5) setting UTM tracking, (6) structuring a creative testing program.
Used daily for the last 3 years, managing up to $1M yearly ad budgets. I can help you: (1) setting the right goals, (2) structuring your account, (3) building a keyword plan through Phrase Match Modifier, (4) writing compelling ad copy, (5) setting UTM tracking, (6) structuring an optimization program.
Used in 2018 to build automated lead acquisition and nurturing on website through a combination of Answer Bots, Outbound Messages and Help Center Articles. I can help you understand which features of Intercom you'd need to deliver what, how to setup and track your chatbot and drip campaigns, and how to build an FAQ Help Center that is also SEO-friendly.
Used on a daily basis to map out and report on top of the funnel data. I can help you set up goals and debug them with Google Tag Manager, filter spam traffic and clean up acquisition channels through attribution, as well as getting the most out of the GA data building reports on audience demographics.
Mapped out product analytics event infrastructure to support Mixpanel together with homie's CTO. Built all dashboards for user acquisition, activation, engagement and retention. I can help you build clean comprehensive dashboards to segment across your user base and their actions.
Owning Growth Ops, Data, Product Marketing and Lifecycle Marketing work streams.
First commercial hire in the organization — set up the foundations of the marketing function.
Kicked off UK growth operations of the world-leading marketplace for freelance services.
Built the first acquisition team of the startup reinventing London's home hunting.
Led the GTM of the B2B SaaS value prop of a then series B, 100+ team startup.
Joined the first batch of the Sales team at series A, all the way down to hypergrowth stage.
Bootstrapped a performance marketing agency as a passion project
Growth Series is a 6-weeks intensive program covering a comprehensive, in-depth overview of how tech companies grow. Modules include: Retention + Engagement, Acquisition, Monetization, Growth Models, User Psychology, and Experimentation.
BSc in Economics, with a minor in Management & Business. GPA: 3.51
Master in Management with a minor in Online Business. GPA: 3.41
Super knowledgeable in Mixpanel, and a great guy!
Matteo was fantastic. He offered a lot of great insights about marketplaces, PMF, and customer retention. Highly recommended and would most likely book follow ups.
Matteo is good at understanding my project's challenges and shared useful insights from his past experience. His advice is structured and focusing the next manageable steps with great tips on engaging the relevant potential users to validate assumptions. Thanks.
Humble and enjoyable to work with! :D
Matteo helped us formulate an ad strategy for both Facebook and Youtube to help lower our lead cost. Amazing work!
Always great to work with!
Another amazing session! Provided so much clarity about what we needed to do with our Ads and our copy writing
Another amazing session!
Matteo helped us create a strategy for going over our user experience and develop a better design for our website and our form. Matteo helped us improve elements of our website that are important to generating leads.
Matteo did a great job looking over our business and creating a plan for how we could improve. He gave us guidance on what improvements we needed to make with our website to improve our conversion rate.
Matteo was very knowledgable and helpful breaking down what our problems could be and the best way to go about solving them.
Thank you so much Matheo for the great insight. Very helpful, insightful, responsive, and easy to talk to.
Covered a lot of areas in short call and that always with precision & actionable steps which will definitely help me get further users and hopefully find ways for them to stay. Understands well acquisition funnels and importance of communicating clearly the pains on the site and finding out more about users.
A few months ago I created the GrowthMentor tracking plan. Enough was enough. We needed product analytics. Decided Mixpanel + Segment was the way for us, and a month of implementation later, we had data flowing! Yay! Was great fun for a couple of months splicing through the data, making cute bar graphs, etc. But couldn't shake the feeling was just scratching the surface of what I could do with Mixpanel. That's where Matteo came in useful. I showed him my reports, went over my tracking plan, and asked all the questions Google wasn't answering. Thanks to this call I am able to see more clearly how to get insight from my data and am already starting to make better product decisions because of it.
Matteo has been super helpful in understanding how to structure and implement PPC ads for my company. Thank you!!!
Matteo is highly knowledgeable and bright! Growth has no secret. What I really appreciate is the willingness to go back to basics -- and use first principles. This session was anything but about talking of the latest growth "hacks" -- it was about how to structure the growth process for long term and I loved it.
I'm writing to say how blown away I am by all the value Matteo unlocked for Story Squad during our call yesterday. That was easily the best hour I've had since starting the company last summer. His preparation, his enthusiasm, his keen eye for seeing into the heart of the issues I'm currently mired in (i.e., distinguishing the use cases between parent and child and untangling the onboarding messaging/channel so it scratches the right respective itch), his humility, his sharing our mission to help kids — my jaw was on the floor after the entire experience. He gave such careful attention to Story Squad in a way that will make a huge difference in my entire approach. In the intervening 24 hours since our session, my brain has returned again and again to various recommendations he made and I'm seeing a way to structure opportunities into helpful buckets and sequencing, whereas before it would have been a tangle of ideas, which, however inspired, wouldn't have led to actionable insights. This is a tremendous value-add that Matteo provided!
Matteo provided me with so much value during our hour session it's unimaginable. He was proactive enough to download and review our app before the meeting and gave me practical pointers about our onboarding journey that we can implement tomorrow. He also provided a detailed framework to enable me and my team to measure retention and methods on how to improve. An amazing session.