Matteo Tittarelli

Matteo here. I'm a full-stack growth & go-to-market operator with 6 years of experience in SaaS, marketplace, and most recently DeFi startups, specializing in the company's very early stages. I'm currently advising and freelancing web2 and web3 startups on building and executing growth marketing and growth product strategies to acquire, retain, and monetize their customers. In the last six years, I've learned how software products are built, packaged, and distributed by executing tens of go-to-market strategies across multiple channels and scales, ranging from seed-stage startups to public companies. I love working with mission-driven teams of marketers, designers, PMs, and engineers who drive positive change in the world. Outside of work, I'm passionate about design, community building, self-help, crypto investing, and web3. DM me to work together on your growth strategy.

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  Content marketing

  Long gone are the days when content was about having a blog. Today, it's about: (1) who creates the content (company vs. user), and (2) who distributes the content (company vs. user) and where. I can help you build a content strategy based on your business, understanding relevant distribution channels, and projecting its impact.

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  Growth marketing

  Growth hacking is dead, but growth just got started. If you hope for the silver bullet, keep hoping. If you want to build a systematic, predictable and repeatable system that generates core value to both user and org, let's talk. I can help you getting: (1) as many people as possible in the front door [acquisition], (2) getting them to the aha moment as quickly as possible [activation], (3) delivering core product value as often as possible [retention & engagement].

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  Mindset coaching

  Building a mindset towards continuous learning is what sets apart repeated success from luck. I can share with you frameworks to help you: (1) build healthy routines to max out productivity, (2) deal with challenging relationships, (3) build a personal experimentation and learning system to make better decisions and compound value over time.

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  PPC strategies

  PPC can be tricky, especially if you don't know your numbers. I can help you: (1) understand your growth accounting and product use case to see if PPC is worthwhile for your business, (2) set goals, KPIs and tracking for your campaigns, (3) build a PPC strategy tailored to your business (structure, messaging, channels), (4) setup an experimentation program to optimize your campaigns over time.

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  Product market fit

  Before investing in acquisition, you must lock down product-market fit (PMF), which is all about retention. I can help you craft a comprehensive retention strategy tailored to your business, including (1) qualitative analysis of your product use case and user persona, (2) measuring retention correctly with cohort analysis, (3) crafting a habit-forming strategy for your product (engagement), (4) get users to experience your aha moment (activation), (5) reactivate churned users (resurrection).

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  Technology and tools

  Choosing the right tools is not rocket science, but a decision that needs to factor in second and third-order thinking. I can help you choose the right tool for your business and needs based on a series of elements beyond price: (1) compatibility with your stack, (2) T&Cs, (3) competitive options, (4) switching costs, and more.

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  Google Ads

  10 years of experience

  Used daily for the last 3 years, managing up to $1M yearly ad budgets. I can help you: (1) setting the right goals, (2) structuring your account, (3) building a keyword plan through Phrase Match Modifier, (4) writing compelling ad copy, (5) setting UTM tracking, (6) structuring an optimization program.

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  Facebook

  10 years of experience

  Used for the last 3 years, managing up to $500k yearly budgets. I can help you: (1) setting the right goals, (2) structuring your account, (3) building your audience and targeting strategy (4) building a creative library choosing the right formats and placements, (5) setting UTM tracking, (6) structuring a creative testing program.

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  Google Analytics

  10 years of experience

  Used on a daily basis to map out and report on top of the funnel data. I can help you set up goals and debug them with Google Tag Manager, filter spam traffic and clean up acquisition channels through attribution, as well as getting the most out of the GA data building reports on audience demographics.

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  Intercom

  9 years of experience

  Used in 2018 to build automated lead acquisition and nurturing on website through a combination of Answer Bots, Outbound Messages and Help Center Articles. I can help you understand which features of Intercom you'd need to deliver what, how to setup and track your chatbot and drip campaigns, and how to build an FAQ Help Center that is also SEO-friendly.

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  LinkedIn

  8 years of experience

  If you're in B2B and have high LTV customers, you might want to try LinkedIn. I can help you: (1) setting the right goals, (2) structuring your account, (3) building your audience and targeting strategy (4) building a creative library choosing the right formats and placements, (5) setting UTM tracking, (6) structuring a creative testing program.

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  Mixpanel

  9 years of experience

  Mapped out product analytics event infrastructure to support Mixpanel together with homie's CTO. Built all dashboards for user acquisition, activation, engagement and retention. I can help you build clean comprehensive dashboards to segment across your user base and their actions.

• https://titta.super.site/blog