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Growth Manager
Matteo is very talented and friendly! He has a lot of knowledge about Growth Marketing, he gave me a ton of possibilities to grow my company. On top of that, he told me to touch base again in a few weeks to give me some extra help. Highly recommended!!!
Matteo was awesome! He's super insightful and really helped me to find conversion opportunities on my website. Now they're all implemented and it's time to start tracking our results. Thanks for your patience and for sharing your knowledge with me, Matteo!
Covering everything in growth, from paid advertising, CRO, Referral programs, retargeting affiliations and other channels, I was previously working for other startups and scale-ups in different parts of Europe! I've been working in Italy, Switzerland, Czech Republic, Spain and now I am focused in UK market. I've covered both B2C and B2B, in the last 3 years I've been focusing on B2b SAAS mainly.
Everything growth. Worked on Paid Search and Social, as SEO specialist, email marketing, affiliation and analyst. Worked for startups and scale - ups across 4 different countries in b2b and b2c.
Created and Managed Google Ads for 4 different companies. Scaled growth through paid search in 35 different countries using all bidding strategies.
Managed Bing Ads in UK, US, DE, ES, FR and IT for different companies. Worked on syncing Google Ads Strategy with Bing Ads and focused on continuous optimisation of the channel
Worked with GoodData from 2018 when I was working in Czech Republic. Used it to create dashboards and graphs to generate insights for the whole marketing department.
Worked on Google Analytics, creating dashboards and setup conversions and tracking there. Worked on connecting Tag manager tracking into analytics. Working now on the migration to Google Analytics 4.
Building reliable reporting in Google Data Studio about Google Ads activities and connect all the other channels infos from DBs like Google Analytics. Ability to create dashboards to generate useful insights for Marketing activities
Been working with Google Webmaster tools for more than 6 years now. I've been using it to generate valuable reporting from organic side, keep tracking of ranking, impressions and traffic across different pages. Worked on the connection between Google Search Console and Data Studio.
Used Hotjar to check usability of the website and analyse customer path and behaviours across different pages. Managed it to understand visitors frictions within our website and improve Conversion Rates by page
I have worked with Hubspot for more than 3 years. Strength points: - Building workflows - Creating forms - Connection with other tools - Using Hubspot scoring systems for Outbound
Worked on Linkedin Ads campaign since long time; worked on creating campaigns from different customer stages: Awareness, consideration, purchase and also from. Retargeting perspective.
I've been using outreach to create automated and personalised sequences to be used to engage with prospects. Able to generate and create reporting based on the infos stored in Outreach.
Connected Salesforce with advertising tools to be able to track efforts on the campaigns activities. Able to build report and use ad-hoc functions to generate reliable reporting from Inbound and Outbound perspective.
I've worked for Kiwi.com, a startup based in Czech Republic that has developed its own algorithm to connect flights between companies that do not cooperate with each other. Worked for TravelPerk, B2B SaaS Unicorn based in Barcelona; business travel is easy with TravelPerk and make companies save 80% of time and Money on business trips
Worked for B2C companies in Job aggregator environment and for travel tech company (kiwi.com). Worked on building strategy for B2C from scratch to increase predictability on revenues
Working as Growth Manager for payroll software SaaS in the UK market called Pento. Working as Growth Manager for Pento means aligning GTM strategy with Marketing and Sales initiatives and deliver more PG and increase revenues
Everything Growth. - Innovate Outbound Process to deliver more Pipeline for AEs - Inbound activities: differentiate the marketing mix and launch new activitites - Restructure Google Ads and tracking through GTM - Go to market strategy - CRO - Affiliation - Reporting
- Leading 2 teams of 5 people each. Acquisition and Retention - Reporting to CEO and part of the Go to Market strategy globally - Building Marketing activities in 35 countries - Paid Search, Marketing Analyst, SEO responsible - Built model based on LTV/CAC