Matt Avero-Sturm

10+ years of experience in B2B software marketing, including early stage and growth at scale. -Head of Marketing Operations at Sprig, including building out Sales & Marketing Ops from zero, as well as building our PLG engine and working closely with our CMO on marketing strategies and performance. -Head of Marketing Operations at EVERFI, along with roles overseeing ABM, strategic business development, and scaled demand generation -Head of Business Development at Illustria, including overseeing marketing & full-cycle sales

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  Go to market strategy

  B2B saas experience with zero-to-one and growth at scale strategies. These include "this won't scale" plays, product-led growth, demand gen, ABM, inbound & outbound business development, partnerships, and marketing operations and analytics.

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  Hubspot

  7 years of experience

  Admin, experience building out CRM, Marketing platform, & CS platform, for a high-growth saas (software as a service) B2B business. Experience doing work myself as well as managing a team of contractors.

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  Salesforce

  10 years of experience

  Admin experience, including integrations, dashboards, reports, managing contractors, routing, etc. Also advanced experience as a power user for SDR, marketing, and sales purposes.

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  SaaS

  B2B Saas, for early-stage and growth-stage companies, seed/ pre-seed through Series D. I've owned marketing, sales, business development, ABM, and go-to-market ops functions for companies in this space / stage.

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  CRM

  I love Go-to-Market technology, including sales tech, marketing automation, and next-gen CRM and PLG tools. I have a lot of experience and relationships in this space, especially with emerging tools in the modern data / go-to-market stack.