Luigi's Box is a leading product discovery software that combines search, recommender, product listing, and search analytics. Joined a team of 3 people without any prior SaaS marketing experience and without any marketing results. At the initial stage, inbound marketing was driving just 10% of overall sales opportunities, and it was all purely from brand awareness and referrals. After 1 year, inbound marketing brings more than 50% of new deals, and the current team size is 20 + external agencies. We have successfully redesigned the basic website of around 30 pages to 1000+ pages in 9 languages. Besides that, Luigi's Box was the only market software added to the list of "Fastest Growing Products" by G2 and is currently the momentum leader in the e-commerce search software category.
Matej Kukucka
CMO & Startup/SaaS Founder 📈 | Fractional CMO 💼
Bio
So are you looking to move onto the next level in your business/career? I don't have any magic bullet, but I will surely improve your skills or business. I have been leading marketing teams for past few years with strong focus on hard skills and execution. Being digital marketer myself I am able to provide step-by-step knowledge on following topics: • SEO & Rank Tracking • Website Optimization & Development • PPC Ads • Customer Service • Digital Project Management • Marketing Tools On top of that, I have a strong preference for process management and documentation of everything that repeats in the online business. Therefore, you will benefit of me providing my personal checklists and materials that would help you in your business. If you have a passion for what you are doing, I am interested to hear more about yourself.
Expertise
Bootstrapping
I led a team that increased MRR by more than 100% during 2 years (3mil-->6mil ARR) while we decreased our costs for PPC campaigns and paid campaigns in general. All of them, just by improving our process management and focusing on quality content marketing with top-notch SEO prepration.
Building a team
I have converted a team of 5 into a team of 25 during the 2 years of my leadership of the SaaS software business. The growth was based purely on KPI metrics and growth of the recurring revenue & organic traffic from the website.
Growth marketing
Growth Hacking is often a misunderstood position. Marketers who focus on growth are just normal people inside the industry with a focus on the positive ROI of certain activities. I am collecting growth tactics, which I usually sort when working with a new business. Not every business is the same, so often I have to focus on different methods. But that makes our job more interesting, isn't it?
Link building
Working as a Growth Marketing with a focus on SEO, I led our team to gather 500+ referring domains from 50+ DA sites. It was done by a mixture of guest posting, 3-way link exchanges, and incentivized link building.
SEO
I have been an SEO consultant prior to becoming a growth marketer and I still have a strong preference for organic traffic being the best possible traffic method. Whether it's a strong brand or smart content marketing, I love it when customers are reaching out to me, not the other way around.
Technology and tools
The people I have been working with know that I love marketing tools. This passion led me to create a project about them. I have a lot of licenses and different software for different marketing strategies. But don't get scared, you are able to put together a solid toolkit with just a few bucks per month. And that's why I am here to help you.
Toolkit
Google Ads
14 years of experienceEven though I am no longer operating daily in Google Ads, they are still based on the same data I work with as an SEO specialist, so I need to figure out which words I am targeting organically and which are good for paid campaigns. Search intent is key.
Ahrefs
12 years of experienceAhrefs is probably the most often used tool in my repertoire. It's fast, reliable, and trendy. Even though it has some limits (especially those on tracked keywords) it's my go-to software for SEO.
Bing
12 years of experienceMicrosoft Ads can be useful for software or enterprise businesses because those are the type of people using Bing for searches. Otherwise, it might lead to negative ROI.
Buffer
12 years of experienceBuffer was my preferred solution for managing content for a very long time. There are numerous other solutions out there you can get cheaper and that can do more than Buffer. But, it's simple and reliable + it has direct Instagram publishing, which is hard to get access to for newer tools.
Facebook
12 years of experienceFacebook ads have worked really well for me in terms of a lower CPA. The quality of the leads from FB ads varies, but it all depends on your business/model.
Google Analytics
17 years of experienceGoogle Analytics is surely beneficial for any business, but they're just a few reports then you really need. I can help you to setup your goals in Google Tag Manager, so you are really tracking, just what you need. Don't get caught with fancy metrics.
Google Analytics Experiments
12 years of experienceI have done plenty of tests in GA Experiments (now Google Optimize). They can be very beneficial for you to test the above-the-fold content and main CTAs.
Google Tag Manager
14 years of experienceBeing working with GTM for a long time. It's really a time-saver and you should be able to do all tracking yourselves without the need of a developer. With the introduction of GA 4, it's even easier.
Google Webmaster Tools
17 years of experienceGoogle Search Console is pretty basic, yet not every business uses it to full potential. The best way is to integrate it with other SEO software to get the most out of your data.
Hubspot
17 years of experienceAutomation, workflows, lead scoring, pipelines, and everything to track inbound performance for marketing teams. HubSpot is an essential part of any online business I work on.
LinkedIn
12 years of experienceI have a lot of experience with LinkedIn Ads, but mostly negative. Don't use them, unless your deal size starts at 5 figures. Otherwise, just focus on different platforms.
Mailchimp
17 years of experienceMailchimp was very commonly the software of the companies I have been working with. It might be a bit more expensive than some of the alternatives, but it is very stable and has a solid API. On top of that most of the other software integrates with it.
Quora
12 years of experienceQuora Ads improved a lot during the past few years and they are very good if your target audience is out there. For me, working for SaaS businesses, it's a very good channel, not just for ads, but for organic promotion as well. And you can get a lot of data for your articles.
Trello
17 years of experienceTrello is just one of the tools I have used across the businesses I work with. Yes, there are few things you want from your project management software, but far more important is what you write into them. Agreed?
Wordpress
17 years of experienceI have been building WordPress websites for quite some time. Even though it used to have some limits, especially the necessity to connect with different page builders, it has improved a lot since. Working with WordPress is about time and therefore I recommend it as a backed for most of the businesses.
Youtube
12 years of experienceYoutube is a very special platform for targeting and works well as a brand awareness channel. Being more ROI driven than anything else, I just prefer to not use them, unless you are a very fancy product for a mass audience.
Industries
Digital Marketing
I have been doing digital marketing execution, management and consulting for past 12+ years. My main focus is growing SaaS marketing teams, growing my own-venture backed startup and helping companies with performance marketing activities.
SEO
I have been leading organic growth for LiveAgent, Luigi's Box, and other companies before founding my own startup StreamBee. All of the growth of the companies were driven mostly by organic traffic. I grew LiveAgent from 10k visits/month from organic to almost 1 million with a website containing almost 30 language mutations.
E-Commerce
I have a vast experience with e-commerce from my CMO position at Luigi's Box. It's and product discovery platform helping e-commerce companies with AI-driven search, product recommendations, product listing, and search analytics. We have worked with over 3000 websites worldwide to help them earn more revenue and increase their KPIs.
Experience
StreamBee was the business intelligence software for content creators that translated data into actionable insights. It helped streamers, influencers, e-sport teams, and managers to make better streaming decisions. It was a venture-backed SaaS startup with tens of thousands of users. We created the most advanced analytical software for creators and kept the acquisition costs below $1/user. As one of the 3 co-founders, I was responsible for managing marketing as CMO. This included user acquisition, website management, outreach, and more.
LiveAgent
Head Of MarketingLiveAgent is #1 rated and reviewed help desk software for SMB. Being packed with plenty of advanced features, it's considered to be marketing "Swiss Army Knife", going beyond basic customer support software. Our success is measured by the happiness and results of our customers and that's what makes us unique among others. Working as Senior Growth Marketer first and then Head of Marketing, my work was split between attracting new quality traffic, optimization of our website, and managing processes and responsibilities of resources inside the marketing department.
SaaSB2BFleming.
Digital Marketing ManagerFleming. is a global B2B event organizer who connects professionals, provides the know-how, and brings solutions. With over 15 years in a business and 15000 organized events, Fleming. is one of the leading experts on connecting people within industries such as Finance, Pharma, Energy, Marketing and others. Matej joined Fleming. as a contractor to perform overall digitization of the company, which included the following: â–º Overall audit of Digital Marketing â–º Setting up the digital environment, including Task, Access and Password Management â–º Setting up process management including various tools to improve productivity and results â–º Training of Marketing Departments to perform & feel better during the working hours â–º Reducing 70% in yearly expenses of Marketing Department without any negative impact â–º Transformation of the company website(s) into one complex place without harming SEO or results â–º Helping with setting up complex digital analytics and KPIs with help of Google Analytics, Google Data Studio, and other sources of data
B2BLIFARS
Digital Marketing SpecialistNew York-based company, that is globally trusted. Led by cybersecurity expert, the company is determined to show its top-notch qualities in the following areas : â–º Cybersecurity â–º Incident Response services â–º Managed Security services â–º Security Assessment & Advisory services While working in LIFARS as Digital Marketing Specialists, Matej was faced with the following : â–º Market and Keyword research â–º Marketing Strategy preparation and execution â–º Marketing Planning â–º Marketing Process Management â–º Content Marketing Planning â–º Social Media â–º SEO + link building â–º Website Audit â–º Data Analysis â–º E-mail marketing â–º Segmentation â–º Automation â–º Lead generation for the sales team â–º Marketing and Productivity Tools research and implementation â–º Digital support for Event Management & Attendance â–º Team communication â–º Branding â–º and much more...
B2B