Martyna Gaidelė

Nearly a decade of immersing myself in marketing every day! ✨ I've worked across various industries but discovered my true passion in strategising digital marketing for B2B tech businesses. 💻 Experienced in: - Establishing new marketing disciplines, roles and collaboration flows in the organisations; - Messaging and positioning; - Integrated digital marketing campaigns; - Product adoption initiatives; - Pricing and monetisation; - Customer feedback and insights initiatives; - Employee advocacy campaigns; - Content marketing strategies; - Branding; - and more! 😊 My secret power lies in having gained hands-on experience in nearly every trending marketing discipline, from graphic design, CMS management, PPC campaign setup, to creating company merchandise. 🤓 While I may not excel in one specific area, my diverse skill set enables me to coordinate campaigns, foster collaboration, provide quality feedback, and achieve optimal results.🚀 Throughout my career, I've joined companies in their early marketing stages or with small teams and contributed significantly to their growth. Now, I'm eager to extend my expertise to those new to digital marketing, harboring big dreams for their strategies, and in need of guidance and advice to kickstart their journey. 🙌

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  Branding

  To establish professional looking branding guidelines with the help of agency is a lovely task, however costs a bunch. 😤 If you not ready yet to invest a fortune, but it's time to uplift and unify your visual identity across different channels, I can share what you can do with in-house resources and some easy to use online tools!

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  Career guidance

  Thinking to shift to marketing field but not sure which role to choose? I know there are so many right now! We will speak about your qualities, interests and personality and I am pretty sure we will be able to shortlist your perfect pick.

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  Conversion rate optimisation

  Let's have a look at your user journey and conversion rates trough the steps. We will focus on the biggest CR drop steps and brainstorm ideas for improvements. 😉

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  Email marketing

  Kicking off with email marketing discipline? Not sure where to start? Been there multiple of times. Let me share my experiences of best and worst practices I seen. Let's brainstorm your email marketing content strategy together. ✌️

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  Go to market strategy

  Let's talk about effective GTM startegy. Together we can define ideal customers, discuss perfect positioning, craft compelling messaging and even plan effective integrated launch.

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  Idea validation

  The most exciting part of any campaign, initiative or entire business plan is idea validation! It will become rocket fuel for something big or will save your energy and efforts for the next big thing. Involve me in your idea validation process, if you dare to be challenged. 🤭

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  Personal branding

  Wanna strengthen your personal brand on LinkedIn? Few years ago, I have assisted multiple of C-level executives to have professional and optimised profiles, and content strategies.

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  Pricing strategy

  Can stop thinking that the time has come to change your pricing strategy entirely? Scary, isn't it? I feel you, been there, done that. Let's chat and I will share my tips on how to get there.

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  Product analytics

  Struggling to identify what should be considered and tracked as main metrics in your product adoption? Let me take a look at it, I might share a hint or two.

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  Product launches

  I can share my expertise of how to create and coordinate effective integrated product or service launch campaigns. By not leaving essential gaps uncovered or wasting your time ineffectively.

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  Product marketing

  Let's speak about this discipline, and everything what falls under it - role, team, responsibilities, collaboration with other departments, best practices and more.

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  LinkedIn

  11 years of experience

  I have helped multiple businesses and individuals to optimise their LinkedIn profiles, create content strategies and utilise some hidden functionalities and algorithms to benefit their growth organically.