Marty Youssef

I worked with many DTC ecommerce brands over the past few years to help them increase their conversion rates. I take a methodical approach to identifying the right messaging and UX to convert more people along all touch points including ads, landing pages, sign up flows and emails. I'd be happy to share my process with you.

Copywriting is the single most important skill a marketer can master in my opinion. I am no master yet, but always look for opportunities to improve my writing. I've found using simple frameworks like AIDA (attention, interest, desire and action) the best way to think through the customer's problem and your solution. I'd be happy to walk you through this framework and others. I'll also share some of my favourite copywriting books!

Experience using Clarity's session recordings and heatmaps to uncover opportunities across ecommerce sites to improve user engagement and conversion rates.

I have launched many websites over the last few years, so have a lot of experience setting up and using Google Analytics. Areas I can help with include setting up goals, event tracking, data analysis and reporting.

Extensive experience using Hotjar for CRO experiments and research. I can give you tips on how to best interpret the qualitative data obtained from heatmaps and user recordings.