I am a regular keynote speaker on a host of topics including entrepreneurship, innovation, marketing, media, the future of work and Artificial Intelligence. I work with companies and governments who want to create impact but know they will only do that by understanding what technology makes possible, and how to change.

Martin Adams
Founder/CEO/Growth Lead/Growth Coach who has been through exits, £40m in investment and £100m in revenue
Bio
I can empathise with you as a Founder, CEO, Growth Lead, Sales Leader or Marketer. I know how hard it is to build an organisation with 'growth' at its spine, putting (and keeping) growth at the centre of what everyone does in your organisation. And to try and drive this growth while maintaining BAU, or running a fundraise. I've dealt with most of the issues you have to deal with when starting, growing and scaling your business. A growth mindset is when you have the fundamental and unshakeable hunger to ask 'Can this be done better?' and the unquenchable thirst to find out 'How?' It's about testing the conventional logic and yourself to be better with less. None of this is easy. But the rewards (professionally and personally) are exponential. I've participated in growth courses and led them as a Coach. I've setup and managed growth teams as a Growth Lead and managed to put (and keep) growth at the centre of my own businesses, even when investors and team members didn't understand why. I can help you with this experience, whether you want to move faster, create clarity, justify decisions across your team, identify creative solutions to tricky problems, help you scale growth systematically, or keep growth going while you build a fundraising strategy.
Expertise
Advice on funding
I have worked with companies to achieve 3 exits and over $40m in investment I have run funding rounds myself and I have set the strategy and worked on materials for dozens of others I know how to setup, present and pitch a business in a way that investors want to back
Building a team
I have built dozens of teams from small lifestyle businesses to large international, venture-backed businesses. I know what works and what does not – and I can share this with you to help you save time and energy, and to achieve growth quicker.
Content marketing
I am the CEO of a world-famous Content Marketing business and understand how to build content and content strategy that really works My experience of what works and doesn't can save you money and time. And my knowledge of how to setup and scale this part of growth can give you outsized results, quickly.
Go to market strategy
I can help you build a GTM strategy that works for your business and your specific needs. I've helped launch different types and sizes of business and products, from startups to the world's most successful brands.
Idea validation
I have launched, invested in and advised dozens of entrepreneurs in validating and building out their ideas from first ideas I can help you see the challenges, but also the opportunities to take advantage of in exploring your idea and early business.
Mindset coaching
A growth mindset is when you have the fundamental and unshakeable hunger to ask 'Can this be done better?' and the unquenchable thirst to find out 'How?' None of this is easy. I have been through growth courses as a Founder and CEO, led growth programs as a Coach, setup and managed growth teams as a Growth Lead and managed to put, and keep, growth at the centre of my businesses, even when investors and team members didn't understand why. I can help you with this experience.
Social media
I setup one of the world's first social media agencies 15 years ago- I understand how the platforms work and how you can use them for business results or personal branding.
Venting frustration
I can empathise with your situation as a Founder, CEO, Growth Lead or marketer. I know how hard it is to build an organisation with 'growth' at its spine, putting (and keeping) growth at the centre of what everyone does in your organisation. And to try and drive this growth while maintaining BAU, or running a fundraise. I can help you find a creative way out of your frustration, because I've worked successfully with coaches to do the same!
Toolkit
Hubspot
12 years of experienceSetup and run sales organisation (B2B) using Hubspot, scaling it to multiple millions in revenue annually, building sales and nurturing pipelines and using for projecting and pipeline building etc
Industries
Enterprise Software
Building, funding, launching and exiting software businesses in numerous markets around the world, focused on different business areas and technologies.
Artificial Intelligence
Co-Founder of Metaphysic.ai (Time Magazine 100 Most Influential Businesses 2023) and Codec.ai (acquired), plus ran ML data-driven approach for Songkick (acquired by Warner Music).
Brand Marketing
Codec is the winner of the Best Artificial Intelligence Product in Marketing at the CogX Awards, a Top 29 A.I. Scale-Ups in the UK (Tech Nation), one of the UK's 50 most Disruptive Businesses (Real Business), a Top 100 E-commerce trailblazer (BusinessCloud) and is recognised as one of the 'Hottest Artificial Intelligence Startups in Europe' (TechCrunch). I founded the business and have established a leadership team and recruited a succession CEO before it's acquisition in 2023.
Angel Investment
Raised £30m across Angel, Venture Capital and Venture Debt, structuring all arrangements and negotiating term sheets. Knowledge on building 'Use of Funds' for investors of all types and actually deploying capital to be effective and efficient.
Experience
- E-CommerceDigital AgenciesSaaSB2BB2COther
Best Artificial Intelligence Product in Marketing at the CogX Awards in 2017 and 2019/ Top 29 A.I. Scale-Ups in the UK (Tech Nation),UK's 50 most Disruptive Businesses (Real Business), Top 100 E-commerce trailblazer (BusinessCloud)/one of the 'Hottest Artificial Intelligence Startups in Europe' (TechCrunch) Codec uses AI to identify hidden market opportunities that help companies grow. Our ‘Cultural Audience Intelligence Platform’ provides GDPR friendly segmentation, and enables creative and media decisions to be driven by data and evidence, and not simply gut and instinct. We are backed by some of the top investors across Silicon Valley and Europe (500 Startups, Telefonica etc.). Our technology creates value for strategic and creative decision-makers from the boardroom down. By providing a real-time, highly sophisticated analysis of the content consumption behaviours of anonymised target audiences, the Codec platform generates content and media recommendations that empower brands to create value through relevant, valuable and impactful communications. And it does all of this in a GDPR friendly. way. We are trusted by the world's best brands including Unilever, L'Oreal, Proctor and Gamble, Pepsico and many others. This is not another data analytics platform- it's compelling, creative intelligence for storytellers that dramatically improves the online experiences of audiences around the world.
E-CommerceDigital AgenciesSaaSB2BB2CBrought in to consult Songkick on strategy and Business Development: negotiated partnerships with range of parties (including international media platforms and live event partners); supported the ideation and implementation of a partnership strategy that expanded operations from a single city (London) to 11 cities and positive coverage in The Economist,
SaaSB2COther