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We guide founders through the pre-raise, raise, and post-raise process
Angel InvestmentVenture CapitalIncubatorsFunding Platform
Marta Marrucco
Getting founders investor-ready | Director @ Smart Founder
Rome, Italy (+01:00 UTC) English, Italianfrom Rome, Italy
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
16 reviews / 26 sessions
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Next availability
Not available in the next 30 days
Marta is a wonderful mentor. She didn't just listen; she really took the time to dive deep into understanding where I'm coming from and the hurdles I've been trying to navigate. Her insights were helpful and eye-opening, providing me with some great tips I hadn't thought of before. Plus, she flagged a few potential pitfalls—things I should keep an eye on moving forward. It felt like chatting with a wise friend who genuinely cares about your journey.
Paul Zadie
Marta was awesome! She really got my business and broke down the steps for diving into the VC world. Her clear explanations made navigating this new terrain a much easier for me to grasp. If you're thinking about venture capital, I highly recommend her expertise!
Chris Morton
What impressed me most about Marta is she listened carefully to exactly what my problem was and addressed it directly very well! Got everything I could have asked for out of the call and would very much recommend her!!
Jack Cooney
Bio
I worked with startups at every phase, from their initial launch to Series A and eventual acquisition. Now, I'm here to support founders in navigating their fundraising journey.
Expertise
Advice on funding
I have experience with VCs, angel investors, and crowdfunding and currently work as a fundraising consultant in a few companies. I can give you feedback on your pitch, as well as your overall funding strategy.
Idea validation
The idea validation process is the most exciting part. Using the Lean method, we approach this process as a scientific hypothesis. Based on the results of each test, we go on developing the right product.
Pricing strategy
Depending on your industry, customers, startup growth phase, and financials we can determine a correct pricing strategy and test it. Remember. customers don't care about cost as much as they care about value.
Product market fit
Value proposition — Does your product solve the customers’ problem? Channels — Can your product reach the customers cost-effectively? Monetization— Are your customers happy to pay for the product?
Sales
I have closed deals with big corporations and signed many strategic partnerships. Increasing your brand reputation and closing long-term deals make your business sustainabale on the long run.
Toolkit
Hubspot
7 years of experience......................................................................................................................................................
Industries
Ad Network
I have mainly worked in B2B, closing fewer-larger deals. This requires building a relationship with the customer that is totally different from many-small sized deals.
Innovation Management
I am collaborating with a VC as an independent contractor, handling from the business plan to the pitch deck. I also know most European VCs, so I can do the outreach depending on the industry and ticket size.
Fashion
In my early days, I had several e-commerce websites using dropshipping. As every drop shipper, I had to handle brand creation, social media, and Google & Facebook Ads.
Retail Technology
I founded a startup that sold fashion products and worked in a B2B2C startup where, in the end, the end customer is the consumer. In this kind of business, the B doesn't buy if the C doesn't like the product.
Experience
At Verve I was responsible for structuring the innovation department and establishing new product development lifecycles in a company that had undergone multiple acquisitions. This required aligning innovation with corporate strategy, identifying market opportunities, assisting product development, and harmonizing diverse innovation cultures. Regular communication with C-level executives was crucial to secure support and make strategic decisions.
Ad NetworkSooneat is an online food ordering platform that allows customers to order dishes from multiple restaurants with one payment. Main tasks: - Corporate sales - Strategic partnerships - Internationalization - Fundraising (EU level)
B2BSaaSOtherphase2
Account ManagerPhase2 collaborates closely with VC funds, angel investors, and company founders to provide technology startups from pre-seed to late stage level access to the world’s most sought-after talent. I managed and up-sold multiple key accounts in the DACH region. Clients: Fin-tech ; Prop-tech ; Data & AI ; Med-tech ; E-commerce
Plastic Bank builds ethical plastic recycling ecosystems and reintroduces the materials into the global manufacturing supply chain securing the transactions through its blockchain technology. -Built online engagement programs to educate the public and onboard employees -Worked alongside the Chief Alliance Officer to create from the ground up a Customer Success department -Defined the CX pipeline -Worked alongside the Director of Technology on pre and post-sale BPR -Worked closely with digital, sales, and marketing teams
B2BOther
Wearth
FounderWEarth is an e-commerce that sells watches made from recycled wood. Every watch purchased funds renewable energy and reforesting projects around the world.
E-CommerceB2C