Marta Gaspar
Content Marketer | Marketing Director | B2B | Writer
Bio
Hi, I'm Marta. I'm a digital marketer by training and a content strategist with 11 years of experience. I specialize in driving growth through digital marketing and content strategies. I'm passionate about data-driven stories and turning ideas into prose and campaigns. I'm an experienced marketer who specializes in growth, GTM strategies, and content creation. In the past, I worked as a senior digital marketer, a content strategist, and an account/project manager across verticals: ad tech, e-commerce, and travel. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it. In addition to my content marketing skills, I am also well versed in product marketing. I have a thorough understanding of the product development process and how to market products/services to maximize their potential. My work in product marketing has given me a sharp eye for details and a knack for finding ways to make things better. I am currently the Global Marketing Director at RevX. I've worked with multi-cultural, global teams across different countries: Portugal, Malaysia, and, for the past 8 years, Singapore. In my free time, I review books and write stories. I am always eager to share my insights and help others grow in their careers. So, if you're looking for a mentor who can provide you with valuable guidance and support, I am your go-to person.
Expertise
Building a team
I am familiar with the process of growing from being an IC to being a people manager. I know the challenges that come with building a team from scratch, hiring, onboarding, and coaching people to achieve their best in a new role.
Content marketing
Expertise on building and implementing content strategies, including content creation, distribution and repurposing, grow through thought-leadership, editorial processes and managing a team of writers.
Copywriting
As a trained writer and editor, I can offer my expertise in brand-based copywriting, strategic messaging, positioning, tone of voice, and writing for digital channels.
Product marketing
Having worked in product marketing, I have a deep understanding of the product development cycle and the ability to put products and services in the best position to reach their full potential. My work in this field has honed my attention to detail, allowing me to identify opportunities for improvement with ease.
Venting frustration
When you're feeling stuck or unsure about the best course of action, it can be helpful to vent your frustrations to a trusted mentor. Talking through your challenges with someone else may provide new insights or perspectives, while simply putting your thoughts and feelings into words can help clarify your thinking and ease the emotional burden. Ultimately, venting can help you find solutions and move forward with greater clarity and confidence.
Toolkit
Google Analytics
11 years of experienceWe need the numbers, and Google Analytics is an excellent resource for analyzing content results. I like to have a simple set of custom reports and dashboards set up so I can make better decisions based on data.
Semrush
9 years of experienceA great resource for all things SEO and content planning. It gives a great big picture view that has helped me drive better content strategy decisions.
Trello
9 years of experienceTrello is an excellent tool for task organization and collaboration with other teams. It has been particularly useful to handle design requests and keeping tab of creatives.
Wordpress
11 years of experienceMy CMS of choice, I have managed different websites both on the personal and professional side and I'm familiar on how things work and how to set it all up for success.
Industries
Marketing
Marketing Director with 10 years of experience in content, product and growth marketing programs to scale tech and digital companies in Asia and beyond