Lead the UKI Marketing team for this B2C EdTech brand. Responsible for Brand, Product, Social, Community and Lifecycle strategies.
EdTech
Mark Walsh
Senior Marketer | Tech, Travel, Entertainment and Lifestyle | Search, Mobile, Social, CRM, Brand
London, United Kingdom (+00:00 UTC) Englishfrom London, United Kingdom
Usually responds in 13 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
12 reviews / 18 sessions
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Next availability
Not available in the next 30 days
Bio
I've built and managed growth, brand and performance marketing strategies for big and small businesses, including Amazon Prime Video, Expedia, Lonely Planet (BBC Studios) and start ups like Marquee TV and MyPocketSkill. Throughout my career I've gained experience of everything from brand strategy development, above the line campaign management, social, performance marketing, CRM, partnerships, affiliates and more. Let's chat if you're looking for guidance on marketing and growth strategy, Google Ads, Paid Social, Mobile App Install campaigns, Affiliates, CRM strategy, Analytics, setting KPIs or optimising your campaigns.
Expertise
Growth marketing
Helping businesses of all sizes shape their growth plans through testing, learning and optimising campaigns to establish the right targeting and channel mix.
PPC strategies
10 years' hands on experience managing and optimising PPC campaigns to deliver efficiency and growth, using Google Ads, Microsoft Ads, Meta, Tiktok and more.
Toolkit
Google Ads
12 years of experienceOver ten years' experience creating and optimising campaigns across search, display and mobile for a range of objectives, managing budgets up to $20M+.
Google Analytics
9 years of experienceDeep experience of using Google Analytics to monitor and report on campaign performance, identify areas for platform and campaign optimisation, and better understand customer actions.
Hubspot
5 years of experienceHands-on experience using Hubspot to build complex email marketing strategies using automation, manage contacts, build and optimise landing pages, create dashboards and more.
Experience
Freelance
Fractional Marketing Director | Freelance ConsultantI work with startups and small businesses to establish their marketing strategies, build marketing teams and drive growth.
Driving growth through performance marketing channels including search, mobile app install, display, affiliates and SEO. CRM strategy to acquire and engage sports customers for Prime Video.
Led the marketing function for this global niche SVOD platform. Developed the full-funnel marketing strategy across awareness, acquisition and retention. Created an integrated approach encompassing ATL, CRM, paid media, PR, social, partnerships and affiliates.
Media and EntertainmentFreelance
Digital Marketing ConsultantI offered consultancy services across digital, brand, social media and content marketing strategy. Projects included digital campaigns for Penguin Random House, M&S and fintech startup MyPocketSkill, and strategy and planning for BRITA Group.
Led the global digital, content and social media marketing strategy to acquire new hotel partners.
E-CommerceB2CMarketplace