Mark Patchett

Hi There, I've spent the last decade spending most waking moments scaling online businesses with a definite deep love for all things Ecommerce. I also share a bunch of things I find useful on my site ecomacademy.com, which is now a key part of my focus, as there's too much good stuff not to share! My background is super scrappy, which means my obsession is finding the leanest yet highest-impact solutions to problems, vs inefficiently throwing money raised from sometimes oversized funding rounds : ) This has meant some very unconventional approaches to: - Growth modelling - Building highly distributed teams - Campaign and creative strategy (one ad cost $300 and drove $10m in sales!) - Structured KPI's and team management - Building the ultimate tool stacks - Automation - Campaign management - Qual/quant research - Time management and productivity - Much, much more Another really key part of my approach is fusing qualitative and quantitative data. I call my methodology Human Oriented Growth, or......HOG for short ; ). This has really been the secret sauce to helping over 250+ companies scale. If you're launching or scaling an ecom company, particularly a DTC brand, I'd love to share what's worked and what hasn't for me!

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  Conversion rate optimisation

  This is EASILY one of my favourite topics, as 95% of people have got it all wrong. I've spent a great deal of time refining my methodology, which goes so far beyond just basic split testing.

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  Growth marketing

  This term can be cut a lot of ways, but what it really boils down to is a faster approach to selling/scaling. Plenty of fun things to chat over here, which will quickly evolve into a far more meta and higher impact perspective.

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  Sales

  If you can put dollars behind it, I would have spent a lot of time hanging there. I've spent (invested) over $100m across pretty much every channel out there.

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  Adroll

  12 years of experience

  It's been a lot of love and a little bit of "come on, you that attribution report makes no sense". I do really like the team though. I love their UI, which smashes Criteo out of the park, their reach definitely isn't as great though.

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  Google Ads

  18 years of experience

  This is where all the fun began! Reading Perry Marshall's books (physical printed books!). It was such a brilliant platform to start mastering, as it really teaches you the fundamentals of segmentation and understanding customer journies, plus you need to become a whiz at some of the toughest copywriting formats out there.

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  Bing

  14 years of experience

  Good on Bing for hanging in there! Depending on what you're selling, there is still some really cheap traffic out there, and in the US there is a little bit of scale as well. I've consistently found solid conversion rates as well and a higher AOV, which fits with their older user. The targeting still does some super dodgy stuff, but overall a worth channel to be active on if SEM makes sense.

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  Facebook

  16 years of experience

  I've spent many late nights hanging out with the white and blue of this interface! A big chunk of the $100m million I've optimised over the years has gone to funding the free breakfast/lunch/dinner that these guys get : ) Of all the performance channels, this is the one my experience goes deepest.

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  Hotjar

  13 years of experience

  Almost creepily good. HotJar has been a key part of my arsenal since they launched. Whether I'm hunting for bugs, or optimizing a landing page based on where people are dropping off, HotJar has made and saved me loads!

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  Ad Server

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