Mark Mukhin

I’m a growth lead with 8+ years scaling apps and marketplaces across Europe and North America. My work spans paid acquisition and experimentation (UA, creative testing, measurement), as well as activation, onboarding, lifecycle, and monetisation. I’ve led multi-market app growth, supported fintech zero-to-one, and built profitable consumer apps. I mentor marketers and growth operators on structuring experiments, improving paid efficiency, and connecting acquisition with product and retention so growth compounds.

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  Building a team

  I help growth and marketing teams move from ad-hoc execution to repeatable systems. This includes defining roles, hiring profiles, experimentation cadence, ownership boundaries, and feedback loops so small teams can scale impact without burning out or adding unnecessary headcount.

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  Career guidance

  I help growth and marketing operators think clearly about next steps: role selection, scope trade-offs, and how to move toward higher-impact positions without getting stuck in narrow channel roles. Practical, operator-led guidance based on real hiring signals.

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  Growth marketing

  Growth marketing for consumer apps and marketplaces, with hands-on depth in paid acquisition and experimentation. Focus on UA, creative testing, measurement (MMP/SKAN), forecasting, and multi-market scaling, connected to activation, lifecycle, and monetisation so growth sustains beyond acquisition.

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  Leadership

  I mentor senior ICs and new leads stepping into broader ownership. Topics include decision-making under uncertainty, prioritisation, working cross-functionally with Product/Data, and shifting from “doing” to enabling teams and systems to perform.

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  Product marketing

  I support product marketing from a growth perspective: positioning that converts, onboarding narratives, activation messaging, and lifecycle communication. Focus is on connecting paid acquisition and product experience so messaging, value props, and funnel mechanics work together.