I lead product marketing globally for BlueCat Networks. They are a DDI management platform that helps tame complex network management for fortune 500 and midmarket companies. Average deal sizes range from $50,000 - $15 Million
B2B
Mark Mikhail
Product marketing leader and certified coach in B2B
Toronto, Canada (-05:00 UTC) Englishfrom Toronto, Canada
Usually responds in 20 hours
Free
Price per hour
15 min
Time Blocks Available
5.00
5 reviews / 9 sessions
Tue
10
Next availability
Bio
As a former marketing agency owner, I have extensive experience in enterprise navigation and have learned valuable lessons that could have been useful during my start-up days. My role as a mentor is to challenge your assumptions and guide you towards achieving your entrepreneurial goals. Throughout my 10-year career in marketing, I have developed winning enterprise go-to-market strategies and data-driven storytelling techniques. I have held senior roles in communications and content marketing at York University, campaign management at Postmedia Inc., digital marketing at IBM, marketing management at Intuit, and global product marketing & analyst relations at BlueCat Networks. My contributions to experiential product development have been significant, particularly my leadership in developing food-delivering drones at IBM. These capabilities led to a Disney Star Wars and IBM drone/droid experience that generated immense brand value and sales pipeline.
Expertise
Building a team
From enterprise to midmarket (IBM & Intuit), I have helped build and re-train/upskill resources for digital transformation. I can help lend valuable insight on what you can, and can't teach with existing resources.
Content marketing
With my publisher experience at Postmedia Inc., and media technician and content marketing skills from York University, I changed the game when building content for companies like IBM, Intuit, and BlueCat networks. Learn from a creative design professional turned strategic marketer on what works to hit your goals.
Go to market strategy
The best GTM professionals have lived and breathed GTM cross-functionally in content, product marketing, and demand generation roles. Learn from my experience leading marketing teams and working with product and technical teams from my expertise in BlueCat Networks inc. and IBM. As a certified product marketing manager, I got the tips, tricks, and templates to help you hit the market strategically.
Product marketing
Learn from my experince in product marketing at BlueCat networks and get an inside track into my talks and wiring at Product Marketing Alliance, where some of the most prominent and up-in-coming product marketers use my tips to drive their product marketing strategies.
Sales
Learn from over $1.5 Million dollars of sales methodology training in my time at IBM, Intuit, and BlueCat with actual results on how to drive sales with winning sales enablement.
User research
During my time at IBM, Inuit, and BlueCat, I have worked with some of the largest analyst firms like Gartner, IDN, EMA, and small analysis to help support business cases for new products and campaigns. But my experience does not stop there; I combine secondary research with primary using community and other tools to help drive a 360-degree research strategy that builds confidence and true insights.
Toolkit
Amplitude
12 years of experienceAt IBM, Intuit, and BlueCat, I have had to use Amplitude on our SaaS product to a/b test trial usage and behavior from campaigns and to track product adoption rates.
Google Analytics
13 years of experienceAcross my publisher and tech roles, google merging google analytics data with account data has been an ongoing theme. I have used it for just-in-time weekly conversion reviews and SEO investigative work.
JIRA
7 years of experienceIn collaborating with product management on the roadmap, I use this solution to pull product requirements for GTM planning. That also means tracking the status of stories and epics to ensure that we are providing positioning and messaging for the right features on the GA date.
Mailchimp
14 years of experienceTo help drive email marketing campaigns, I integrated lead generation forms with Active Campaign. This included a site-wide capture strategy that would eliminate manual segmenting strategies and improve the personalization required to progress prospects based on a defined user journey.
SugarCRM
13 years of experiencePrior to switching to sales force, the CRM of choice at IBM was sugar CRM. We used it to segment lists for campaigns, territory plans, QBRs, and track and forecast deal progression.
Wordpress
13 years of experienceManaging a WordPress site was part of my role at Postmedia to help drive programmatic campaigns. This required ensuring tagging was correctly and consistently checked to deliver ads via google DSP.
Industries
IT Infrastructure
Let’s go-to-market for IBM, Intuit Quickbooks, and BlueCat Networks helping to launch hundreds of new products and features for mid sized and enterprise companies like Nike, Porsche, Uber, USPS, Bank of America, and more!
Experience
I led marketing for the B2B side of Quickbooks, helping bring Quickbooks online and Pro-tax to market as part of a cloud-first strategy.
B2CB2BOwned relationships with sales to create strategic programmatic contracts for clients and deliver programmatic advertising campaigns.
B2CB2BDigital AgenciesMarTechDirectly managed a team of 2-5 contractors in media production for marketing and communications. I also led testing and research on educational content development and delivery software. Finally, I developed marketing partnerships for university workplace mentorship with Scotiabank.
EdTech