Mario Araujo

I built OutSystem self-service channel to multi million dollar revenue in under 2 years while scaling the growth team from 1 to 100+ people. Later helped Softr achieve 3x revenue growth in one year. As a ProductLed.com coach, I've trained enterprise teams at Google, Mozilla, and Boomi on Product-led growth (PLG) - ramping up or transitioning. Currently at Penpot, I'm building the complete monetization engine from zero revenue to sustainable B2B growth. I specialize in transforming complex technical B2B products (serving tech audiences like developers, data scientists, designers) from sales-led to product-led growth models. If you're stuck scaling beyond enterprise sales cycles or need to build sustainable growth systems for technical audiences, I've solved this exact problem multiple times.

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  Building a team

  One of the greatest books I have ever read was "The Ideal Team Player". Essentially it talks about how great teams have people with three fundamental characteristics: Humble, Hungry and (People) Smart. This framework can help create the foundation for a great team. Like this book, I've studied many others and applied their frameworks with high-performing teams - I'd be happy to share these with you.

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  Growth marketing

  This is my number one 🥇 skill - I've been focused on growing B2B products organically through growth loops (aka product-led growth) - so if you would like to turn your product into the main acquisition channel and drive acquisition, retention and monetisation, I'd be happy to help.

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  Product management

  I've been a product manager for more than 10 years, and more than half of it spent focused on growing B2B products by improving acquisition, retention or monetisation.

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  Venting frustration

  We've all been at a place where we had a hard time dealing with difficult work environments, managing energy, balancing work and life, etc. Talking through it helps, and I have a few tactics that I've developed that might help you as well.

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  Ahrefs

  9 years of experience

  Ahrefs has been a great help to run competitive analysis, monitor how our web-site ranks against your strategic keywords, run keyword research and measure the SEO health.

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  ChartMogul

  6 years of experience

  I use it every day to keep track of the top business metrics and goals. It has become one of my favourite tools to measure and communicate business performance.

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  Google Analytics

  15 years of experience

  Have been using GA for many years in order to keep track of the performance of the website both from a user experience and business performance perspective.

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  Hotjar

  10 years of experience

  This is just one of the examples one can use to monitor user actions inside our products. Creating the process to use such tool and turn data into actionable insights is the hard part. I'd be happy to share my experience with you.

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  Mixpanel

  6 years of experience

  I'm a heavy user of Mixpanel in order to keep an eye on the metrics across the entire funnel in order to analyse performance of the funnel and the product.

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  B2B

  I help B2B SaaS companies grow through Product-led Growth as an Advisor or Fractional/Interim leader and operator 🚀 Previously, I was the Head of Growth at softr.io where I helped set up their Growth and Marketing foundation while sustaining incredible growth rates.

• https://productled.com/blog/first-principles-of-a-successful-product-led-growth-strategy
• https://www.marioaraujo.co