Marijana Livk

Welcome! I’m glad you’re here. I’m Marijana, a global brand strategist with nearly 10 years of experience at adidas, where I worked across basketball, sportswear, training, and lifestyle, turning brand strategy into activation plans that landed across retail, digital, PR and social channels. I support early-stage founders and marketing leads who are building their brand and need help connecting strategy with execution, whether it’s positioning, go-to-market planning, or simplifying a messy story. My style is collaborative, honest, and focused on clarity. Clear thinking, a practical structure, and space to talk things through with someone who knows the pressure of building. If you’re launching, growing, or trying to make your message stick, I’m here to help you move forward, one clear step at a time.

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  Branding

  If your brand feels a bit off or hard to explain I can help you find clarity. I support early-stage teams who need to define what they stand for and how to talk about it. We’ll look at your audience, positioning, and messaging to make sure it all connects. You’ll leave with stronger foundations, clearer storytelling, and more confidence in your direction, whether you're building from scratch or evolving what you already have.

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  Go to market strategy

  You have a product, but now you need a plan. I help early-stage teams bring structure to their go-to-market strategy so they can launch with clarity and direction. Whether you’re overwhelmed by channels, unsure about timing, or trying to make everything happen at once, I’ll help you prioritize what matters. We’ll map out a realistic rollout based on your audience, team, and goals, so you leave with a plan you can actually use.

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  Canva

  3 years of experience

  I use Canva to help founders translate strategy into simple, compelling visuals — from moodboards to mockups. It’s great for aligning on tone, storytelling, and brand feel early on.

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  Miro

  6 years of experience

  I use Miro to map brand strategy, run positioning exercises, and facilitate interactive workshops that help founders visualize their ideas and turn them into structured plans.

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  Notion

  2 years of experience

  My go-to for organizing GTM roadmaps, campaign calendars, and shared brand documents, perfect for early teams who need clarity and alignment in one central place.

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  Consumer Goods

  I’ve spent the past almost 10 years working within a brand, in the consumer goods space, mostly fashion and lifestyle, and I’m now mentoring early-stage teams who are navigating brand strategy and go-to-market planning for the first time. If you’re launching or scaling a consumer brand and want to avoid sounding like everyone else, I bring a mix of strategic clarity and hands-on execution perspective to help you build something that lasts.

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  Sports

  Having worked on global campaigns across various sports, I’ve seen how sport can be both cultural and deeply personal. I mentor founders and early teams building brands around movement, performance, or community, especially those figuring out how to position themselves clearly in a fast-moving space. If you're stuck between a great idea and making it resonate, happy to help you think it through strategically.

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  Lifestyle

  I love working with founders who are building thoughtful lifestyle or wellness brands, the kind rooted in daily rituals, intention, and clarity of purpose. I mentor early-stage teams who are navigating brand strategy, positioning, or just trying to bring their story into focus. If you’re trying to connect the dots between your product, your values, and your customer, I’m here to help you structure that into something strong and coherent.

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  Social Impact

  I recently had the chance to work with non profit organization on their global and local brand strategy in Lima, supporting a cause that uses sport to create social change. That experience reminded me how powerful clear brand positioning can be when purpose is at the core. I mentor early-stage teams and nonprofits navigating how to tell their story, connect with partners, and build brands that drive impact, not just awareness.