
Maria Jose Sanchez
Sr Global Digital Business & Innovation Manager
Bio
Hi! It’s María José (MJ for friends). I’ve been working for a large international corporation for 15 years, where I was lucky to co-create a business unit practically from scratch as a kind of startup, with the challenges that this entails within a large company. I made it grow and scale up to 9 countries today, increasing turnover in the last year by almost 30% and building an about 50 people team up, and going on! I'm an innovative person with entrepreneurial soul and growth mindset, a bit techie, love new technologies, passionate about digital businesses, platform strategies, digital innovation and digital transformation. I'm in love with the startup ecosystem and I'm a kind of intrapreneur in my company. With a growth mindset, I focus on real customer centricity, always looking for the success and satisfaction of my customers, becoming a honest trusted partner for them, building engagement and value relationships, providing real added value but being sincere when cannot. I have strategic thinking and fast thinking, being analytical and with attention to details but never forgetting medium and long terms. Now, I’m leading a multidisciplinary expert team facing so different challenges and wide international digital transformation projects. Outside my regular job I’m also a mentor on soft skills for business (as leadership, team creation, networking or strategy management, among others). I can provide you advice on: - what you have to consider for creating a business from scratch (or teams) - strategies or actions on how to scale it up and make it develop and growth - how to implement processess or solutions from an IT and operations view or how to make them more efficient - how to create economies of scale - refining your pitch and vision (I have experience pitching to different levels within my company) - soft skills: leadership, building of teams, networking, performing... - Also, I can help you on more specific subjects related to my job itself on digital platforms: websites, mobile… and everything related to it: from the creation of any website or communication platform from an IT perspective, software testing or the consultancy on product updates or new product features, to content marketing, UX and UI, web design, content management or communication strategies.
Expertise
Bootstrapping
Solving problems without having external funding, becoming resourceful and developing a versatile skill set is not easy. I've spent last 7 years doing that, trying to use only existing resources, and making costs more efficient or optimising processes in order to adjust the business to a very tight budget, getting very good results. If my experience can help you, don't hesitate to ask me!
Building a team
Building a team and keep it motivated or goal-oriented is not easy, even more when goals or motivations differ between members (or teams)or they're offshore. It requires real "flight time". I've been leading cross-functional teams from 15 years, both creating teams from scratch (to make them grow until 50 people) or adapting old inherited teams to new needs or businesses. I consider people the most valuable asset, always helping them to perform and growth. If any of this resonates, reach me out!
Content marketing
I’ve been offering digital services on Communication, Content Marketing and Design (Web, UX/UI and Editorial) for any channel or platform for 15 years. I collaborate with my customers to improve and enrich their communication platforms, not only offering advice on designs and information proposals, but also creating ad-hoc content and audiovisual material. All to generate engagement or boost the brand: content strategies, communication plans, content curation, press clippings or data marketing
Copywriting
You know what a “call to action” is and when to use it? How to well position an article or make it SEO-optimized? When, where and what kind of article write-down to attract your audience? Did you know that the sum of a copywriter and a designer can generate marvelous appealing and persuasive resources? How to lead them? If you need advice on this, or just discuss the answers to these questions, I’ll be more than glad to chat with you!
Customer success
Customer success is not only about delivering excellence. It’s to become a honest trusted partner for them, building engagement and trust relationships providing real added value but being sincere when you cannot. It’s to make their goals yours. I can help you to do that and to come up with ways to ensure your customers talk about you, obviously in a positive way :)
Design / UX
I've led 100+ Web Projects (public websites, commercial sites, microsites, landing pages, intranets, collaboration spaces, digital magazines...) from different perspectives: creation from scratch, designing mock-ups, interface layouts, redesign and rebranding, restructuring of information architecture… and I’ve learnt a lot based on results. I’m more than happy to share with you my experience and learnings from a UX and CX view to meet your goals
Mindset coaching
Sometimes it takes just a good conversation with someone that has been through the same situations in terms of team management, outsourcing, personal development, career projection, culture-shifting, or stakeholder alignment challenges to see things clearer and take better decisions
Pricing strategy
Do you need some advice on how to price your different products or services covering your costs? Or just changing your pricing strategy for another better working? Let me know and I'll help!
Product launches
During my career I've launched dozens of digital products, involving different cross teams and multiple stakeholders, adjusting pipelines and plannings to tight deadlines and launch times, coordinating different areas with different interests and from different countries. I know what it works and what it doesn't when launching a product, and I'll be more than happy to share this with you!
Productized services
I'm leading a business of productized services from 15 years and I know what this entails in terms of processes, people, pricing and customer. You can offer high value products, with potentially long retention, but the management slightly differs to any other business. Do you want to know more? Reach me out!
Technology and tools
I've been providing services related to ICT during 10 years and being a traslator between Business and IT, so I can help you on this. Also, I love being up-to-date in technologies and tools, and doing research on which technology could fit the business' needs to make it run easier or in a more efficient way. I may be not an expert on the technology you are looking for, but I can give advice on how to search, test and iterate through your team.
Toolkit
Adobe Analytics
12 years of experienceI'm not a technical expert, but maybe I can be useful for you showing how I use it at work and maybe give you some advice if it may work for you or not
Google Data Studio
10 years of experienceI'm not a technical expert, but maybe I can be useful for you showing how I use it at work and maybe give you some advice if it may work for you or not
Trello
9 years of experienceMaybe you do not know this tool and it's very easy to use and extremely useful for managing projects, priorization and asigning of tasks, following-up of milestones and to-dos...
Wordpress
20 years of experienceOr any other CMS (AEM, IBM...). I've been working with CMS for 15 years, firstly becoming proficient in them and now leading a team of experts in a wide range of CMS