Margherita Morra

I have been working in brand management and marketing for the past seven years across multiple industries (music, FMCG and petcare). I started my career in Digital Marketing focusing on eCommerce (D2C & Amazon), CRM and email marketing. I then expanded my knowledge on business management, media buying and brand building for multinational companies. More recently, I moved as Head of Marketing Growth focusing on business strategy and expansion in several markets within the health tech space. If you think my background can add value to your current challenges feel free to book a session.

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  Conversion rate optimisation

  Over the years, I have learnt on how to optimise conversion across D2C with the use of Google Analytics and Shopify as well as accelerating sales on Amazon / Online and Offline retailers.

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  Go to market strategy

  Having clear the consumer insights and market landscape, it's vital to establish a clear go to market strategy for your business and make the right choices on pricing, distribution and logistics.

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  Growth marketing

  Growth marketing can be really exciting, however it's very important to be clear on the business objectives. I have done a lot of test and learns on partnerships, media buying and influencers marketing that I'd be happy to inspire you on.

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  Product launches

  In my career I have worked on lots of product launches end to end. Starting from product concept and strategy development as well as managing media budget, PR launch events and locking product distribution across retailers.

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  Social media

  I have experience on both organic and paid social media strategy development and content creation. On paid media, I would be able to advise you on campaign optimisation and tactics to improve CTR and CPM, on content testing and target audiences across FB, IG and TikTok. On organic socia, I can help on increase your community and content calendar.

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  Google Analytics

  12 years of experience

  Happy to coach you on the key metrics within Google Analytics to quickly improve conversion on your business and improve bounce rate. As well as learn on the audience and demographics that visits your website.

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  Consumer Goods