Marcus Burke

Growth Marketing Lead @ Tandem | Gaming & Ed-Tech Enthusiast

Berlin, Germany (+01:00 UTC)English, Germanfrom Hamburg, Germany
Technology and tools

Ifyour looking to expand your techstack for an app business I've worked with a few ASO tools, Mobile Measurement Partners, Mobile Intelligence Platforms, Campaign Management Tools and am currently taking a deeper look at CRM Platforms.

Growth marketing

I can give you input in regards to Appstore Keyword Optimisation to drive organic growth via the Playstore and Appstore. Other growth topics I enjoy working on: creative strategy, tracking & attribution, international performance marketing

Conversion rate optimisation

I can help with CRO along your funnel and have run and supervised testing processes for paid video and banner ads, the Playstore & Appstore, landing pages as well as app onboarding and subscriptions.

PPC strategies

I've been running Facebook Ads for the past 9 years from small budgets to up to 1 Mio € monthly for apps & digital products across desktop & mobile. Main verticals: Gaming & Education (IAP + Subscription economics). Additionally I have experience running ads on Apple Search Ads, Google App Ads, TikTok Ads, Snap Ads and have implemented & optimized strategies using: Influencers / Paid Patnerships, Paid Content. Happy to give advice on certain channels or general performance marketing strategy.

Mentor Toolkit
over 9 years of experience

I'm specialized in paid social app and web campaigns across desktop / mobile and have a deep unterstanding of Facebooks marketing tools. Hit me up wtih any questions in regards to FB/IG ads!

over 1 year of experience

I'm running ads on Youtube using Googles App Ad product (not tageted directly to Youtube). Can probably give you a few tips here and there if you're trying to do the same.

over 1 year of experience

Been successfully using Googles App Ad product as part of our performance marketing strategy in my last 2 companies. If you're advertising an app and would like a review of your conversion event setup, the Firebase integration, your ads etc. let me know.

Lead Growth Marketing
Berlin, Germany
- present

At Tandem I'm continuing to work on all things paid UA, attribution and ASO while also taking a deeper look at CRM strategies.

Growth Marketing Manager
Munich, Germany

At StudySmarter I've owned all paid marketing topics, attribution as well as ASO. During the 6 months we've implememted the tech-stack foundation and saw good UA successes across Google App Ads, ASA and especially TikTok which allowed us to experiment on the channel with comparatively high budgets.

Senior Online Marketing Manager
Berlin, Germany

While still mainly focussed on Paid Social topics I added ASO and Apple Search Ads to my responsibilities during my time at Blinkist. Also this is when I first started working with subscription economics and web to app flows.

Senior Online Marketing Manager (Paid Social)
InnoGames GmbH
Hamburg, Germany

I've started my career at InnoGames when they first launched Forge of Empires and have worked on many initiatives while the company transitioned from desktop to mobile gaming. During my 7 years at the company I went from an intern to a senior online marketing manager. My responsibilities included: High Scale Gaming UA (Facebook/Instagram/Snapchat) - Creative Strategy / Banner, Video & Landing Page Optimization - Paid Social Tech-Stack & Tracking Management - Ad Creation, Testing & Campaign Management - Marketing Owner for "Elvenar" Desktop and Mobile - Game Soft Launch Testing

Reviews (4)
Marek Janetzke
2 sessions
15 Jul 2021


Brian Andersen
1 session
24 Jun 2021

Had a good call with Marcus. Very friendly, easy to talk to and had some really good points.

André Hammen
3 sessions
7 May 2021

Marcus is an experienced mobile marketer and the session with him was super helpful. Marcus asked relevant questions upfront and came well prepared. He has a great attitude and I'm looking forward to more mentorship session to step up the game in mobile ppc marketing.

Walter Scalzone
1 session
5 May 2021

Marcus provided great insights about my Facebook campaign and was really keen on helping me achieve my objective, proposing a funnel and call to actions in order to get the best out of my campaign. very skilled and prepared, definitely will follow up!