Marco Tracogna

As someone who has worked as a mobile marketer for a considerable amount of time, I have gained valuable experience in managing teams and optimizing mobile user acquisition. My scientific background has enabled me to approach marketing in a systematic way, which has helped me achieve better results for my clients. One of my areas of expertise is in utilizing various channels for mobile user acquisition. I have extensive experience in using both SANs and DSPs to drive traffic and conversions, depending on the specific goals of a particular campaign. I am always looking for new ways to optimize my strategies and stay ahead of the curve in terms of the latest mobile marketing trends. In addition to my strong marketing skills, I am also technically proficient in attribution and tracking. I am skilled in tracking conversions across various platforms and devices, including iOS and Android. I am also experienced in using SKAn attribution, which is a crucial tool in the mobile marketing space. My technical knowledge has allowed me to work closely with developers and BI teams to successfully manage MMP migrations. Another aspect of my experience that sets me apart as a mentor is my ability to manage large budgets. I have been entrusted with handling seven-figure budgets on a monthly basis, and I have consistently delivered positive results for my clients. My financial acumen has allowed me to make informed decisions and allocate resources in the most effective way possible. Overall, I believe that my experience and skills as a mobile marketer and team leader make me a strong mentor. I am passionate about sharing my knowledge and helping others succeed in this exciting and rapidly evolving field.

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  Growth marketing

  I am a growth marketing professional with over 6 years of experience in the mobile industry. I began my journey in app store optimization (ASO). Later, I transitioned to user acquisition in mobile gaming, where I honed my skills in performance marketing, managing large-scale ad campaigns, and optimizing creatives to drive high-quality users at scale. Currently, I am leading a team of growth marketers in one of the biggest fintech companies in the world.

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  Marketing automation

  Built 2 tools to automate google ads via uac with a team of data engineers. It allowed us to save time and effort for optimisation and increase performance overall

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  PPC strategies

  Mobile acquisition strategies on several main channels (FB, google, tiktok, snap etc). I worked with also smaller partners, like ironsource, applovin, vungle and other DSPs. Very experienced in MMM (media mix strategies) and incrementality analysis.

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  Technology and tools

  Expert in tracking for mobile campaign/ mobile first copmanies. I have experience with main MMP (branch, appsflyer and adjsut). Managed MMP change in 2 different companies, working with developers and BI teams. Main experience: appsflyer, SKAN and ios attribution.

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  Google Ads

  10 years of experience

  I have extensive google ads experience for UAC and web. Worked extensively on it and spent millions for advertisement. I have experience with different types of campaigns

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  Facebook

  9 years of experience

  I work extensively with META ads, specifically for mobile app install campaigns. Some experience with web as well. Tested all Fb capabilities, from lookalike audiences, to custom events optimisation. Strong technical knowledge in terms of setup up MMPs/pixels, S2S events, conversion api etc.

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  FinTech

  I am part of the core growth team at Revolut. I manage the biggest performance marketing channels for the retail app. I know the market trends and competitor landscape, especially for the European market.

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  Mobile Apps

  Mobile gaming - worked for a publisher in Berlin specialised in card games. We owned the most popular mobile card game in France. I then moved to Applovin in the games department, managing UA for some of our acquired studios.

• https://mobile-marketing.it/algoritmo-di-facebook