B2B SaaS Digital Marketing Director | Former Head of SEO & Organic Growth | Career Path & Start-up Mentor
Superb chat with Marco. Really knows his SEO stuff and can understand the early struggles of a startup to help prioritise what to do first. He helped solidify our initial SEO goals as we replatform the site and I will definitely try to tap into his knowledge again later on.
Just wrapped up an incredible mentoring session with Marco on elevating my SEMRush game for digital marketing. Thrilled to dive into implementing the advanced strategies discussed! With Marco's guidance, I've got a clear roadmap for optimizing workflows, leveraging SEMRush features to the fullest, and interpreting data like a pro. Hats off to Marco for a transformative session!
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Just had my first call with Marco and it was an absolute pleasure. We discussed SEO and content goals and he validated a few of my content strategy ideas. He also shared his take on SEO best practices, from top level theory to the granular, technical aspects of specific content audit tasks. On a personal level, Marco's genuine and friendly nature fostered an open and comfortable atmosphere, making it easy to engage in meaningful and productive dialogue. This, coupled with his expert knowledge, made the session not only valuable but enjoyable. I am a Senior Content Strategist myself, but it’s always important to keep learning and continue speaking with smart people in your industry. I learned some important things from Marco during our session, and I’m sure we’re going to have more enlightening conversations in the future.
Starting my career in the agency world, I specialized in SEO, Google Ads & organic search growth. For more than 5 years, I acted at senior management and director level at the European office of Bruce Clay Inc, a well-known american SEO consultancy headquartered in Simi Valley, California. Since then, I spent the following part of the decade in the software-as-a-service (SaaS) space as Sr Director of Growth Marketing at Cloud Academy Inc - part of QA Ltd - where I am leading a globally distributed team of 5 focusing on organic growth, performance marketing, conversion optimization. During my +10-year career in the digital space, I contributed to SEO and PPC success of dozens of top brands across +20 industries, and - over the past decade - I’ve worked with, invested in, and become an advisor to a number of exciting companies that align with what I’m passionate about. Specialized in SaaS, I also take on a limited number of advisory roles every year.
Built and managed teams both agency side and in-house. Hired and managed specialists with different level of seniority, retained people, restructured existing teams.
Leading content efforts in B2B SaaS business coordinating a team of 3 content marketers. Following every step from planning to creating frameworks, from aligning content to ICPs / buyer personas to effective distribution
Happy to share my advice on how to learn, strategize and execute growth marketing in a SaaS environment starting from my personal experience as manager or consultant
Google Partner, certified in Google Ads (AdWords) since 2012, I am highly experienced in strategizing and executing PPC on Google. Worked in a number of different verticals with lead generation or direct sales goals
11 years of experience, both agency and in-house (SaaS product). I have acted at senior management and director level within 2 well-known SEO agencies in Italy and Switzerland providing strategic consultancy to clients across +20 different industries
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. I am Google Ads Qualified Individual (certified) since 2012
Ahrefs is a SaaS company that develops online SEO tools. Mainly used to analyze a website's link profile, do competitor analysis, evaluate content's organic performance. Also one of my preferred tools to conduct keyword research for Google, YouTube, and Amazon.
ChartMogul automates the reporting of key SaaS metrics; MRR, churn, LTV, and more – then equips your team with tools to put your subscription data to work.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. I am Google Analytics Qualified Individual (certified) since 2012
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites for SEO. Until 20 May 2015, the service was called Google Webmaster Tools.
HubSpot is a CRM platform with all the software, integrations, and resources you need to connect your marketing, sales, content management, and customer service
Semrush is a SaaS platform. It is often used for keyword research and online ranking data, including metrics such as search volume and cost per click. The platform also collects information about online keywords gathered from Google and Bing search engines.
WordPress (WP, WordPress.org) is a free and open-source content management system (CMS) written in PHP and paired with a MySQL database. One of the most popular content management system solutions in use.
Almost 4 years of experience in SaaS company, +2 spent in scaleup phase. 50 persons when I joined, over 250 now. Led SEO and traffic acquisition, with a strong focus on growth marketing. During my agency years, I also consulted a couple of well-known SaaS companies on SEO & Google Ads particularly
About 7 years of agency experience as a strategic consultant, team lead and head of department / director. Mainly spent in agencies specialized in SEO & paid search
Worked with a lot of B2B businesses on traffic acquisition and lead generation from digital marketing channels, both paid and organic. B2B businesses I worked with belong to many different industries, from SaaS to E-commerce space to more "traditional" verticals like commercial real-estate, insurance, financial services
Affiliate marketer since 2019. Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company
Driving the growth marketing function at Cloud Academy. I own the strategy for acquisition and monetization of the SaaS platform through all the digital channels. Leading a globally distributed team and delivering against new-user acquisition and recurring revenue goals in both B2C and B2B plans.
Search marketing agency founded in 1996 by Bruce Clay. Serving mid- to enterprise-level businesses by delivering proven SEO, PPC, social media marketing, and content development services. SEO consulting is Bruce Clay Inc.'s specialty.