Search & AI Findability Expert - Technical SEO and Marketing Technology
With 14 years of expertise spanning SEO, growth marketing, and AI product management, I am passionate about helping organizations drive sustainable growth through organic acquisition and cutting-edge marketing technologies. Proven track record in developing and leading growth strategies for both startups and global enterprises across diverse industries. My journey has led me to focus and refine my skills in the following key areas: SEO & Findability Optimization: Overseeing large-scale SEO operations, I have led technical teams in highly competitive markets, optimizing technical SEO and content strategies to improve organic traffic and brand visibility. Growth Engineering: I'm specialized in building funnels for user acquisition and business expansion, leveraging tools such as Hubspot, Salesforce, Zapier and N8N to streamline marketing automation and boost conversion rates. AI & Data-Driven Insights: Co-founded an AI project and currently work on AI-driven solutions for global positive impact. My expertise spans from project management to technical implementation. Global Project Management: Experienced in guiding cross-functional teams on international projects, from digital transformations to complex product launches.
I have worked with different startups developing their growth processes and helping with marketing execution of a wide range of channels including inbound, email, paid media, referral programs, events, etc.
Automating different marketing, sales, and product processes, including form processing, email campaigns, application pipelines, intelligent assessments with PDF reporting
SEO is my strongest skill and something I've been doing for more than 10 years. I have optimized websites and worked with teams in companies from thousands to millions of organic visits in different fields like e-commerce, airlines, SaaS, banking, real estate, insurance, etc.
Creating landing pages, using the API, setting up automation, contact lists, forms, pipelines, custom email campaigns, custom reports, and integrating with different tools.
Heavy user of Ahrefs since started working with SEO. Used it for backlink analysis, competitors research, keyword research, finding link building opportunities, reporting
Experience configuring, managing, and using Google Analytics for advanced web analytics tracking including custom and assisted conversions, events, funnel tracking.
Led projects of data automation and reporting of key indicators across the company by integrating financial, sales, community, and program data into a Google Data Studio dashboard (ETL).
Experience using Google Search Console for multiple websites of different sizes for SEO and web quality audit, including top e-commerce and airline companies.
Creating landing pages, using the API, setting up automation, contact lists, forms, pipelines, custom email campaigns, custom reports, and integrating with different tools.
Daily user of Semrush for keyword research, content ideation, benchmarking, and search visibility reporting. Experience included high-traffic websites.
I have experience setting up, optimizing, and publishing content on WordPress websites, including performance optimization, internal linking, creating hub pages, etc
Experience using Zapier to automate different marketing, sales, and product processes, including form processing, email campaigns, application pipelines, intelligent assessments with PDF reporting
Worked for 5 years at a global digital agency part of the JWT/WPP Group where I had the opportunity to manage an SEO team and collaborate on digital campaigns and products.
I have founded a company in the Artificial Intelligence field, more precisely using NLP and recommendation systems to deliver sustainability-related content bits to SMEs. I'm also engaged and currently working as Product Owner in a community of AI engineers developing models to solve impactful problems.
Performing Technical SEO and Core Web Vitals audits at Neil Patel's agency for small businesses. The analysis includes crawlability, microformats, loading times, CLS, script loading best practices, and resource optimization.
• Directing and leading an 8-member cross-functional marketing team within a fintech company, orchestrating strategic initiatives that resulted in a 3x increase in opportunities value year over year • Managing comprehensive marketing efforts encompassing paid media, branding, social media, public relations, events, and content creation, fostering a cohesive and impactful brand presence in the condominial ecosystem
Normal brings together world leading research to empower small businesses owners to implement impactful climate solutions faster and at scale through automation and NLP/AI. • Built a no-code MVP for Android and iOS that recommends impactful actions based on data collected on a Tinder-like business assessment built with Bubble.io. • Developed an API to fuel the app with tangible and personalized actions based on a backend-less recommendation system. • Partnered with Omdena, a collaborative AI development organization, to develop our AI, from data collection to modeling to build, train, and fine-tune a machine learning model that classifies and summarizes business content available online
• Planned and coordinated a project to restructure 700+ content assets about tours & activities in 5 languages with topic-based navigation reflecting search intents and improved navigation that resulted in 41% increase in organic traffic and 34% increase in content engagement metrics. • Initiated and managed web analytics reports and conversion rate optimization efforts using tools such as Google Analytics, HubSpot, Hotjar, and GTM, ensuring data-driven decision-making and continuous improvement of digital performance. • Led growth initiatives for B2B lead acquisition, overseeing creative tests across various platforms and channels
• Led high-level SEO team in a global digital agency, part of the WPP group, overseeing competitive markets such as commercial airlines, online retail, telecom, real estate, and banking. • Expanded team capabilities to offer "Search Insights" services, utilizing historical and real-time search data for customer trend analysis, brand awareness, and seasonality insights, integrated into agency deliverables. • Conceptualized, orchestrated, and led a cross-functional team in the creation of a comprehensive 360-degree landscape report for an insurance market leader, integrating online and offline media alongside customer data analysis for holistic insights and strategic recommendations. This report template was later refined into a product, which was successfully reused and sold to other agency clients. • Fueled the Planning & Strategy team with relevant market and customer insights from Serasa Experian Hitwise, SimilarWeb, SEMRush, SensorTower and other market research tools