Marc Meyer
Chief Commercial Officer (CCO)
Bio
Tech enthusiast with a decade of experience and an exceptional track record. I love to solve consumer and business challenges with the help of technology and build exceptional products. I've scaled startups and companies from go-to-market, sales, product marketing, operations all the way to acquisitions. Proven capabilities in leading cross-functional global teams and managing external agencies. Known as an adaptable problem solver with a passion for growth and customer experience. My personal and professional experiences have taught me a lot: » I excel at executing big ideas within given constraints » I know how to identify, define and execute strategy » I know how to generate revenue from scratch » I put the customer at the center of everything I do » I can tell a great story » I don't like to use big words I speak tech, exec, and scale. What can I do for you? Hit me up for questions surrounding: - Go to Market strategy - Branding - Customer development and customer journey - Hiring and growing your (remote) team - Funding
Expertise
Advice on funding
Over the past years I've raised everything from seed capital to multi-million Series A rounds. I know how to build a good pitch deck, summarize the most important metrics and most importantly: make a bullet proof plan for the investment itself. Funding is seen as a holy grail but is not always the answer!
Bootstrapping
Back in 2014, I successfully conceptualized and launched my own company within 3 months. Having no access to capital at that time, the business was almost entirely bootstrapped and designed with an organic growth mindset from the beginning. I can help you identify key pillars in your strategy that need external help, so you can minimize overspending and cash burn in general.
Building a team
I've grown commercial teams from 1 (myself, in some instances) to many in various industries over the years. Knowing which role to hire for at what moment is essential in creating long term success. It goes beyond that though, especially when budgets are limited and you can't afford to waste time on figuring out a hiring process that works for you. I can help you with proven methods and lessons learned so you at least take a short cut and at best grow your all star team from the get go.
Content marketing
Identifying your target audience is one thing, creating content that captivates them is another. I can help you establish a content strategy that captures the right kind of attention for your business, for example mixing evergreen content with content aimed at using trends to create a balance between short and long term goals.
Conversion rate optimisation
I have been optimizing conversion rates and validating frameworks in diverging industries. Combining Growth Marketing principles with a deep understanding and appreciation for funnel and customer journey dynamics. Most important element: find the why (by exploring data or doing focus group interviews).
Design / UX
I have a natural obsession for design, so this topic comes easily. #1 error in design is assumptions made by people that do not interact with the product or service on a daily basis. I provide advice on nailing the right design and making stuff that is intuitive to use.
Go to market strategy
In my career I've helped bring numerous products to market, focused on driving market awareness, user adoption and business impact. I've launched brand new products, every size of feature update and helped migrate thousands of customers to new solutions quickly and effectively. From full fledged, multi-faceted campaigns to pricing models and marketing tactics and everything in between - let's dive in.
Remote work
I've worked remotely full time for the past couple years now, as many people have. Even before that, though, I was managing remote teams for years. Building engagement, a strong team culture and using tools that make getting work done easy in a remote environment isn't easy, but I'd be happy to help.
Toolkit
ActiveCampaign
11 years of experienceI've been using ActiveCampaign since my go-to budget option for automating inbound campaign emails, newsletters and internal newswires. My knowledge is pretty broad, ranging from visual design to setting up the timing and frequency of automated marketing emails.
Buffer
11 years of experienceI used Buffer to schedule our social media posts across different platforms. I have since moved on to other tools, but still a fan of Buffer for their core functionality is all you need.
Dropbox
17 years of experienceDropbox was the predominant file sharing platform in its heyday, but is still relevant today especially in corporate settings. Specific expertise around security and liability concerns.
Google Data Studio
10 years of experienceSince its launch, Google Data Studio is an excellent springboard to start analysis from. I can making your way through the intimidating UI and see where value can be extracted.
Hotjar
11 years of experienceLongtime user of HotJar, with varying results. It's important to be objective when analyzing results, and to incorporate a timely and stable review process. If you're not planning to change anything based on what you find, don't bother making the effort. I can help you overcome frequently made mistakes.
Hubspot
12 years of experienceThe best CRM there is for harmonizing marketing and sales, in my opinion. Involved in the procurement and implementation of Hubspot for a few companies. I'd consider myself a power user of Hubspot and have used all features over the years.
JIRA
11 years of experienceGreat tool to speed up and streamline product development. Can be hacked and slashed to do other things as well, such as timekeeping, when on a budget.
Mailchimp
13 years of experienceGreat when you're in early stages, not suitable for sophisticated automation, funnels or large quantities in general. I see MailChimp as the best tool for companies that are new to email marketing.
Pipedrive
10 years of experienceBest bang for buck CRM system there is. Although it has its limitations, I've been able to work with Pipedrive up to very advanced levels of company size, complexity and revenue.
Salesforce
10 years of experienceUsed Salesforce off and on since 2017, when I first came into contact with it while doing a consultancy gig. For most Founder I would not recommend using it, because it's too expensive, complicated and hard to grasp at times. That changes when you move into Series A or B territory and can afford to have a dedicated team for CRM.
Semrush
9 years of experienceI've used SEMrush extensively to acquire insights on competitors and benchmarking internal success. Overall I find it useful, especially when starting out (either as a company or when joining a new industry).
Tableau
11 years of experienceI'm familiar with Tableau although I haven't used it extensively in a day-to-day setting. I provided an audit of how a B2B SaaS company could optimize their processes and workflows to increase implementation speed and scalability.
Unbounce
10 years of experienceAwesome tool when you quickly need to create landing pages or want to experiment with different layouts, testing them for variables such as conversion rates, bounce rates or time on page.
Industries
SaaS
With a decade in the SaaS industry, I've led growth and transformation using strategic leadership and innovative thinking. As CCO at The Builder Studios, I design and launch software products for varied clients. At Transmetrics, my strategies spurred a successful Series A round and ambitious growth. At Measuremen, I transformed the company into a recognized SaaS business. I also mentor SaaS leaders through GrowthMentor. My diverse roles and expertise allow me to drive the SaaS industry forward.
Artificial Intelligence
My experience in AI has been marked by product diversity and strategic innovation. At The Builder Studios, I've spearheaded the development of a range of AI-powered products, harnessing AI's potential to solve client needs. The highlight of my AI journey has been at Transmetrics, where I led the creation of a successful AI planning and strategizing tool transforming the logistics sector. I continue to explore AI's transformative potential in shaping industries.