- Launching & managing multi-channel ad campaigns - Developing creative marketing assets and ad ideas to drive lead generation. - Managing data strategy, including creating data tracking and experimentation plans.
IT InfrastructureConsulting
Magdalena Zawarska
Growth Marketer | B2B & B2C | Product Strategy | Very curious mind exploring AI
Szczecin, Poland (+01:00 UTC) Polish, Englishfrom Szczecin, Poland
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
23 reviews / 25 sessions
Thu
26
Next availability
I must say that Magda exceeded my expectations in every way. Throughout our mentoring session, she demonstrated an exceptional level of thoroughness and expertise. Her knowledge of ASO was extensive, and she effortlessly conveyed complex concepts in a way that was easy to understand. I truly appreciated how she tailored the mentoring session to my specific needs, ensuring that I gained practical insights and actionable strategies. What stood out to me the most was Magda’s impeccable preparation. She came fully equipped with a presentation and valuable resources. It was evident that she had invested significant time and effort into crafting a comprehensive and engaging mentoring session. Thanks to Magda’s guidance, I not only acquired a solid understanding of ASO principles, but I also gained practical skills that I can apply to my app GTM and growth strategy. Without hesitation, I would highly recommend her to anyone.
Ainsley Fagerström
Magda is a highly knowledgeable professional and a go-ahead person with an exquisite business and career growth mindset. I admire her structured and research-based approach that helped me navigate business/career obstacles. She could easily be an inspiration or a guide to anyone who is looking for their way in the growth marketing field. Don't hesitate to reach out to her.
Agnieszka Wojtkun
This was my second session with Magda and I personally like her style and approach a lot! For both sessions, Magda sent me a list of questions in advance of the session (based on the challenge/pain point brief I submitted), this in turn forced me to really think about what I wanted from the session when drafting my responses and I got the maximum benefit out of the session. In addition, following the session, she sent me more information on what was discussed as well. I've never had a mentor take this approach and I honestly really like it. I've learned a lot and my approach to building the MVP has changed and evolved so much thanks to Magda's guidance and direction. Thank you Magda!
Thari
Bio
Hi, I’m Magda! I’m here to help you tackle growth and marketing challenges with empathy, creativity, and a good dose of practicality. If you’re looking for a grounded, no-fluff advisor who loves exploring innovative solutions (and can spot AI-written text from a mile away), we’ll probably get along just fine. After years in mobile app and gaming marketing, I’ve recently returned to B2B - a shift that’s been both exciting and refreshing. While I’m skilled at running paid campaigns, I’ll be honest: it’s not what I enjoy most. What really gets me going is solving complex problems, aligning product and growth strategies, and exploring how emerging trends, like AI, can make us all a little more productive. What I bring to the table: 💡 Whether it’s finding your product-market fit, scaling operations, or tackling tricky marketing dilemmas, I’m here to help. 💡 I’m not a techie, but I spend a lot of time testing, building, and figuring out how to use AI tools to work smarter (and sometimes just for fun). 💡 I create a safe space to brainstorm, vent, or work through the mental challenges that come with growing a product or business. What I’m geeking out about now: ✨ Ways to incorporate AI tools to improve marketing and personal productivity. ✨ Making B2B marketing less about buzzwords and more about human connection. ✨ Helping introverts (like me) find strategies that align with their strengths. When I’m not working: You’ll find me climbing, lifting weights, doing yoga, or wandering outdoors. I’m a proud lifelong learner and nerd who enjoys a balanced life. Oh, and I always appreciate a clever turn of phrase or a good laugh.
Expertise
Artificial intelligence
I’m not an AI advisor, but I am deeply curious about how it can change the way we work and think. I spend my time testing, learning, and building with AI tools to explore how they can boost productivity and creativity. Whether it’s brainstorming use cases, navigating tools, or identifying AI-written content, I’d love to share insights from my hands-on exploration.
Growth marketing
With 17+ years of experience in digital, mobile app, and B2B marketing, I can help you craft growth strategies that actually make sense for your product and goals. No fluff, no cookie-cutter solutions.
Imposter syndrome
Struggling with feelings of self-doubt or not being “good enough”? I’ve been there. I offer a safe, supportive space to work through impostor syndrome, build confidence, and shift your mindset to embrace your strengths and potential.
Mindset coaching
Feeling like an impostor? Been there. Whether it’s self-doubt or low confidence, I’ll help you shift your mindset, tap into your strengths, and stop letting fear hold you back. Let’s work through the mental roadblocks together. I promise it’s easier with a little empathy and humor on your side.
Product launches
Soft launch? Global launch? Somewhere in between? I’ve done it all. Whether it’s market testing, user acquisition strategies, or nailing your go-to-market plan, I’ll help you launch your product in a way that sets it up for success. Bonus: no jargon, just practical advice.
Product marketing
Product marketing is about telling the right story to the right audience while making sure your product delivers on its promises. I can help you create marketing strategies that not only bring users in but also keep them engaged for the long haul.
Venting frustration
Sometimes you just need to vent, and I’m here for that. Whether it’s work woes, creative block, or just feeling stuck, I provide a judgement-free zone where we can untangle the mess together. Bonus: we might even find some practical solutions along the way.
Toolkit
Google Ads
8 years of experienceManaged paid acquisition budgets on Google Ads across various verticals (mobile games, subscription apps, etc). Skilled in keyword optimisation, creative optimisation, app campaigns.
Amplitude
5 years of experienceAdept in using Amplitude for product analytics (mobile apps), from tracking user journeys to optimising feature adoption, thus driving growth metrics upward.
ChatGPT
4 years of experienceMy main assistant for getting things done. From brainstorming and problem-solving to learning and organising ideas, it’s my go-to tool for tackling tasks and turning chaos into clarity.
Claude
3 years of experienceMy trusted partner for refining code and content. Whether it’s polishing copy or making sense of technical details, Claude helps me bring clarity and precision to my work.
Facebook
9 years of experienceExtensive experience in running Meta Ads, particularly app campaigns on Facebook and Instagram. Skilled in targeting and optimising for key performance indicators to drive app installs, engagement, and monetisation.
Hubspot
4 years of experienceI use HubSpot to manage website content, blogs, and landing pages. It helps streamline the customer lifecycle with personalised email campaigns and automation. Additionally, I leverage HubSpot’s reporting tools to track performance and make data-driven decisions to enhance our strategies.
LinkedIn
5 years of experienceI know how to create and optimise ad campaigns that don’t just spend budgets but deliver real, qualified leads. Whether it’s fine-tuning targeting, crafting engaging creatives, or analysing performance data, I focus on getting the right results.
Perplexity
3 years of experienceMy go-to tool for research. It’s like having a superpowered search engine that helps me dig deep and find insights quickly. Main use cases: content updates, general research on a new topic.
Industries
EdTech
Helping education meet technology is a sweet spot for me. I’ve worked with music education apps to design user journeys, run multi-channel campaigns, and optimise for both acquisition and retention, all while keeping learners engaged.
Outsourcing
Marketing for tech staff augmentation is all about trust. I create growth strategies that resonate with tech leaders, leveraging messaging, multi-channel campaigns, and smart data to connect with decision-makers and drive meaningful results in a competitive market.
Mobile Apps
I’ve spent years navigating the ins and outs of mobile app marketing. From user acquisition to ASO, retention, and monetisation, I’ve worked across genres to help apps grow and keep users engaged.
Gaming
Gaming isn’t just an industry - it’s its own universe. I understand the unique challenges of mobile gaming, from acquiring players to keeping them engaged through retention strategies, LiveOps, and monetisation. Whether it’s puzzle games, casual games, or hyper-casual hits, I’ve been there.
Advertising Platforms
Whether it’s Apple Search Ads, Facebook Ads, Google Ads, or even Unity and Reddit, I’ve rolled up my sleeves and managed campaigns that deliver results. I know what works (and what doesn’t) across a variety of platforms.
Outdoors
As an avid climber, and lover of the outdoors, I’ve immersed myself in this space for years. While I haven’t worked directly in the industry, I’ve advised on growth and marketing strategies for brands in the sports and outdoor sectors, helping them connect with active, engaged audiences.
Experience
- Designed the product marketing roadmap to guide strategic growth. - Spearheaded launch strategies for new app features, overseeing go-to-market plans and communication strategies. - Conducted data-driven user journey analyses to fuel marketing campaigns. - Engaged in market research to stay ahead of emerging market trends.
EdTechEducationEdutainmentMusic Educationbyss mobile
User Acquisition ManagerAs the User Acquisition Manager, I directed all facets of marketing and UA for a portfolio of highly-loved and top-ranked apps and games serving a global audience. With a hands-on approach and leadership of a 4-6-person team, I worked closely with cross-functional teams, including product, development, and monetisation units, to align marketing and product strategies for optimal growth.
Mobile appsGamingCasual GamesAt byss.pl, a dynamic agency serving both B2B and B2C markets through innovative IT and marketing solutions, I navigated the complexities of digital transformation for a diverse clientele. Ranging from cultural institutions to multinational consumer brands, my work here laid the foundation for a multi-faceted career in product management, growth marketing, and client relations. Key Achievements: - Delivered 40+ product websites in both B2B and B2C spaces. - Pioneered 50+ web-based contests, driving customer engagement. - Managed traditional media campaigns, including print, OOH, and TV advertising. - Maintained long-term relations with key accounts such as Original Source, LVMH Poland, Carlsberg Group Poland, and MTV Poland. - Hands-on experience in physical product design, particularly packaging for PZ Cussons.
Web AppsWeb DevelopmentCreative AgencyDigital Mediasocial media