Madhavi Sahu

I bring to the table 15+ years of experience in building, launching & scaling brands and products from 0-1. My career spans Retail, Tech & Ecommerce, in dynamic markets of Asia & EU. Having started my journey in design & innovation - I understand what it takes to build from scratch, the challenges to find customers that identify with your story, all the while chasing - revenue goals. You can talk to me about - * How to build your brand or marketing strategy from Day 0 * How to create a value proposition/ messaging to stand out in a crowded market * Find product-market fit * Identify ideal customers and personas * Create a compelling product narrative * Planning & executing a GTM across single/multiple markets * Making successful career pivot - into brand/product marketing * Resume & portfolio reviews

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  Building a team

  I've built & led marketing teams from scratch at corporates like Just eat Takeaway & Swarovski and at startups across Tech & E-comm. I can help founders/leaders : - define which roles to hire and when - design interview processes - build onboarding frameworks - Guidance on working with diverse skill-sets for common business goals. My experience comes from 14+ years across tech, consumer goods & sustainability.

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  Career guidance

  I began as a designer, crafting jewellery for a luxury house in Asia. One pivot led me to product innovation, another to marketing and strategy— each step pulled me closer to understanding the ever-evolving customer & adapting to market dynamics. Learning from experience, I can help you identify your transferrable skills, position your story, and build proof projects so that you can pivot your career graph effectively.

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  Content marketing

  Crafting the right words that express your value proposition and key differentiators is what will set your product apart in a crowded market. I can help you bring your messaging to life across websites, email flows, mobile apps, sales enablement, pitch decks and more

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  Go to market strategy

  Knowing 'who' your product is for or where to 'sell' it should be the easiest question to answer - yet almost every founder or start up I've spoken to have little clarity on it. I have driven GTM from 0-1 across B2C (Retail, e-commerce, marketplace platforms) and B2B (Food, tech) - Building customer personas, channels to reach them, compelling messaging & finally commercial and tangible metrics to measure success of product launches.

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  Product launches

  As a Product Marketing Manager across several startups & scaleups in a span of over 10+ yrs, I’ve led many launches across 1 to 18+ markets, globally. If you need help with your launch strategy or execution or guiding your team as a fractional, I’m happy to jump in.

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  Product marketing

  Product marketing looks different everywhere. I’ve done it across both B2C and B2B, testing product-market fit, and turning insights into positioning and GTM that convert commercially. I can support teams/founders find the right customer, say the right thing, and prove that their product can solve a real problem—consistently.