Matea M.

After years of building growth engines for startups, from Lucid Motors to early-stage startups across Europe and the Middle East (Careem, Dealroom.co), I've learned that the most critical phase isn't finding product-market fit. It's what comes next: systematizing your growth so you're not constantly reinventing the wheel. I've been where you are. That moment when you realize "we have something here" but don't know how to turn traction into predictable growth. When you're drowning in data but have no idea which metrics actually matter. When you need to hire but aren't sure if you need a growth hacker, a marketer, or something else entirely. What we can talk about: ✅ Finding YOUR growth levers: Not every startup needs paid ads. We'll identify what actually moves the needle for your specific business and build from there. ✅ Making sense of the chaos: I'll help you cut through the noise to focus on the metrics that matter for your next milestone, whether that's raising your Series A or reaching profitability. ✅ Building without burning cash: Learn how I helped founders grow using community, content, and creative partnerships when budget was tight. ✅ Scaling beyond one city: If you're expanding geographically, I'll share frameworks for replicating what works while adapting to new markets. I'm not here to give you generic advice or growth hacking tricks. I'm here to help you think through your specific challenges and develop the systematic thinking that will serve you long after our call. Based in Amsterdam, I love working with founders who are ready to move from "figuring it out as we go" to "we have a system that works."

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  Building a team

  Let's figure out who you actually need to hire first (hint: it's rarely who you think). I'll share hiring frameworks, interview questions, and how to attract great talent even when you can't match big company salaries. We'll also cover when to hire vs. when to outsource.

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  Go to market strategy

  I'll help you move from scattered experiments to a clear GTM strategy. We'll work through your positioning, identify your ideal channels, and create a roadmap that your team can actually execute. Perfect for founders who have initial traction but need structure.

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  Growth marketing

  Forget growth hacks, let's build sustainable growth systems. We'll identify your key growth levers, set up proper tracking, and create processes for continuous experimentation. I'll help you think like a growth lead, not just execute tactics.

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  Operations

  Growth breaks without proper ops. I'll share templates and frameworks for planning cycles, budget allocation, team alignment, and scaling processes. Perfect for founders who feel like they're constantly firefighting instead of building.

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  Revops

  I can help you define steps and create a roadmap for execution. Do you struggle with take off? I will work with you to define how you can reach your goals.

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  Marketplace

  Marketplaces face the classic chicken-and-egg problem. I've helped startups crack both supply and demand acquisition, build liquidity in new markets, and create playbooks for geographic expansion. Let's tackle your marketplace dynamics together.

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  SaaS

  Having worked with B2B and B2C SaaS startups from MVP to Series A, I understand the unique challenges of SaaS growth, from reducing churn to optimizing trial-to-paid conversion. I'll help you build sustainable unit economics and predictable MRR growth.

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  Consumer Applications

  From Lucid Motors to various consumer startups, I've learned that consumer tech requires different growth muscles—community building, brand ambassadors, and viral mechanics. I'll help you build authentic growth without burning cash on paid acquisition.

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  Automotive

  With two years at Lucid Motors, I understand the mobility sector's unique challenges—long sales cycles, complex customer education, and regulatory hurdles. I can guide you through building growth systems that work in this capital-intensive industry.