Head of Marketing at Mobilexpense
A great session with Lyubima! She knows her stuff on GA4 & worked her way through my queries. She also kindly shared some resources both before & after which made it even more useful. Thanks again :)
Lyubima has a vast amount of experience with PPC strategy for many different types of organisations and was very enthusiastic and helpful to me in just a short time. Would recommend if you are looking for help, a great mentor!
š± Focused on B2B SaaS marketing strategy, growth and demand generation. Ensuring a data-driven and sustainable marketing approach is leading and a collaboration between marketing, sales and product is achieved. š± B2B, SaaS, B2C, growth, demand generation, marketing automation, SEA, SEO, analytics, social media.
How do you ensure you have the right form and type of content for your target audience that builds curiosity and provokes an emotional response? I advised JBL on creating their own SEO strategy and have also written a newsletter or two... Where do you start from when you are a small team or a team of one? I will crack down the basics for you and share some low hanging fruits that would help you start.
What makes a good strategy better? Data. Every time you craft your messaging, optimise your Google ads campaigns or even wonder what to post on social - look at your data! I will help you define the right metrics and how to measure success through data points, and make it fun in the meantime!
Marketing automation is present within my day-to-day strive to optimise flows, communications, outreach and lead nurturing in HubSpot. This helps with personalising our Marketing and Sales approach. Happy to advise and think on automating processes and tasks together.
I have experience with setting a PPC strategy for both B2C and B2B SaaS. Had the pleasure to work with consumer brands such as JBL and Harman Kardon, where Paid advertising was about capturing consumers when they are ready to purchase at the right return on ad spend value. I am currently focusing on B2B PPC strategy, where my goal is to ensure a low CPC and high number of conversions is achieved. Able to advise on keyword strategy, audiences, landing pages for ads, and the UX that comes with it.
SEO makes a site go round. Implementing the right or wrong SEO strategy can make or break your presence. Understanding the technical component of SEO and choosing the right keyword strategy for your organic and paid posts could be challenging in a competitive world. I could advise on the dos and don'ts of using SEO for organic growth.
I have knowledge on using a broad range of tools within the industry for automation, lead generation, social media, PPC optimisation, project and product management, affiliate, CRM, CSM and people management. Wonder how to choose the right tools and the right processes? Happy to brainstorm.
I have used Google Ads to manage both B2B and B2C campaigns in different stages of the marketing journey. I can advise on how to set up your campaigns, choose the right keywords and messaging, compare yourself to competition and bring those conversions up. Finding the right balance between awareness, click and conversion campaigns is key when talking to your audience!
I have used Asana for multiple projects to manage ownership, responsibility, timelines and updates. It is one of the best project management tools in my opinion.
Google Analytics/GA4 has been my go-to tool for obtaining traffic information, following what the user behaviour on our website is and understanding the different performance between channels, pages and campaigns. It is an all-in-one tool that can help you build custom reports in no time and understand your optimisation opportunities, based on your campaigns performance.
I have used tools like Hotjar and its free competitor Microsoft Clarity (yey!) for years to understand how people engage with a website. Rage clicks, dead clicks and heatmaps are only a few of the insights you could get from such a tool. Strongly recommend when looking for inspiration for landing page optimisations or A/B tests.
HubSpot is the go-to tool I use for automating flows and processes, communicating with prospects, nurturing leads and building a website. It has never let me down in my work with start-ups and small to medium companies.
LinkedIn is the right platform to reach your audience organically or paid if they are a part of your B2B buying committee. The range of ad formats it offers is good for companies that know their buyer persona and are ready to spend at least EUR 10 p/d to serve ads to an extremely targeted audience. I can help with building your organic presence or set up your paid LinkedIn strategy.
I have used SEMRush for keyword analysis and inspiration, gap analysis, site audit and traffic analytics. It helps me to have an overview of my performance at any given time, which allows us to make an educated decision in our SEO and content strategy.
Software-as-a-Service (SaaS), is a cloud based software delivery model that allows end users to access software applications over the internet. In this case, we provide an expense management solution for companies to be able to automate and own their expense processes.
Software-as-a-Service (SaaS), is a cloud based software delivery model that allows end users to access software applications over the internet. In this case, we provide an expense management solution for companies to be able to automate and own their expense processes.
Responsible for our demand generation strategy through performance marketing activations. Keeping an average CTR on Google of 11%. Optimising channels such as LinkedIn ads and Google ads are part of my daily focus. Ensuring data quality and an optimised CRM and CSM system and processes while in constant collaboration with our Sales and Product departments.